Sun Life Financial Inc (SLF.TO) Buy, Sell or…

Home

Daily Stock Opinions and Ratings

Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

COMMENT

Strong life insurance company. 4.5% yield, which they have stated they will not be cutting. For an income investor this is a good company but he prefers Manulife (MFC-T).

HOLD

Flat in an up market. Stocks in this group are lagging a little. Still worry there is exposure to credit in the UK. Be patient. You get paid well to wait.

PAST TOP PICK

(A Top Pick Sept 4/08. Down 20%.) He sold his holdings last fall. Currently he would go with ManuLife (MFC-T). 4.8% yield.

COMMENT

(Market Call Minute.) An okay company but he prefers Power Corp (POW-T).

BUY ON WEAKNESS

This will participate in a market correction, which he is expecting. Some concern because the dividend payout ratio is close to 50%. Normalized earnings in the current cycle are about $3 and he would look to buy it around $30 or below. Likes some of their exposure to India.

DON'T BUY

Has no idea. Sun life has had a fantastic run and pulled back. Cut its dividend. They are the leader so they are telling him that they are seeing murky water ahead. This is a flip your coin

COMMENT

Pretty much in the same situation as Manulife (MFC-T) and tend to trade pretty closely together. Both can be considered as trading stocks but in the current market be wary of them.

PAST TOP PICK

(A Top Pick Aug 14/08. Up 0.55%.) Expecting some good profitability. Expanding internationally. Well managed.

HOLD

Preferreds? Owns the bonds, which are a little bit above capital structure from the preferreds. From a standalone fixed income investment he doesn't mind this company at all.

TOP PICK

(A Top Pick July 7/08. Down 27.46%.) More conservatively managed compared to Manulife (MFC-T). Exposed to the US through their MSF deal but is doing pickup deals.

COMMENT

Will be volatile given their exposure to guaranteed variable annuities. In the last quarter issued a preferred share that supports their balance sheet. Had partial ownership of CI Financial that they sold so they are very well capitalized. Long-term hold but in the short term, will be impacted by any weakness in the market.

TOP PICK

There has been a big run in a lot of the financial stocks and this one has tended to lag. On a valuation basis it is a lot cheaper than a lot of the other financial stocks. Over 5% yield.

BUY ON WEAKNESS

Prefers either Great West (GWO-T) or ManuLife (MFC-T). Would like to grow by making a US acquisition and the market worries about that. One-year target would be in the $30ish range. Would look at buying at $24-$25.

COMMENT

It has reached a resistance point. He could see it pulling back to $25.50, which would be a good buying point. If it breaks through it could reach $32. Use a stoploss of $23.50.

TOP PICK

7.9% March 31, 2014 bonds. Starting to buy some insurance credits, which had been hurt more than the bank bond.

Showing 586 to 600 of 1,051 entries

Most Recent Experts

Kevin Simpson

Capital Wealth Planning

Rob Sechan, Managing Partner, New Edge Capital

New Edge Capital

Stephen Weiss, Founder, Short Hills Capital Partners

Short Hills Capital Partners

Jim Lebenthal

Cerity Partners

Brian Madden

First Avenue Investment Counsel

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)