Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has received mixed reviews from various experts. While some indicate that the company is trading at a relatively attractive price compared to Canadian banks, others highlight challenges in the dental segment and asset management performance. Despite recent restructuring efforts, concerns about growth persist, particularly with the company's 5% growth forecast and a PE ratio of 11.7x for 2027, which is seen as inadequate given the broader market conditions. However, many experts believe in the long-term value of SLF, citing its strong dividend growth potential and substantial operations in Asia and the US. Nevertheless, the sentiment surrounding the stock suggests a cautious approach, with calls for watchful waiting amid macroeconomic concerns.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

PAST TOP PICK

(A Top Pick Sept 4/08. Down 20%.) He sold his holdings last fall. Currently he would go with ManuLife (MFC-T). 4.8% yield.

COMMENT

(Market Call Minute.) An okay company but he prefers Power Corp (POW-T).

BUY ON WEAKNESS

This will participate in a market correction, which he is expecting. Some concern because the dividend payout ratio is close to 50%. Normalized earnings in the current cycle are about $3 and he would look to buy it around $30 or below. Likes some of their exposure to India.

DON'T BUY

Has no idea. Sun life has had a fantastic run and pulled back. Cut its dividend. They are the leader so they are telling him that they are seeing murky water ahead. This is a flip your coin

COMMENT

Pretty much in the same situation as Manulife (MFC-T) and tend to trade pretty closely together. Both can be considered as trading stocks but in the current market be wary of them.

PAST TOP PICK

(A Top Pick Aug 14/08. Up 0.55%.) Expecting some good profitability. Expanding internationally. Well managed.

HOLD

Preferreds? Owns the bonds, which are a little bit above capital structure from the preferreds. From a standalone fixed income investment he doesn't mind this company at all.

TOP PICK

(A Top Pick July 7/08. Down 27.46%.) More conservatively managed compared to Manulife (MFC-T). Exposed to the US through their MSF deal but is doing pickup deals.

COMMENT

Will be volatile given their exposure to guaranteed variable annuities. In the last quarter issued a preferred share that supports their balance sheet. Had partial ownership of CI Financial that they sold so they are very well capitalized. Long-term hold but in the short term, will be impacted by any weakness in the market.

TOP PICK

There has been a big run in a lot of the financial stocks and this one has tended to lag. On a valuation basis it is a lot cheaper than a lot of the other financial stocks. Over 5% yield.

BUY ON WEAKNESS

Prefers either Great West (GWO-T) or ManuLife (MFC-T). Would like to grow by making a US acquisition and the market worries about that. One-year target would be in the $30ish range. Would look at buying at $24-$25.

COMMENT

It has reached a resistance point. He could see it pulling back to $25.50, which would be a good buying point. If it breaks through it could reach $32. Use a stoploss of $23.50.

TOP PICK

7.9% March 31, 2014 bonds. Starting to buy some insurance credits, which had been hurt more than the bank bond.

COMMENT

North American life insurers have turned out to be worse investments than banks. Big sellers of segregated funds in Canada and variable annuities in the US, which have guarantees. Currently have had to raise capital to cover this. In 10 years these products will probably be okay.

PAST TOP PICK

(A Top Pick March 6/08. Down 51.9%.) Thought this was defensive. Didn't have issues that banks had and yet got whacked much worse. With the sale of the CI stake they have taken care of capital raising and are rumoured to be looking at Hartford's life insurance without the nasty bits. You can Buy now at less than BV and will be good in the next 3 years.

Showing 586 to 600 of 1,049 entries

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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)