Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

720 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

PAST TOP PICK

(A Top Pick Sept 4/08. Down 20%.) He sold his holdings last fall. Currently he would go with ManuLife (MFC-T). 4.8% yield.

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COMMENT

(Market Call Minute.) An okay company but he prefers Power Corp (POW-T).

BUY ON WEAKNESS

This will participate in a market correction, which he is expecting. Some concern because the dividend payout ratio is close to 50%. Normalized earnings in the current cycle are about $3 and he would look to buy it around $30 or below. Likes some of their exposure to India.

DON'T BUY

Has no idea. Sun life has had a fantastic run and pulled back. Cut its dividend. They are the leader so they are telling him that they are seeing murky water ahead. This is a flip your coin

COMMENT

Pretty much in the same situation as Manulife (MFC-T) and tend to trade pretty closely together. Both can be considered as trading stocks but in the current market be wary of them.

PAST TOP PICK

(A Top Pick Aug 14/08. Up 0.55%.) Expecting some good profitability. Expanding internationally. Well managed.

HOLD

Preferreds? Owns the bonds, which are a little bit above capital structure from the preferreds. From a standalone fixed income investment he doesn't mind this company at all.

TOP PICK

(A Top Pick July 7/08. Down 27.46%.) More conservatively managed compared to Manulife (MFC-T). Exposed to the US through their MSF deal but is doing pickup deals.

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COMMENT

Will be volatile given their exposure to guaranteed variable annuities. In the last quarter issued a preferred share that supports their balance sheet. Had partial ownership of CI Financial that they sold so they are very well capitalized. Long-term hold but in the short term, will be impacted by any weakness in the market.

TOP PICK

There has been a big run in a lot of the financial stocks and this one has tended to lag. On a valuation basis it is a lot cheaper than a lot of the other financial stocks. Over 5% yield.

BUY ON WEAKNESS

Prefers either Great West (GWO-T) or ManuLife (MFC-T). Would like to grow by making a US acquisition and the market worries about that. One-year target would be in the $30ish range. Would look at buying at $24-$25.

COMMENT

It has reached a resistance point. He could see it pulling back to $25.50, which would be a good buying point. If it breaks through it could reach $32. Use a stoploss of $23.50.

TOP PICK

7.9% March 31, 2014 bonds. Starting to buy some insurance credits, which had been hurt more than the bank bond.

COMMENT

North American life insurers have turned out to be worse investments than banks. Big sellers of segregated funds in Canada and variable annuities in the US, which have guarantees. Currently have had to raise capital to cover this. In 10 years these products will probably be okay.

PAST TOP PICK

(A Top Pick March 6/08. Down 51.9%.) Thought this was defensive. Didn't have issues that banks had and yet got whacked much worse. With the sale of the CI stake they have taken care of capital raising and are rumoured to be looking at Hartford's life insurance without the nasty bits. You can Buy now at less than BV and will be good in the next 3 years.

Showing 586 to 600 of 1,049 entries

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Sun Life Financial Inc (SLF.TO)