Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 4, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) is seen as a generally solid investment by various experts, although the performance and outlook differ among analysts. Some highlight that SLF trades at a lower price-to-earnings ratio compared to Canadian banks and has demonstrated decent ROE figures, albeit with some recent challenges in its dental business in the U.S. Analysts suggest holding onto SLF, given its long-term growth potential, particularly in Asian markets, and its consistent dividend growth. Despite the positive aspects, there are concerns about current valuations, with some experts seeing it as not cheap relative to book value and growth expectations. Overall, the consensus indicates a bias towards maintaining existing positions while being cautious about new investments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

PAST TOP PICK

(A Top Pick Dec 15/18, Down 5%) They are expanding insurance operations in Asia. They have excess capital of $2.3 billion. They could do an acquisition or buy back shares. Extremely well run so he continues to like it and hold it.

COMMENT

Had been best performing Canadian lifeco. But it's fallen out of bed, nothing is sacred in this market. Support around $40, and it's close now. Will probably bounce back, but needs to firmly break past trend line before he can call it an uptrend again.

BUY

A trend around $56 earlier this year. The other level is the current $45 range. The market is stepping in now for all lifecos. SLF just had a sudden move bouncing up from $43 as buyers come in. The $45 level is solid.

PAST TOP PICK

(A Top Pick Dec 06/17, Down 11%) It's declined with the market. Interest rates went up then down which hurt them.

COMMENT

The lifecos are attractive after this correction. Solid businesses. SLF has a big U.S. asset management operation. But she prefers (and owns) MFC which has a better valuation. In the past. SLF's earnings have outgrown MFC's, but MFC's should outpace SLF's going forward. MFC trades at a discount to SLF.

BUY

SLF-T vs. MET-N. He prefers Sunlife (SLF-T). It is higher quality and more defensive. Also they are down with the sector. There is more competition in the US vs. Canada.

PAST TOP PICK

(A Top Pick Oct 25/17, Down 6%) Still likes it. (Though, he prefers Manulife now with a lower multiple.) SLF is a good buy today than when he picked it. Lifecos will do well as interest rates rise.

BUY

Largest foreign insurer in India. Great global assets, conservatively managed. Earnings growing at 12-14% for next couple of years. Premier, best run Canadian insurer. Great dividend yield and growing. Compelling investment.

WEAK BUY

Reasonable dividend, though not as good as the banks. If you want a financial outside of the banks, this would be his choice in the space. Yield is just over 4%.

HOLD

They are still guiding for 8-10% earnings growth. They are stable. They should be able to grow the dividend 4-5% a year. It is off along with the market. This and MFC-T are global companies now. MFC-T looks cheaper so he would buy that over SLF-T, which is trading at a 10% premium to its market multiple. Don't sell it.

COMMENT

Q3 beat--earnings were way up. Double-digit growth in the US. Asia operations were a lower weak. 4% EPS growth only. Pricey vs. peers. Manulife has a better growth rate, and he prefers MFC. The lawsuit they face--MFC will be okay.

PARTIAL BUY

It has followed the trends of the financial sector to some degree. It looks solid where it is right now. It is making money. It is probably better value than it was in the summer. Take a small position, or the XFN-T ETF to diversify, preferably. If it drops below $47 there is not much support below that. There is resistance at $51.

COMMENT

It is a pretty safe company with a reasonable dividend. He would not buy it until there is a blow off. Insider selling has been very heavy. It is a leader in the Canadian field. If you want to put it away, it is a good one for that purpose.

COMMENT

Unsure why it's dropped a lot lately, but he likes the fundamentals of the insurers. Interest rates are rising and people are living longer, so the lifecos can collect premiums for longer. There is rotation between lifecos and banks, and that
could be happening now. Thinks SLF is the best Canadian insurance stock and believes in the insurance industry long-term.

BUY ON WEAKNESS

He recently evaluated this space. As interest rates increase their long term liabilities should become more profitable. They are cleaning up their operational issues. He hopes there will be a market pullback, so they might be able to step back in. He actually prefers Manulife (MFC-T), but is watching both. He would love to buy both of these if the stock prices drop by $5.

Showing 136 to 150 of 1,049 entries

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Sun Life Financial Inc (SLF.TO)