Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has garnered mixed reviews from experts, reflecting a blend of cautious optimism and concerns about its business model transformation. Originally focused on Canadian lifecos, the company has shifted towards mutual fund management, attracting criticism for taking on increased market beta. While some analysts acknowledge positive aspects, such as the potential benefits from rising interest rates and a robust money management division, others express concerns regarding recent challenges in asset management and the entry into private credit markets. Fundamentally, SLF trades at a comparatively lower P/E ratio than Canadian banks, but experts note that the growth rate remains modest. Overall, while the stock has rallied recently, many experts advocate for a cautious approach towards new investments, balancing potential growth against broader economic risks.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

HOLD

It's moving up, though resistance lies at $55. It broke that earlier this year, which is good. No reason to be bearish, unless it breaks that level. Stay with the trend.

TOP PICK

The trend is up. Insurance companies are a much better place to be than the banks. It's a lower yield than the banks because people have been bidding it up. They have a great balance sheet. (Analysts’ price target is $62.70)

COMMENT

Canada has four major life insurance companies. Since the financial crisis, Sun Life aas done the best. He does not see much change at Manulife so would prefer Sun Life.

BUY

MFC vs. SLF They're both good and relatively safe. They both have asset management businesses. Earnings growth will be 7-11% in 2020, which is far higher than the 1-3% for the banks. Also, they trade at single-digit multiples, cheap. According to book value, SLF is far more expensive, so he prefers MFC. MFC has more upside than SLF, but you're splitting hairs with these two.

BUY

His largest personal holding. Thinks we are going to see depressed interest rates for some time. In the meantime Sun Life is heading to new high. Very good and well managed company. Stock should do well once they complete their acquisition in Asia. Has a lot of confidence in the management.

SELL

He just sold because it was at the highest valuation of the insurers. He wanted to raise some cash for clients. It is a good company but he has moved to MFC-T

HOLD

Low interest rates? He bought the preferred shares and common stock during the last financial crisis and it has been a great stock for them. Money is flowing back into their investment business. Even in low interest rates they are prospering.

COMMENT

He used to own Manulife going into the financial crisis and have not looked at it since. It is pale in comparison to Sun Life.

HOLD

He owns SLF. Even with interest rates falling, insurance has done well. They keep delivering on earnings, trade at 15 times earnings and a reasonable payout ratio.

DON'T BUY

Jaded on this. Likes what they have done in the U.S.. However, interest rates are low and going lower. How do you fund long term liabilities with continually falling rates? A negative spread that causes a problem for insurance and banks. It doesn't look like it's getting better. He thinks there might see another cut in December.

PAST TOP PICK

(A Top Pick Oct 02/18, Up 20%) And it still looks cheap. It is so well positioned globally. Earnings are rising double digits. The dividend is growing and he thinks this will continue. They have been able to handle the low interest rate environment so well and continue to generate earnings growth.

BUY

It's big growth area is in Asia. It has been a terrific performer lately. They have to invest unearned insurance premiums. With interest rates so low people are afraid. But SLF-T is a growing money management firm and that area is doing better. They raise their dividend regularly.

COMMENT

It trades at a premium to the group, but they have more capital deployment opportunities.

COMMENT

Zero interest rates are horrendous for insurance companies. SLF-T is trying to become a wealth partner for people into retirement. This would turn them into a fee based business and there has been some success here. He finds other assets, like Canadian banks, easier to understand so he has not entered into this space.

COMMENT

Bit of rotation from banks to insurers. High dividend, exposure to Asia-Pacific. Long-term demographics make sense. Low interest rates are a headwind.

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Sun Life Financial Inc (SLF.TO)