Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

116.00

+1.24 (1.08%)

as of Jul 24, 2026, 8:00:00 pm Market Open.

717 watching

Investor Insights

Jul 24, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) has experienced a recent rally, supported by strong performances in the money management sector, which benefits from favorable market conditions. However, the company faces challenges in its dental business in the U.S., raising concerns about its ability to meet future profit targets. There is mixed performance across its various segments, with asset management showing slower growth, and a notable decrease in net income from individual protection. Despite a recent quarter that fell slightly short in expectations, experts maintain a generally positive outlook on SLF due to its historical track record, strong dividend growth, and significant international presence, particularly in Asia. While some analysts suggest a cautious approach, many see value in holding SLF as it adjusts to market changes and leverages opportunities for growth.

Consensus

Hold

Valuation

Fair Value

Similar

MFC, MFC

HOLD

Insuranace companies make money investing the proceeds of premiums into bonds. If bond yields are low it hurts their profitability. SLF-T has done a good job to diversify their business geographically. He also likes how they have moved into money management. He likes it and will continue holding it. Yield 4%

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HOLD

All financials are not the same. Insurance companies have been the place to be recently. It's at support. Stick with the insurance companies but perhaps broaden out which ones you are in to avoid execution risk.

HOLD

Not a bad stock, it's the best of the life insurers. But he's concerned about the financials in general. In for a more difficult time, as spreads are not conducive to profits. Late in the game to buy. Dividend's not bad. Tariffs could cause interest rates to decline even further.

COMMENT

MFC-T is the country's biggest life insurance company. He owns Sunlife instead as he feels it is better managed.

PAST TOP PICK

(A Top Pick May 30/18, Up 3%) He liked it then and likes it even more now. Lifecos are a good defensive play at this time, especially when they are all so well capitalized.

TOP PICK

The insurance companies are a fairly defensive position to be in. They have significant excess capital. In the most recent quarter there was new business strain, which leads to profitability later on. This is a reasonable investment to make. (Analysts’ price target is $56.45)

WAIT

This is a solid stock. He did own it and took profits. He would buy back if it got to $50. A good defensive play. Good yield.

BUY

He sold it 8 months ago, but still likes it. It's come back well. Definitely the best Canadian insurer to buy, but he's backing away from Canadian financials as a whole. It's a long-term hold that pays a good dividend. They're on top of the investment markets.

COMMENT

Insurance in a portfolio? He sold their Power Financial holding last year. Following the banking crisis it just has not recovered. It owns GreatWest Life and IGM -- neither has done well. Insurance is a better bet than banks, he thinks. He would prefer SLF-T in Canada and AFG-N in the US.

BUY

Pays a 4% dividend and trades at 1.46 book. They have been diversifyign into welath management and buying a real estate business. Asia has done very well for them, growing at double digits. Well-run.

BUY

Some of the insurers have been performing decently lately. In part because you have a dividend supporting it. 3.8% dividend yield now and sustainable. He likes the space now.

BUY

SLF vs. MFC MFC is the trading stock vs. SLF is the holding stock (more than a year). Long-term, SLF has a smooth chart, and MFC has been jumpy--but you can make money on those big swings.

WATCH

Trading at 10 x earnings with 10-1% growth. Dividend yield is 3.9%. 10% of the revenues come from Asia. Very leveraged to what happens in the equity markets. Watch where it stands to the 200-day moving average.

BUY

It should be going higher. We are seeing a period of rising interest rates which the lifecos should benefit from. There is a reverse head and shoulder pattern. It is very bullish. It should test at $51/52. Buyers are stepping in to accumulate the stock. It is poised for further upside in 20/21.

COMMENT

They've done well in recent years by being conservative and taking little risk in some of their businesses. That's resulted in good dividends and earnings that aren't as volatile as their peers. However, their growth isn't as strong. Asian has been a bright spot for them. Overall, it's a decent company and it's safe in a volatile market, but this isn't the highest growth stock around.

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Sun Life Financial Inc (SLF.TO)