NYSE:NKE

Nike Inc (NKE)

43.23
+0.25 (0.58%)
as of Jun 8, 2026, 8:00:00 pm Market Open.
276 watching
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Investor Insights
star iconJun 8, 2026, 12:00 am

This summary was created by AI, based on 23 opinions in the last 12 months.

Nike Inc (NKE) is experiencing significant challenges as it faces declining revenues and a tough competitive landscape, with experts highlighting various issues like falling digital sales and the struggles of its Converse brand. Many analysts express skepticism about a swift turnaround, citing factors such as changing consumer preferences, company execution problems, and geopolitical tensions affecting its market in China. While some believe the company's iconic brand might eventually find its footing, others see the current valuation as overly expensive. Insider buying and potential market rebounds provide a glimmer of hope, yet most consensus views suggest that the path to recovery will be long and fraught with risk. Consequently, while some analysts view recent price levels as enticing, a cautious approach is largely recommended as Nike navigates its challenges.

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Consensus
Negative
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Valuation
Overvalued
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COMMENT

There are a lot of these types of companies that have very, very fast hyper growth periods for the brand. This one has had one of the longer runs of any brand, to the point where athletic apparel, a little over a year ago, was at the point where people thought that is all that people were going to wear. Because of this, valuations just got too high. A fantastic business, but everything can have too much of a run. Although this has pulled back, it is still too rich for him, relative to its growth rate.

TOP PICK

He is looking for value. This had all kinds of problems getting through $60. It paid the price and sold off big time. This is definitely worth $50 and he would be a buyer right now. With any kind of good news at all, it could reach $60 again very quickly. (Analysts’ price target is $62.04.)

TOP PICK

This has a great mobile franchise, and are growing their online brand globally. Great products. For a great brand name like this, you are only paying 25X earnings. Thinks earnings are going to accelerate into next year. Dividend yield of 1.42%. (Analysts’ price target is $61.97.)

DON'T BUY

It has had a bit of a stumble on a couple of fronts. Their results are lumpy. After an Olympic event their sales tend to get a little soft. Competitors are doing well.

COMMENT

A really solid, multinational company. One of the global Giants in sports footwear and apparel. At these levels, it is starting to look interesting. It has lost a little of momentum, relative to some of the other hot names. It is a marketing machine, and they continue to churn out good quality apparel, and do a brilliant job in marketing and sales. Pulling back into more fairly valued territory, where it becomes interesting. Pays a small dividend that increases every year.

TOP PICK

This has been a very expensive company for many years, and doesn’t pay a big dividend, only 1.42%. Trading at around 20X earnings. It has a great brand and a great technology, and they have a great online business. The stock has done poorly because of 1) inventory issues and 2) because of some marketing issues. Buying a global brand that is growing internationally at these levels is good. (Analysts’ price target is $63.52.)

HOLD

This has been on a year-long slow decline, but is still a dominant company in its industry. Feels this is a longer term holding and that you are fine holding it from here. Thinks it will make new highs in the next 2-3 years.

TOP PICK

Under Armour’s (UA-N) numbers came out poor and it affected this one. This one is growing including their online presence. They are doing a lot of business online. People think their growth is dropping but he does not so this is the time to be buying the stock.

WAIT

Just reported a decent quarter, but was a little light on their guidance, both on the International side and the US domestic side. A very competitive market now. This will remain one of the bellwether names in the market, but there are a lot of upstarts. You need to see the multiple come in a little, and he suspects this to happen over the next couple of quarters.

PAST TOP PICK

(A Top Pick Oct13/15. Down 11.39%.) Overall this has been a hot company but there were some worrisome things that started to come up. He sold his holdings earlier this year.

TOP PICK

They design shoes and sell athletic wear. The stock has moved sideways over the last little while. Trading at 25X earnings. Thinks it has had a rough ride over the last little while and should trade higher. It has a lot of opportunity on the e-commerce side. He is also looking at more growth in Asia and the emerging markets. Dividend yield of 1.15%.

TOP PICK

An international, global brand. As emerging markets get money, they like to buy brand names, rather than generic names. This had a wonderful move in the last couple of years. It consolidates for a bit and then he thinks it will get another leg up. Dividend yield of 1.16%.

COMMENT

This is a global brand and they have a lot of technology behind their products. Competition is always heating up, but they are a big company with a lot of money they can spend on R&D, marketing and branding. Long-term she thinks they will do fine. A good name to go to if you want to start a position.

COMMENT

Nike (NKE-N) or Under Armour (UA-N)? If you are older than 25, you are probably still a Nike person. If you are under 25, you are probably with Under Armour. In terms of going forward, you are probably going to go with Under Armour, because it looks like they are going to have a better growth rate. Valuations on both are high, so he wouldn’t rush out to buy. Valuations on both are far too extended right now.

SELL

(Market Call Minute) Has done fabulously well and is folding back down on itself. It is not supported by fair market value.

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