NYSE:NKE

Nike Inc (NKE)

42.96
-0.51 (1.17%)
as of Jul 21, 2026, 8:00:00 pm Market Open.
276 watching
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Investor Insights
star iconJul 21, 2026, 12:00 am

This summary was created by AI, based on 23 opinions in the last 12 months.

Nike Inc. (NKE) is facing significant challenges in the current market landscape, with many experts expressing skepticism about its turnaround potential. The company has encountered declining revenues, particularly in digital sales and Converse, and is struggling to adapt to increased competition and shifting consumer preferences. While some analysts highlight insider buying and the new CEO's potential for strategic improvements, the consensus remains cautious, with many believing that it may take considerable time and effort to fix the underlying issues. Despite recent positive quarterly results, concerns regarding tariffs, market fragmentation, and consumer discretionary spending persist, making it difficult to predict a swift recovery for the iconic brand. Overall, the stock is seen as a trade rather than a long-term investment, with several analysts advocating for caution before buying in.

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Consensus
Cautious
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Valuation
Overvalued
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LULU
TOP PICK
The stock is on a nice extended bull trend since mid-2017 and he bought after it broke out of a consolidation range near $90. He thinks this will really benefit once the trade issues are resolved with China and seasonal demand increases. Yield 1.06% (Analysts’ price target is $102.26)
PAST TOP PICK
(A Top Pick Dec 27/18, Up 25%) They posted great results two weeks ago: strong growth in China and the US; direct-to-consumer is working well into stores and the website; good Instagram presence. The leisure market is still growing.
BUY
The chart looks very good. It's had a great few years with strong support levels. Nike is popular with the right demographics.
WATCH
It has been on a tear. They grew their business in Asia. The multiple is very high because it is such a globally well run company. He would be cautious because a slowdown in consumer spending would hit it. Watch consumer confidence.
PAST TOP PICK
(A Top Pick Dec 27/18, Up 16%) Chinese growth is great because Nike is viewed as a local brand, not American, so the US trade war hasn't hurt sales there. Also, a lot of their business is direct-to-consumer like selling through their stores and online, without third parties, which raises revenues.
TOP PICK
They're moving from a distribution- to a direct-to-consumer model that'll increase their margins. They'll need to invest in storefronts and online business, though. This will give them more control over their branding and products. (Analysts’ price target is $86.37)
TOP PICK

Just bought the stock. He likes that they are moving to online sales. Margins are better. He thinks it will go from 75 to 100 dollars. Dividend yield is 1.07%.

WATCH

This is a past holding. It has good price momentum, is in the top 20% of US stocks on that measure. It offers a great return on equity (35%) and has a good balance sheet. However, it is expensive (32x price to earnings) and has been more volatile lately. He will not buy at this time but it is a dominant global brand that he likes.

PAST TOP PICK

(A Top Pick Jan 3/17. Up 24%.) This has been under pressure. It is a little toppy right now, and you would have to wait and see. It has been news driven. He would tread lightly on this.

PAST TOP PICK

(A Top Pick Dec 30/16. Up 25%.) Sold his holdings as he felt some of the products, especially on the clothing side, could be easily duplicated at lower prices.

COMMENT

A good time to get into retail? Retail has been a tough spot. A global brand and one that has certainly performed well. Nike has been a beneficiary of the trend in athletic leisure space. He would pay closer attention to Under Armor (UA-N) which has been the laggard. Nike is a good brand around for ages and has generated good returns for shareholders historically.

COMMENT

He stays away from this. Had owned it for a very long time, but exited it 2-3 years ago because of issues with their inventory and how they were pricing their assortment, as well as the channels they were positioned in. Those remain as concerns for him.

COMMENT

It's the North American segment where they’ve struggled. It goes back to consumer preferences. This was the one to go to, but shifted with Under Armour (UAA-N) coming in, and now Adidas (ADS-GR) is really taking a lot of market share. Her concern is more around the leisure trend that is so dominant in North America, and when does that style change and move on to something else. Internationally they are doing well, but domestically they are doing a number of things where they are trying to right the ship and get back to the growth they would like. She is not keen on the apparel space because of the strong trends in recent years.

HOLD

They had a bit of a pop when they announced they would sell direct through AMZN-Q. She wants to see more growth in emerging markets before getting into it. Don’t buy right now.

PAST TOP PICK

(A Top Pick Nov 29/16. Up 10%.) Sold this a while ago. He was starting to get very uncomfortable with the retail environment. Their shoes continue to do very, very well.

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