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Nike Inc (NKE)

NYSE:NKE

Nike Inc (NKE)

39.60
+1.16 (3.02%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
276 watching
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Investor Insights
star iconAug 30, 2026, 12:00 am

This summary was created by AI, based on 24 opinions in the last 12 months.

Nike Inc (NKE) is facing significant challenges in the current retail environment, marked by intense competition and changing consumer preferences. Experts highlight weak sales performance, with recent quarters showing declines in revenue and digital sales, and a downward trend in stock value. Despite a new CEO's efforts to implement a turnaround strategy, many reviewers remain skeptical about the company's ability to regain its previous growth trajectory. While some see potential for improvement, particularly in certain markets like North America, the overall sentiment leans towards caution, with references to the structural issues and external factors, such as tariffs and anti-American sentiment. Investors are divided between holding out hope for a turnaround or exiting positions due to ongoing struggles.

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Cautious
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Overvalued
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It's a Monthly Gems opinion which is available only for Stockchase Premium

Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

Nike Inc(NKE)

Jan 15, 2020
In the parlance of stand-up comics, Nike killed in 2019. It’s up 37% in the past year, outperforming even the Nasdaq. It proved skeptics wrong by continuing to sell to China during the depths of last year’s trade war. After all, Chinese consumers don’t view Nike is an American brand, per se. Jamie Murray points out that Nike sells a lot of shoes through their stores and online, not through third parties, which raises their margins. Last fall, the company delivered a slam-dunk quarter, and has shot up 10% since the phase one trade deal was announced. Nike has simply been on a tear. In the last 12 months, Nike has risen from $75 to $101, but it dipped 10% in late-July, demonstrating that pullbacks are possible, but fleeting. Keep on eye on it and it catch it on the next downturn.
Photo of The Monthly Gems by Allan TongThe Monthly Gems by Allan Tong
No
Unlock Rating
$102.79

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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PAST TOP PICK

Nike Inc(NKE)

Dec 31, 2019
(A Top Pick Nov 22/19, Up 9%) It's been a top mover this year. It did a nice breakout. The trend is your friend. He recently bought it and is happy with it. Buy on a pullback.
Photo of Keith RichardsKeith Richards
Owned
Unlock Rating
$101.31

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
TOP PICK

Nike Inc(NKE)

Nov 22, 2019
The stock is on a nice extended bull trend since mid-2017 and he bought after it broke out of a consolidation range near $90. He thinks this will really benefit once the trade issues are resolved with China and seasonal demand increases. Yield 1.06% (Analysts’ price target is $102.26)
Photo of Keith RichardsKeith Richards
Owned
Unlock Rating
$93.22

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
PAST TOP PICK

Nike Inc(NKE)

Oct 08, 2019
(A Top Pick Dec 27/18, Up 25%) They posted great results two weeks ago: strong growth in China and the US; direct-to-consumer is working well into stores and the website; good Instagram presence. The leisure market is still growing.
Photo of Jamie Murray Jamie Murray
Owned
Unlock Rating
$91.75

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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BUY

Nike Inc(NKE)

Jul 09, 2019
The chart looks very good. It's had a great few years with strong support levels. Nike is popular with the right demographics.
Photo of Elliott FishmanElliott Fishman
No
Unlock Rating
$88.04

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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WATCH

Nike Inc(NKE)

Apr 11, 2019
It has been on a tear. They grew their business in Asia. The multiple is very high because it is such a globally well run company. He would be cautious because a slowdown in consumer spending would hit it. Watch consumer confidence.
Photo of Bryden TeichBryden Teich
No
Unlock Rating
$84.77

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
PAST TOP PICK

Nike Inc(NKE)

Feb 26, 2019
(A Top Pick Dec 27/18, Up 16%) Chinese growth is great because Nike is viewed as a local brand, not American, so the US trade war hasn't hurt sales there. Also, a lot of their business is direct-to-consumer like selling through their stores and online, without third parties, which raises revenues.
Photo of Jamie Murray Jamie Murray
Owned
Unlock Rating
$85.80

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
TOP PICK

Nike Inc(NKE)

Dec 27, 2018
They're moving from a distribution- to a direct-to-consumer model that'll increase their margins. They'll need to invest in storefronts and online business, though. This will give them more control over their branding and products. (Analysts’ price target is $86.37)
Photo of Jamie Murray Jamie Murray
Owned
Unlock Rating
$73.67

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
TOP PICK

Nike Inc(NKE)

Oct 18, 2018

Just bought the stock. He likes that they are moving to online sales. Margins are better. He thinks it will go from 75 to 100 dollars. Dividend yield is 1.07%.

Photo of Bruce MurrayBruce Murray
Owned
Unlock Rating
$75.60

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
WATCH

Nike Inc(NKE)

Jul 06, 2018

This is a past holding. It has good price momentum, is in the top 20% of US stocks on that measure. It offers a great return on equity (35%) and has a good balance sheet. However, it is expensive (32x price to earnings) and has been more volatile lately. He will not buy at this time but it is a dominant global brand that he likes.

Photo of Jason MannJason Mann
No
Unlock Rating
$77.28

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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PAST TOP PICK

Nike Inc(NKE)

Jan 02, 2018

(A Top Pick Jan 3/17. Up 24%.) This has been under pressure. It is a little toppy right now, and you would have to wait and see. It has been news driven. He would tread lightly on this.

Photo of Elliott FishmanElliott Fishman
No
Unlock Rating
$63.49

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
PAST TOP PICK

Nike Inc(NKE)

Dec 29, 2017

(A Top Pick Dec 30/16. Up 25%.) Sold his holdings as he felt some of the products, especially on the clothing side, could be easily duplicated at lower prices.

Photo of Paul Harris, CFAPaul Harris, CFA
No
Unlock Rating
$62.55

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
COMMENT

Nike Inc(NKE)

Dec 27, 2017

A good time to get into retail? Retail has been a tough spot. A global brand and one that has certainly performed well. Nike has been a beneficiary of the trend in athletic leisure space. He would pay closer attention to Under Armor (UA-N) which has been the laggard. Nike is a good brand around for ages and has generated good returns for shareholders historically.

Photo of Geoff ScottGeoff ScottUnlock Rating
$62.95

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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COMMENT

Nike Inc(NKE)

Nov 21, 2017

He stays away from this. Had owned it for a very long time, but exited it 2-3 years ago because of issues with their inventory and how they were pricing their assortment, as well as the channels they were positioned in. Those remain as concerns for him.

Photo of David FingoldDavid Fingold
No
Unlock Rating
$59.39

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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COMMENT

Nike Inc(NKE)

Nov 08, 2017

It's the North American segment where they’ve struggled. It goes back to consumer preferences. This was the one to go to, but shifted with Under Armour (UAA-N) coming in, and now Adidas (ADS-GR) is really taking a lot of market share. Her concern is more around the leisure trend that is so dominant in North America, and when does that style change and move on to something else. Internationally they are doing well, but domestically they are doing a number of things where they are trying to right the ship and get back to the growth they would like. She is not keen on the apparel space because of the strong trends in recent years.

Photo of Jennifer RadmanJennifer RadmanUnlock Rating
$55.76

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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