NYSE:NKE

Nike Inc (NKE)

43.23
+0.25 (0.58%)
as of Jun 8, 2026, 8:00:00 pm Market Open.
276 watching
0
Investor Insights
star iconJun 8, 2026, 12:00 am

This summary was created by AI, based on 23 opinions in the last 12 months.

Nike Inc (NKE) is experiencing significant challenges as it faces declining revenues and a tough competitive landscape, with experts highlighting various issues like falling digital sales and the struggles of its Converse brand. Many analysts express skepticism about a swift turnaround, citing factors such as changing consumer preferences, company execution problems, and geopolitical tensions affecting its market in China. While some believe the company's iconic brand might eventually find its footing, others see the current valuation as overly expensive. Insider buying and potential market rebounds provide a glimmer of hope, yet most consensus views suggest that the path to recovery will be long and fraught with risk. Consequently, while some analysts view recent price levels as enticing, a cautious approach is largely recommended as Nike navigates its challenges.

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Consensus
Negative
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Valuation
Overvalued
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LULU
BUY

It is consumer discretionary and so fits clearing into his theme of consumers spending money. They now sell to consumers coordinated outfits. They are buying back a lot of stock and achieving double digit growth in China. They are doing a great job of growing. As long as it can continue to execute the multiple can continue to expand.

COMMENT

Great company. Trading at a fairly reasonable multiple. There is a lot of growth here. They have a ton of great athletes. Valuation is reasonable and they seem to be hitting all of their marks.

TOP PICK

Will be reporting on Thursday. In the last quarter, they reported 15% growth, a lot of it from China in shoes. They have a whole bunch of avenues. They are in every sport. The soft sport for them is golf. The US$ is a headwind for them as it is for a lot of US multinationals, so you have to watch that. Yield of 1.16%.

TOP PICK

Catalysts are the marketing and the brand. The growth will be in China. Earnings blew the doors off. They are close to support levels. 87.59 would be the stop level.

BUY

Looking at this from a 3-5 year timeframe, it is a Buy. An excellent company. Extremely focused on innovation. The next quarter should look pretty good, just on the back of what we are seeing from the World Cup side of things.

COMMENT

This is a great brand in consumer products. You have to realize that we are heading into World Cup, and the stock is somewhat underperforming. They obviously have a huge opportunity. The only problem he sees is that in general, consumer discretionary is lagging a little. They have a lot of opportunity globally to grow. Have a real push on in fitness oriented electronics. This is a sector that he is not so focused on right now. Also the company is not behaving as one of the strongest companies within the group.

DON'T BUY

Seasonality is neutral at this time of year. Looking at chart, this one is having some difficulties. A couple of days ago it broke support. You don’t want to be there right now.

DON'T BUY

An interesting name, but a bit stretched in terms of multiple. Prefers another sporting name.

COMMENT

Has done extremely well but he feels it has gotten a little bit ahead of itself in the Chinese market, which is a very important market for them. This is affecting their results. Have been a real trendsetter globally. Coming out with sneakers that are worth $350 and these types of things are starting to bite. They are pricing a little bit ahead of the curve.

BUY ON WEAKNESS

Stock has been getting very close to an all-time high. Seasonably stocks like this do very well until probably the middle of April. Currently the stock is hitting against the overhead resistance so it is slowing down a little. Best strategy is to buy on weakness over the next couple of weeks.

DON'T BUY

Just did a 2-for-1 split but this is not a reason to buy a stock. Have had a couple of stumbles. China has been an issue for them. Has gone to the point where some of their product has out priced their target market. Thinks it is trying to find its way a little bit.

WATCH
Global footwear company and very well run. Had a disappointing outlook on earnings a couple of days ago but stock has bounced back from its lows. A higher multiple stock so will be sensitive to disappointment. No need to rush in and Buy.
DON'T BUY
Great company. Sold off a little bit this quarter. Multiple is just a little too high at 20X this year’s earnings and 17X next year’s. (See Top Picks.)
COMMENT
Chart for the last year is very strong. These are highly discretionary purchases and if we are going to enter a period of some pullback, this will put a dent in even the strongest franchise. For the moment, it seems to be holding up really well and the Olympics will focus a lot of attention on their products.
BUY ON WEAKNESS
Good, strong brand. Have had some concerns raised about labour practices in less developed countries but have pretty much surmounted that. Very strong marketer over the long-term. Strong US$ makes profits coming in from the rest of the world somewhat less valuable for companies like this. Expensive right now. Would prefer to see it at $90.
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