NYSE:NKE
Nike Inc (NKE)
42.96
-0.51 (1.17%)
as of Jul 21, 2026, 8:00:00 pm Market Open.
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Technical Analysis 0
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Jul 21, 2026, 12:00 amThis summary was created by AI, based on 23 opinions in the last 12 months.
Nike Inc. (NKE) is facing significant challenges in the current market landscape, with many experts expressing skepticism about its turnaround potential. The company has encountered declining revenues, particularly in digital sales and Converse, and is struggling to adapt to increased competition and shifting consumer preferences. While some analysts highlight insider buying and the new CEO's potential for strategic improvements, the consensus remains cautious, with many believing that it may take considerable time and effort to fix the underlying issues. Despite recent positive quarterly results, concerns regarding tariffs, market fragmentation, and consumer discretionary spending persist, making it difficult to predict a swift recovery for the iconic brand. Overall, the stock is seen as a trade rather than a long-term investment, with several analysts advocating for caution before buying in.
Consensus
Cautious
Valuation
Overvalued
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Premium contentTOP PICK
BUY ON WEAKNESS
Buy or watch stocks like this when markets pull back suddenly like they did today--and swung up. Nike popped 3.27% today after reporting a super quarter Friday, including amazing digital sales, strong numbers in China, and 7 billion brand impressions in social media. Also have launched a new app, SNKRS, that sells the latest special-edition shoes.
misc consumer products
BUY
Pro-China trade will return if Biden wins the presidency. Pro-China trade will return if Biden wins the presidency. Nike already thrives in China where sales led their recent blow-out quarter. Further, China has Covid under control with contact tracing and everyone wearing masks, so their economy is roaring. Nike is pricey now, but he targets upside to $135.
misc consumer products
BUY
Made a new high today. Delivered an amazing report in the middle of a pandemic. It beat sales estimates which were worried about sales in China. He's been a fan of Nike for a long time. Nike is all about digital, direct-to-consumer which boasts much higher margins than involving a middle man. Nike will do well with or without a Covid vaccine. They keep investing in digital sales. Another tailwind: hiking is popular now, since people can't take vacations, and Nike sells sneakers. The only concern is supply constraint, because demand is outstripping supply. Despite today's 9% pop, it's still a buy.
misc consumer products
BUY ON WEAKNESS
Nike is killing it with sales around the world with a fine direct-to-consumer business. Estimates for Nike have been rising in recent weeks, though some caution that that is now reflected in the rising stock price. However, the sell-off this week has created a terrific buying opportunity.
misc consumer products
TOP PICK
They're moving towards direct-to-consumer like Nike branded stores and through e-commerce which will increase their margins. This cuts out the middle man, like department stores. Their online presence is already good. The lines at malls at their stores are always long. This should be a great stock for the coming decade. (Analysts’ price target is $109.36)
Jamie Murray Owned
misc consumer products
TOP PICK
Iconic sports brand. Virus could curb results in near term, but their long-term growth forecast is intact. Cheap for a good growth company at this stage. Yield is 1.11%. (Analysts’ price target is $110.74)
Stan WongOwned
misc consumer products
BUY
A great franchise to own for the coming years. A great brand. The sneaker craze is here to stay. Nike will grow into its valuation.
James TelfserOwned
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PAST TOP PICK
(A Top Pick Nov 22/19, Up 11%) Still going up. Could be good right through to April.
Keith RichardsOwned
misc consumer products
Premium contentTOP PICK
In the parlance of stand-up comics, Nike killed in 2019. It’s up 37% in the past year, outperforming even the Nasdaq. It proved skeptics wrong by continuing to sell to China during the depths of last year’s trade war. After all, Chinese consumers don’t view Nike is an American brand, per se. Jamie Murray points out that Nike sells a lot of shoes through their stores and online, not through third parties, which raises their margins. Last fall, the company delivered a slam-dunk quarter, and has shot up 10% since the phase one trade deal was announced. Nike has simply been on a tear. In the last 12 months, Nike has risen from $75 to $101, but it dipped 10% in late-July, demonstrating that pullbacks are possible, but fleeting. Keep on eye on it and it catch it on the next downturn.
misc consumer products
PAST TOP PICK
(A Top Pick Nov 22/19, Up 9%) It's been a top mover this year. It did a nice breakout. The trend is your friend. He recently bought it and is happy with it. Buy on a pullback.
Keith RichardsOwned
misc consumer products
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Stockchase Research Editor: Michael O'Reilly NKE has clearly benefited from the pandemic, trading up to 78x earnings. However with EPS expected to be up over 25% next year and to average over 34% annually over the next five, its forward PE looks like a more reasonable 35x earnings. It pays a smallish dividend, backed by a sustainable 55% payout ratio. HSBC just upgraded the company to a buy last week, citing the company is now realizing its strategy of achieving both higher margins and growing market share. We would buy this with a stop-loss at $110, looking to achieve $164 -- upside potential of 20%. Yield 0.74% (Analysts’ price target is $163.68)