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Nike Inc (NKE)

NYSE:NKE

Nike Inc (NKE)

39.60
+1.16 (3.02%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconAug 30, 2026, 12:00 am

This summary was created by AI, based on 24 opinions in the last 12 months.

Nike Inc (NKE) is facing significant challenges in the current retail environment, marked by intense competition and changing consumer preferences. Experts highlight weak sales performance, with recent quarters showing declines in revenue and digital sales, and a downward trend in stock value. Despite a new CEO's efforts to implement a turnaround strategy, many reviewers remain skeptical about the company's ability to regain its previous growth trajectory. While some see potential for improvement, particularly in certain markets like North America, the overall sentiment leans towards caution, with references to the structural issues and external factors, such as tariffs and anti-American sentiment. Investors are divided between holding out hope for a turnaround or exiting positions due to ongoing struggles.

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Consensus
Cautious
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Valuation
Overvalued
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LULU
BUY

Nike Inc(NKE)

Mar 10, 2021
Allan Tong’s Discover Picks This powerful brand thrived during 2020’s lockdowns driven by strong e-commerce sales and ongoing support from loyal Chinese consumers. In its last-reported quarter,revenues from China soared 24% compared to only 1% in the U.S . In that period, online sales rocketed 84%. In fact, last fall Nike reached its e-commerce goals three years ahead of schedule. Read 3 Overdone and Oversold Stocks for our full analysis.
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Owned
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$137.59

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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BUY ON WEAKNESS

Nike Inc(NKE)

Mar 03, 2021
Is getting hammered in the current rotation out of 2020's winners (e-commerce retailers like this) and into reopening plays (travel, hotels).
Photo of Jim Cramer - Mad MoneyJim Cramer - Mad MoneyUnlock Rating
$134.26

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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Unlock this Panic-proof Portfolio opinion with Stockchase Premium

Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Nike Inc(NKE)

Mar 02, 2021

Stockchase Research Editor: Michael O'Reilly NKE has clearly benefited from the pandemic, trading up to 78x earnings. However with EPS expected to be up over 25% next year and to average over 34% annually over the next five, its forward PE looks like a more reasonable 35x earnings. It pays a smallish dividend, backed by a sustainable 55% payout ratio. HSBC just upgraded the company to a buy last week, citing the company is now realizing its strategy of achieving both higher margins and growing market share. We would buy this with a stop-loss at $110, looking to achieve $164 -- upside potential of 20%. Yield 0.74% (Analysts’ price target is $163.68)

Photo of The Panic-Proof Portfolio (Stockchase Research)The Panic-Proof Portfolio (Stockchase Research)Unlock Rating
$137.28

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
PAST TOP PICK

Nike Inc(NKE)

Feb 25, 2021
(A Top Pick Feb 27/20, Up 58%) He took profits because of valuation. Future growth depends on China and EM. That's where the valuation going forward gets foggy. Excellent brand.
Photo of Stan WongStan Wong
No
Unlock Rating
$136.40

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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BUY

Nike Inc(NKE)

Jan 19, 2021
A past pick from summer 2020 when we started turning the corner on the pandemic The stock is now pricey, but Nike keeps shooting the lights out with super digital sales growth. Well-run. They sell directly to consumer and cut out the middleman. Stick with this.
Photo of Jim Cramer - Mad MoneyJim Cramer - Mad Money
Owned
Unlock Rating
$139.27

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
BUY ON WEAKNESS

Nike Inc(NKE)

Dec 21, 2020
Buy or watch stocks like this when markets pull back suddenly like they did today--and swung up. Nike popped 3.27% today after reporting a super quarter Friday, including amazing digital sales, strong numbers in China, and 7 billion brand impressions in social media. Also have launched a new app, SNKRS, that sells the latest special-edition shoes.
Photo of Jim Cramer - Mad MoneyJim Cramer - Mad MoneyUnlock Rating
$144.02

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
BUY

Nike Inc(NKE)

Dec 11, 2020
He expects a good report from them next week, because their physical stores sales are coming back hard, and their e-commerce is on fire.
Photo of Jim Cramer - Mad MoneyJim Cramer - Mad MoneyUnlock Rating
$137.41

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
BUY

Nike Inc(NKE)

Oct 20, 2020
Pro-China trade will return if Biden wins the presidency. Pro-China trade will return if Biden wins the presidency. Nike already thrives in China where sales led their recent blow-out quarter. Further, China has Covid under control with contact tracing and everyone wearing masks, so their economy is roaring. Nike is pricey now, but he targets upside to $135.
Photo of Jim Cramer - Mad MoneyJim Cramer - Mad MoneyUnlock Rating
$128.49

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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COMMENT

Nike Inc(NKE)

Oct 14, 2020
Nike has a consistent business in China already.
Photo of Jim Cramer - Mad MoneyJim Cramer - Mad MoneyUnlock Rating
$127.66

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
BUY

Nike Inc(NKE)

Sep 23, 2020
Made a new high today. Delivered an amazing report in the middle of a pandemic. It beat sales estimates which were worried about sales in China. He's been a fan of Nike for a long time. Nike is all about digital, direct-to-consumer which boasts much higher margins than involving a middle man. Nike will do well with or without a Covid vaccine. They keep investing in digital sales. Another tailwind: hiking is popular now, since people can't take vacations, and Nike sells sneakers. The only concern is supply constraint, because demand is outstripping supply. Despite today's 9% pop, it's still a buy.
Photo of Jim Cramer - Mad MoneyJim Cramer - Mad MoneyUnlock Rating
$127.11

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
BUY ON WEAKNESS

Nike Inc(NKE)

Sep 18, 2020
Nike is killing it with sales around the world with a fine direct-to-consumer business. Estimates for Nike have been rising in recent weeks, though some caution that that is now reflected in the rising stock price. However, the sell-off this week has created a terrific buying opportunity.
Photo of Jim Cramer - Mad MoneyJim Cramer - Mad MoneyUnlock Rating
$114.66

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
TOP PICK

Nike Inc(NKE)

Jul 14, 2020
They're moving towards direct-to-consumer like Nike branded stores and through e-commerce which will increase their margins. This cuts out the middle man, like department stores. Their online presence is already good. The lines at malls at their stores are always long. This should be a great stock for the coming decade. (Analysts’ price target is $109.36)
Photo of Jamie Murray Jamie Murray
Owned
Unlock Rating
$96.63

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
TOP PICK

Nike Inc(NKE)

Feb 27, 2020
Iconic sports brand. Virus could curb results in near term, but their long-term growth forecast is intact. Cheap for a good growth company at this stage. Yield is 1.11%. (Analysts’ price target is $110.74)
Photo of Stan WongStan Wong
Owned
Unlock Rating
$88.55

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
BUY

Nike Inc(NKE)

Jan 22, 2020
A great franchise to own for the coming years. A great brand. The sneaker craze is here to stay. Nike will grow into its valuation.
Photo of James TelfserJames Telfser
Owned
Unlock Rating
$104.49

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

misc consumer products
PAST TOP PICK

Nike Inc(NKE)

Jan 16, 2020
(A Top Pick Nov 22/19, Up 11%) Still going up. Could be good right through to April.
Photo of Keith RichardsKeith Richards
Owned
Unlock Rating
$103.37

Stock price when the opinion was issued

$39.60

As of Aug 28, 2026. Market Open.

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