NYSE:NKE
Nike Inc (NKE)
41.48
+0.73 (1.79%)
as of Jun 29, 2026, 8:00:00 pm Market Open.
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Financials 
Technical Analysis 0
Investor Insights
Jun 29, 2026, 12:00 amThis summary was created by AI, based on 23 opinions in the last 12 months.
Nike Inc (NKE) has faced significant challenges recently, with declining revenues, sharp drops in digital and Converse sales, and shares falling considerably this year. While many experts acknowledge the brand's iconic status, they express skepticism about its ability to turn around in a volatile retail landscape characterized by shifting consumer preferences. Concerns include structural changes in key markets, particularly China, and heightened competition from emerging brands. Although some analysts remain hopeful due to insider buying and potential improvements under the new CEO, many remain cautious, viewing Nike as a trade rather than a long-term investment.
Consensus
Cautious
Valuation
Overvalued
Similar
LULU
BUY ON WEAKNESS
Buy or watch stocks like this when markets pull back suddenly like they did today--and swung up. Nike popped 3.27% today after reporting a super quarter Friday, including amazing digital sales, strong numbers in China, and 7 billion brand impressions in social media. Also have launched a new app, SNKRS, that sells the latest special-edition shoes.
misc consumer products
BUY
Pro-China trade will return if Biden wins the presidency. Pro-China trade will return if Biden wins the presidency. Nike already thrives in China where sales led their recent blow-out quarter. Further, China has Covid under control with contact tracing and everyone wearing masks, so their economy is roaring. Nike is pricey now, but he targets upside to $135.
misc consumer products
BUY
Made a new high today. Delivered an amazing report in the middle of a pandemic. It beat sales estimates which were worried about sales in China. He's been a fan of Nike for a long time. Nike is all about digital, direct-to-consumer which boasts much higher margins than involving a middle man. Nike will do well with or without a Covid vaccine. They keep investing in digital sales. Another tailwind: hiking is popular now, since people can't take vacations, and Nike sells sneakers. The only concern is supply constraint, because demand is outstripping supply. Despite today's 9% pop, it's still a buy.
misc consumer products
BUY ON WEAKNESS
Nike is killing it with sales around the world with a fine direct-to-consumer business. Estimates for Nike have been rising in recent weeks, though some caution that that is now reflected in the rising stock price. However, the sell-off this week has created a terrific buying opportunity.
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TOP PICK
They're moving towards direct-to-consumer like Nike branded stores and through e-commerce which will increase their margins. This cuts out the middle man, like department stores. Their online presence is already good. The lines at malls at their stores are always long. This should be a great stock for the coming decade. (Analysts’ price target is $109.36)
Jamie Murray Owned
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TOP PICK
Iconic sports brand. Virus could curb results in near term, but their long-term growth forecast is intact. Cheap for a good growth company at this stage. Yield is 1.11%. (Analysts’ price target is $110.74)
Stan WongOwned
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BUY
A great franchise to own for the coming years. A great brand. The sneaker craze is here to stay. Nike will grow into its valuation.
James TelfserOwned
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PAST TOP PICK
(A Top Pick Nov 22/19, Up 11%) Still going up. Could be good right through to April.
Keith RichardsOwned
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Premium contentTOP PICK
In the parlance of stand-up comics, Nike killed in 2019. It’s up 37% in the past year, outperforming even the Nasdaq. It proved skeptics wrong by continuing to sell to China during the depths of last year’s trade war. After all, Chinese consumers don’t view Nike is an American brand, per se. Jamie Murray points out that Nike sells a lot of shoes through their stores and online, not through third parties, which raises their margins. Last fall, the company delivered a slam-dunk quarter, and has shot up 10% since the phase one trade deal was announced. Nike has simply been on a tear. In the last 12 months, Nike has risen from $75 to $101, but it dipped 10% in late-July, demonstrating that pullbacks are possible, but fleeting. Keep on eye on it and it catch it on the next downturn.
misc consumer products
PAST TOP PICK
(A Top Pick Nov 22/19, Up 9%) It's been a top mover this year. It did a nice breakout. The trend is your friend. He recently bought it and is happy with it. Buy on a pullback.
Keith RichardsOwned
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TOP PICK
The stock is on a nice extended bull trend since mid-2017 and he bought after it broke out of a consolidation range near $90. He thinks this will really benefit once the trade issues are resolved with China and seasonal demand increases. Yield 1.06% (Analysts’ price target is $102.26)
Keith RichardsOwned
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