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NYSE:MCD

McDonalds (MCD)

265.00
+4.94 (1.90%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
346 watching
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

McDonald's (MCD) is facing challenges as the restaurant and consumer staples sectors are under pressure from various economic factors, including inflation and the so-called 'Ozempic effect' impacting low-end consumers. Recent data indicates a slight decline in traffic and flat sales despite efforts to focus on their app and international markets. Moreover, the cost of beef has surged, contributing to squeezed profit margins, although MCD continues to operate well with a solid reputation. While the company is close to the lows of August 2024, analysts suggest it remains a good business with potential growth, especially in the second half of 2026. However, uncertainty around consumer spending and inflation poses significant headwinds moving forward.

consensus icon
Consensus
Mixed
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Valuation
Fair Value
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Similar
QSR,Restaurant
BUY ON WEAKNESS
Same store sales have continued to be strong and sees them continuing to re-invent themselves. Growth is high single-digit, but the value is looking a little rich right now. He would definitely buy on weakness.
HOLD
Interesting name. He likes Restaurant Brands International (QSR-T) in the sector. Mixed feelings as it is expensive. It is defensive. Low beta.
HOLD
Unbelievably well run. Best of all the fast food places. Not cheap, don't buy it here. No one's been able to knock them off their perch. Hesitates to sell a great business just because it's not cheap. Innovative, phenomenal quality control, increasing dividends, huge free cash flow. Yield is 2.5%. (Analysts’ price target is $199.00)
BUY
There's no reason why this sold off, but all stocks sell in a correction. This is a consumer stock, and US consumers with many jobs and rising incomes are in a strong space. MCD will do well. Wage inflation hasn't hit yet, either.
TOP PICK
They've done a good transformation and have cut costs. In 2016, they starting changing their model with new products (i.e. all-day breakfast). Since 2016, we've seen higher highs and lows and a definite uptrend on their chart. It's a core holding of his. (Analysts’ price target is $192.82)
DON'T BUY
He wouldn't touch it. It's very expensive on a P/B basis and FMV (fair market value). Sometimes, the market will carry a stock that doesn't deserve it. Consider yourself lucky for owning this, but he would then get out of it. The chart (showing strength in the past few years) is looking in the rear-view mirror. He doesn't see upside.
TOP PICK

This is a new entry into his portfolio. It owns 37,000 restaurants, 92% of them franchised. They typically own the land that the restaurant is on and the franchisee leases it. This creates a very stable flow of cash. Same store sales are growing well. They are innovating in food choices and in payment methods. They have allocated $6 billion for upgrading their restaurants by 2022. The average spend at restaurants is increasing and at all time highs. Yield 2.5%. (Analysts’ price target is $184.20)

SELL

They demonstrate everything that is negative about stock buybacks. You erode your book value and now they trade at 100 times book value. It is trading at only 20 times earnings, however. He calculates a fair market value 46% lower than where it is now. The balance sheet is mediocre, but not strong. He does not think you are buying anything of value with this one.

BUY

Likes it. Management has done a fine job transforming the company by introducing fresh food, the all-day breakfast, and now fresh burger meat. They are Doing well in mobile pay and introducing delivery. They are keeping current with the times. It isn't a cheap stock, but decent.

DON'T BUY

This has negative equity (negative price to book). They blew out all their equity in stock buybacks and other payouts. Passive investing has created a growing trend among S&P-500 companies to ignore their valuation because ETF investors don’t do any analysis. This is evident among defense stocks, consumer discretionary companies, consumer staples, and so on. He does not see companies like this going higher and if the company ever stumbles, there is no book value to fall back on.

COMMENT

Fast food is cyclical based on gas prices. Restaurant sales took off when gas prices plunged in 2014. Also, restaurant haven't seen earnings growth vs. other consumer discretionary spaces. He doesn't see a catalyst for this stock to
improve. That said, it's had a good, long history and their foreign sales are a tailwind.

COMMENT

Pizza or burgers? McDonald’s has a slight edge over Dominoes. At a 20 PE ratio, MCD-N has a better valuation, whereas DPZ-N still needs to grow into its PE ratio a bit more. He likes both companies with good management and good secular growth. A more conservative position is with MCD-N.

COMMENT

It's a both a quick-service restaurant and a REIT. REITs are under pressure, because they're interest-rate sensitive. Restaurants are performing pretty well, including McDonald's. Building digital kiosks in their stores is a good move. But other restaurants, such as Domino's Pizza, have a better growth rate. McDonald's will grow its dividend over time and probably operform in the middle of the pack for a while.

PAST TOP PICK

(A Top Pick June 13/17 Up 11%) He is happy with this as they continue to develop mobile applications and rivals Starbucks. They have a great distribution as well. Worldwide sales are rising. Over the past three years the stock price increase has been stellar.

DON'T BUY

It recently touched its last low. It's a so-so chart over the past 3 years. Hold it, but don't be a new buyer.

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