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NYSE:MCD

McDonalds (MCD)

265.00
+4.94 (1.90%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
346 watching
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

McDonald's (MCD) is facing challenges as the restaurant and consumer staples sectors are under pressure from various economic factors, including inflation and the so-called 'Ozempic effect' impacting low-end consumers. Recent data indicates a slight decline in traffic and flat sales despite efforts to focus on their app and international markets. Moreover, the cost of beef has surged, contributing to squeezed profit margins, although MCD continues to operate well with a solid reputation. While the company is close to the lows of August 2024, analysts suggest it remains a good business with potential growth, especially in the second half of 2026. However, uncertainty around consumer spending and inflation poses significant headwinds moving forward.

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Consensus
Mixed
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Valuation
Fair Value
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QSR,Restaurant
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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Stockchase Research Editor: Michael O'Reilly This fast food king has definitely benefited from the trend away from expensive restaurants. As we head into wave two of the pandemic potentially, this will continue to be on people's radar as an affordable break from cooking at home. Analysts at Bank of America just upgraded this to a $250 target. We would trade this with a stop-loss at $210. Yield 2.21% (Analysts’ price target is $221.52)

DON'T BUY
Used to own it. Doesn't see them increasing revenues. Cheap gas hasn't been the tailwind as expected, and now he expects increases in gas prices. Consumers are scared of the pandemic so aren't buying at MCD. Restos that rely in dine-in are less off than pick-up and delivery.
SELL
The business model isn't what it was 6 months ago. Does the stock price reflect the fundamentals of July 2020? Business is heavily challenged by government regulations for Covid.
PAST TOP PICK
(A Top Pick May 30/19, Down 1%) They sold in late-April when it was trading at mid-2019 market multiples. It did not seem to warrant that value during the pandemic, so they decided to exit.
TOP PICK
This is one of the ones he deployed cash into recently. It will be a survivor in the restaurant and fast-food industries. They were generating good sales through COVID. As incomes were being hurt, people could still afford to go to McDonalds. For a lot of independents, they could be out of business if they aren’t already. (Analysts’ price target is $202.60)
BUY
The share price has come back nicely. Delivery sales are way up and drive-thru's, too. MCD will endure and succeed, but expect an earnings dip.
COMMENT

MCD vs. Starbucks Can they increase locations and sales per location? MCD is saturated, so they are trying to increase the latter. Starbucks is doing both. MCD makes money from franchise fees. They're equal, leaders in their field. He can't choose one over the other.

HOLD
In the quick-serve restaurant space they have done well with drive thru business still doing well. More traffic will return, but they will need to make changes in seating first. A high quality name.
HOLD
Good company. Reaping benefits of a great turnaround. Will continue to do well as long as they can keep costs down. Stick with it. (Analysts’ price target is $230.00)
BUY ON WEAKNESS
An excellent business. He's owned this since 2003, but sold last summer when the yield curve steepened and the CEO turned over. Now looks like a buying opportunity. Inevitably, he comes back to MCD. MCD owns their real estate, so they have the best locations. MCD outperforms when investors look for defensive stocks, but it underperforms when the market takes on more risk (like now). They've added beverages very well in Canada, namely coffee.
TOP PICK
They continue to innovate with technology. They reported today good same-store sales. Like a REIT, it's a predictable money machine. (Analysts’ price target is $226.54)
DON'T BUY
He wouldn't buy McDonalds unless it dropped down to $90, which is substantially lower than were it's trading. It's only a good buy for the long term if you can buy it at the fair market value.
TOP PICK
Missed on earnings in October. He doesn't own it quite yet. It's a good stock that still owns the sector and brings in customers. A defensive stock. If it goes below $191, he would get out. He's looking to buy this in the next couple weeks. (Analysts’ price target is $222.63)
DON'T BUY
In their October report, earnings missed by 10 cents/share. In North America, MCD is cannabilizing their menu; with all-day breakfast, then what about lunch and dinner? He doesn't like food retailers in general. Decent dividend growth, but flagging sales are a red flag. Meanwhile, peers are building new stores internationally.
COMMENT

They own Yum! Brands in this space rather than McDonalds. One of the issues is that traffic into stores has been slowing in US locations. Arguably, growth with come in other emerging markets.

Showing 76 to 90 of 364 entries