
NYSE:MCD
Chart shows this had a strong move from the latter part of 2016. When you get strong moves, stocks have to consolidate a little. A strong move through 2017 means that at some point the stock becomes overbought. If so, it will probably consolidate. On this one, you probably wait until it consolidates, and then catch it on a dip.
There was a lot of negativity around it two years ago and since then management have done a magnificent job and it has come back. All day breakfast has spurred traffic. They are tacking on mobile apps and home delivery. They brought back the $1 any drink size. It is a bit of a safety stock. Investors hide in stocks like this. You are still going to buy your Big Mac for lunch whether the markets are up or down. He is neutral on it at these prices.
She missed the boat on this. A few years ago, you had Panera, Chipotle, etc. and nobody wanted to eat junk food anymore. Then there was a big consumer shift. McDonald’s really struggled with their same-store sales. They brought on a new CEO and redid the menu, had healthier options, fancy brands and had promotions on drinks. Now they are back in business. They’ve been putting in good growth numbers in the US.
This has a period of seasonal strength that goes through until approximately mid-July. Chart shows there was a nice upward run, and during the last week or so, the stock sold off on news. If you are a trader, you are probably taking some money off the table. It has another period of seasonal strength from around October to Nov/Dec. Technicals are starting to roll over and the stock is starting to underperform. Momentum indicators are starting to turn down.
This is going to be an under performer. It has been a great performer in the last few years, but now you have a quick serve restaurant trading like a tech stock at 25X earnings. They are still exposed to some of the cyclical headwinds such as a sour economy, rising wage prices, inflationary pressures on commodities.
This is up about 22% in the last 12 months, because they are trying to take advantage of technology to start to manage stores. Where they are now in bricks and mortar, they are going to get a huge amount of store growth. They are trying to maximize their ability to keep costs down. That is never the greatest idea to run a business. This is not expanding your revenues, it’s just keeping costs down.