Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

356.65

+22.97 (6.88%)

as of Jul 31, 2026, 8:00:00 pm Market Open.

1435 watching

Investor Insights

Aug 2, 2026, 12:00 am

This summary was created by AI, based on 93 opinions in the last 12 months.

Experts have shown a varied but generally positive outlook for Alphabet Inc. (GOOG), emphasizing its advancements in AI, particularly with its Gemini platform, which they believe has positioned the company favorably in the tech landscape. Despite a recent negative cash flow and some concerns regarding valuation, many analysts note the impressive earnings and revenue beats, highlighting robust growth in the cloud and ad sectors. The consensus leans toward a belief that GOOG will remain a key player in both AI and digital advertising, with significant potential for future value creation. Regulatory scrutiny and market competition are acknowledged as risks, yet many maintain that GOOG's extensive user base and diversified business model provide it with a strong moat. Overall, analysts recommend holding the stock, with some advocating for patience and waiting for a potential pullback to maximize investment returns.

Consensus

Buy

Valuation

Fair Value

Similar

AMZN,AMZN

TOP PICK

It has underperformed recently, especially with the lack of revenue from airline advertisement. They have over a billion customers. An ecosystem stock that increases consumer stickiness. The premium is worth paying, especially with a 20% growth expectation. (Analysts’ price target is $1720.48)

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Stockchase Research Editor: Michael O'Reilly The recent pullback in GOOG share prices from highs near $1600, makes this a good entry point. Analysts at JPM Securties, Bank of America, Canaccord, Guggenheim, Royal Bank and Barclays have all upgraded their view on the company this past week to about $1750 -- upside of over 16%. Analysts see their cloud development businesses continuing to grow along with AI and home automation services for years to come. Yield 0%

HOLD

Online advertising is a continuing trend. She's chosen Alphabet instead of FB, which has to keep spending money to deal with these regulatory issues. You want a very strong balance sheet. Alphabet has net cash, so they have more cash than debt and can fund their own growth.

PAST TOP PICK

(A Top Pick Jul 22/19, Up 34%) His price target is $1550. The third largest holding in his portfolio. He will begin to take it off it if goes above his price target, but he wouldn't sell all of it. 82% of their revenue comes from advertising. He continues to like it as they are the third largest provider of cloud services, along with devices/cell phones and autonomous driving. Still a buy and hold for everyone's portfolio.

BUY

A core holding he still likes. They dominate internet search. They could float YouTube itself for a huge amount. Yes, Google has done well, but he will hold this for a long, long time unless something dramatic happens.

BUY ON WEAKNESS

Warren Buffet has 43% of his portfolio in APPL. APPL is a wonderful brand and strong company. He does not own it today. What worries him a little is that more than half of their revenues come from iPhone sales. They are diversifying, but it will take time. People are tending to keep their phones a year or two longer today it seems. The valuation has made it quite expensive. He would wait for a pullback or consider V, GOOG or MSFT. Warren Buffet must have some amazing incite to take on that concentration in the portfolio.

PAST TOP PICK

(A Top Pick Jun 11/19, Up 35%) She continues to hold it. Tech stocks have been leading the rally. She would not put new capital in at these valuation levels. Wait for a pullback. It has $162 per share of cash, which implies a price of 25 times 2021 earnings -- reasonable, but not cheap.

PAST TOP PICK

(A Top Pick May 30/19, Up 28%) He continues to like it. The company dominates the market. It is not trading at massive market multiple. It has a sizable growth outlook, so it warrants the premium. They are monetizing investments of the past.

TOP PICK

Still green shoot opportunities. It has been a vital service in how we manage our lives. Bottom line, it has 25% earnings growth and trades at 35 times earnings. On a price to growth it is very compelling. People assume it has run away from them, but he feels it is still going higher. Yield 0% (Analysts’ price target is $1506.67)

WATCH

It has not been a value stock by any means. With the economic slowdown and its big advertising component then it could be an opportunity in the future. It will retain its dominance in online advertising.

PAST TOP PICK

(A Top Pick Jun 14/19, Up 27%) He would buy it again here. It is now above his model price to buy at this time. It has monopoly type earnings. With interest rates staying near zero, it should continue to see increases in their valuation.

PAST TOP PICK

(A Top Pick Apr 17/19, Up 9%) Always a Top Pick for him. Even during these uncertain times there Q1 performance is still great. His target is $1555. They just reported search activity is up hugely and they have massive increase in cloud services (up over 50%). Ad revenues are down a bit, but will great again when things get turned back on. He would buy on weakness down at $1200 and then $1100.

BUY ON WEAKNESS

He follows it. Has never owned this. They have a wide moat, dominating live internet searches. Q1 results are benign (and Google has weathered this storm), but the next two quarters may be disappointing because advertising will decline. If you own this, hold on. If not, but when Q2 and Q3 results come out; Google stocks should decline then.

BUY

He likes it and started buying it. How is advertising to impact Google? They say very little. He expects revenue growth this quarter. He looks to see them improving their capital allocation.

COMMENT

He does not own FB. He prefers GOOG, which has a stronger financial position and has a better advertising revenue model. Online advertising cuts will impact both of these companies, however. He thinks GOOG will remain profitable going forward.

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Alphabet Inc (GOOG)