NASDAQ:GOOG

Alphabet Inc (GOOG)

356.65
+22.97 (6.88%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
1435 watching
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Investor Insights
star iconAug 2, 2026, 12:00 am

This summary was created by AI, based on 93 opinions in the last 12 months.

Experts have shown a varied but generally positive outlook for Alphabet Inc. (GOOG), emphasizing its advancements in AI, particularly with its Gemini platform, which they believe has positioned the company favorably in the tech landscape. Despite a recent negative cash flow and some concerns regarding valuation, many analysts note the impressive earnings and revenue beats, highlighting robust growth in the cloud and ad sectors. The consensus leans toward a belief that GOOG will remain a key player in both AI and digital advertising, with significant potential for future value creation. Regulatory scrutiny and market competition are acknowledged as risks, yet many maintain that GOOG's extensive user base and diversified business model provide it with a strong moat. Overall, analysts recommend holding the stock, with some advocating for patience and waiting for a potential pullback to maximize investment returns.

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Consensus
Buy
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Valuation
Fair Value
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AMZN,AMZN
COMMENT
Deal with Canadian Feds where GOOG will make annual payments to news companies of around $100M.

It's a bit less than expected, so good news for everyone. As of Q3, it had around $83B in revenue, and 80% of that came from Search. So $100M here and $100M there will take care of it.

BUY

Is neither cheap nor expensive, given its amazing balance sheet and wide variety of businesses. Also, it dominates internet search. That chart since early 2022 is a big cup and a more recent small handle. If the share price breaks, it could move $45 higher.

HOLD

Margins on GOOG and MSFT cloud offerings are double digit. Very profitable, generating a lot of cashflow.

COMMENT

Simple: they need to get their cloud platform back on track. Any growth here will push shares up. Also, would be nice if GOOG quantified their NFL advertising and how it could expand sports on YouTube.

TOP PICK

Leader in Search and digital ads, poised to benefit from post-pandemic digital ad spending. Over 70% market share in Android smartphone market. YouTube driving volumes. Determined to be a leader in AI. Hardware sales continue to diversify revenue streams. Revenue's diversified geographically. 

Very reasonable 1.2x PEG ratio. Beat earnings and revenue. Share price is above its climbing moving averages. Forecast 18-20% earnings growth over next few years. No dividend.

(Analysts’ price target is $152.84)
HOLD
Impact of an antitrust decision?

We've seen these antitrust cases before. At some point, perhaps the government will be successful, but we haven't seen it yet. North of 90% of searches run through Google. Any deterioration in this would take a long time. Good for the long term. Its AI search seems to be neck and neck with the one from MSFT.

DON'T BUY

They pivoted to Cloud and did well for 1.5 years, then pivoted to NFL Football and are losing money in it, then pivoted to AI but need to invest more in it. All told, it's a cheap stock that needs to stay focused on YouTube to be worth a lot more.

BUY

Has been challenge by an anti-trust investigation and the AI race, but GOOG has the powerful YouTube franchise and internet search. They botched their conference call by not explaining with their Cloud business took a misstep. Didn't explain much of their NFL programming. Cloud should have done better. Poor conference call. There isn't anything wrong with GOOG except that cloud glitch.

BUY

They just reported numbers with Cloud revenue missing estimates and management didn't explain why. Management should have also focussed on the strength of YouTube.

PAST TOP PICK
(A Top Pick Dec 30/22, Up 49%)

Some were worried that they would lose the AI race, but they have developed AI tools. They own Android's operating system, dominate online search and have a competitive cloud business. Cash flow is huge. Acquisitions have worked well.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

No one touches Google in online search while YouTube boasts 2.7 billion (with a B) active users as 52% of internet users click onto the app at least once a month. However, at 11% market share Google Cloud still lags far behind Microsoft (double the share) and Amazon (nearly triple) in the cloud business. Last month, Alphabet's overall revenue of $76.69 billion beat expectations, but its cloud business clocked at only $8.41 billion and missed the expected $8.64 billion.

BUY
GOOG vs. MSFT

Owns and likes both, but MSFT gets the nod if you forced him to choose, because of its AI potential.

A lot of the trend right now is in AI, and MSFT will be the winner. They already have the platform, just increase the price and that's good for margins. Strong user-installed base that AI can leapfrog off of.

GOOG is more of an advertising company, and ads are coming back. Net margins of 25%, good growth. GOOG will have more work to do on the AI front. Given the recent price drop, there are worse companies to buy.

TOP PICK

Cloud computing division growth not as high as Microsoft. Dominant in search business. Very strong YouTube segment. Excellent in A.I. tech. Valuation at 19x forward earnings is attractive. Very strong brand and franchise. 

TOP PICK

Reported yesterday and the market sold off. To him, their sales and earnings looked pretty good, but their cloud growth slowed by 1-2%, though still very good YOY. The sell-off was wildly overdone and reflects wider market sentiment. Recently bought this. It's the #1 leader in online ads, given their search engine at 85-90% market share. Has a wide, deep moat. They also own YouTube which Gen-Z loves to watch, and owns Android, a dominant phone. Their cloud is a distant #3 player, though. Their leading position in gen-AI is a kicker. Have earnings momentum to grow around 15%.

(Analysts’ price target is $153.94)
STRONG BUY

Down on earnings today, but a good time to buy. 82% of earnings are from advertising. Their cloud is run very well, #2 before Amazon and Microsoft.

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