NASDAQ:GOOG

Alphabet Inc (GOOG)

344.41
+0.73 (0.21%)
as of Sep 18, 2026, 8:00:00 pm Market Open.
1436 watching
0
BUY
NFL on YouTube will begin this season, no longer DirectTV, as a standalone or in a YT package

He's bullish the NFL on YouTube. Big tech like Amazon are getting into live sports because advertisers love it. This NFL/YT deal will be bigger and better than those other sports deals and will be a game-changer for GOOG and yet few notice. GOOG shares are up 56% this year, because digital ads are holding up and Google is basically an ad platform. A revenues grew 3.3% in the last quarter over the previous quarter and beat estimates. Search and YouTube ads both did well. The market is slowly waking up to YouTube's ad revenue power but also subscriptions which give stability to the boom and bust ad revenue stream.

PAST TOP PICK
(A Top Pick Oct 17/22, Up 36%)

It has a dominant position in the search business. Has a great balance sheet with $50 billion in free cash flow each year. It has 30% of all digital advertising which is a 400 billion dollar business. Trades at 19X earnings with great growth opportunities. There is an anti-trust action against Google but they will learn from Microsoft's experience and not be so aggressive.

TRADE

Likes it long term, becuse digital ads have been strong and their cloud is finally profitable. But heading into fall seasonality you should sell it as a trade.

BUY

Primarily a digital ad business, riding the recovery this year. YouTube also performs and will benefit from NFL games. Their search business is solid, and their cloud business is growing and still the leader. Also, it's an e-commerce play.

BUY

YTD, Alphabet is outperforming Apple and Microsoft. What is the contribution of YouTube? is a key question. He added shares recently.

PAST TOP PICK
(A Top Pick Aug 04/22, Up 9%)

They lagged a little in AI. There's some fear that AI will take away paid clicks, a big source of revenue. Shares sold a little, but recovered. What's not to like here? They own Android and dominate internet search. YouTube is very profitable. 

BUY

They delivered a monster good quarter, but the stock didn't run. He blesses this stock.

STRONG BUY

Excellent idea to buy for a long-term hold. Coming back from 2022 with a vengeance. Ads are its lifeblood, and those are coming back. Controls Search. Its rocky start with AI lasted only weeks, and its huge R&D investment makes it a player. Reasonable mid-20s multiple for growth of almost 20%. Good value, lots of runway.

BUY

The chart shows higher highs and higher lows, and is above its 20-day moving average. Tech analysts Dan Fitzgerald sees resistance at $150, or $19 higher from now. Last spring, the 50-day moving average crossed above the 200, a sign of a powerful uptrend. It has consolidated (sideways) recently, but on lower volumes. DF says this is good, because higher volumes would mean that institutions are selling. Cramer believes GOOG will break above $150.

COMMENT
Why don't they invest more in AI?

They make most of their money in advertising, plus cloud and Maps. They invest less money than Meta, but they do invest in Other Bets which has developed things like Bard AI. They have to invest in future innovations like their peers and do so through Other Bets.

PAST TOP PICK
(A Top Pick Aug 29/22, Up 19%)

No debt. Owns 30% of digital ad market. Almost 40% of all advertising is now digital. Great brand. Cloud continues to grow. Will catch up quickly on AI. Bumps along the way, but a great long-term story.

BUY
Caller just sold half a position

The chart shows a really good uptrend this year. He himself has been lightening up his technology stocks. Buy now and hold long. However, bond moves could impact tech stocks near term.

BUY

Their search and cloud businesses remain strong while YouTube captures the youth market and could be worth more than people think. Ads are coming back to the surprise of many.

HOLD

Valuation is not pricey at 1.36x PEG ratio. Clear leader in Search. Good ecosystem. Running on all cylinders. Making higher highs and higher lows since bottoming last October. New 52-week high today. Still upside. September tends to be a weaker month, could be a chance to buy more.

BUY

Just reported. Search, cloud and especially YouTube are strong. Revenues beat. There's room to run.

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