NASDAQ:GOOG

Alphabet Inc (GOOG)

355.03
-1.21 (0.34%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
1434 watching
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) has made significant strides in its cloud business, which is rapidly growing and contributing to overall revenue. Experts praise the advancements of Gemini, its AI model, for enhancing its search capabilities and increasing monetization across platforms like YouTube and its ad services. Despite concerns about regulatory scrutiny and valuation, analysts note that the overall business maintains a strong financial position with a low cost of capital and substantial cash flow. Many emphasize the potential for growth through AI and other technological advancements, asserting that the company can sustain its competitive edge in the evolving tech landscape. The sentiment surrounding GOOG is generally positive, with expectations of continued strong performance, although some analysts suggest waiting for a price pullback before increasing positions.

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Consensus
Buy
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Valuation
Fair Value
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AMZN,AMZN
BUY

Their search and cloud businesses remain strong while YouTube captures the youth market and could be worth more than people think. Ads are coming back to the surprise of many.

HOLD

Valuation is not pricey at 1.36x PEG ratio. Clear leader in Search. Good ecosystem. Running on all cylinders. Making higher highs and higher lows since bottoming last October. New 52-week high today. Still upside. September tends to be a weaker month, could be a chance to buy more.

BUY

Just reported. Search, cloud and especially YouTube are strong. Revenues beat. There's room to run.

PAST TOP PICK
(A Top Pick Jun 28/22, Up 9%)

Continues to motor on. In all the right businesses, though not the leader. Some fears that AI might eat into the Search business. Still likes it, still makes a ton of money. Margins are incredible. Revenue growth has slowed from 20% to 10%. You get a home run if ideas pay off, but also if ideas don't pan out and money is saved instead.

BUY

Up 38% this year. It was late to cloud computing and AI. YouTube is doing very well and they're cutting costs well. The anti-trust division is gunning for them. That said, this is worth owning.

PARTIAL BUY

Has invested in AI for many years. Leader in Search. Has lagged some of the other players, so the valuation is more attractive. Start adding here in stages.

BUY

Owns share in company.
Excellent business with bright future.
Not a major source of growth, but expecting stable returns.
Strong management team.
Good R&D.

BUY
GOOG vs. ASML

Both great but different businesses, and great as long-term holds. Decide what end-market you're targeting to make your choice.

ASML makes cutting-edge machines that cost $100s of millions per unit. Concerns in the near term about China and the tit-for-tat going on. Risk that orders will be pushed back. Long-term, still likes a lot. Quite expensive, more of a monopoly.

GOOG is still one of his favourites. May just have the best AI capabilities in the world, despite OpenAI and the MSFT partnership, and that will continue to power through. Not expensive.

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Curated by Allan Tong since 2019.
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TOP PICK

DeepMind's many activities bode well for Alphabet's future. So, what about its current numbers? Alphabet trades at a low multiple, 27.5x, compared to its peers: Meta at 37x, Apple 32.73x and Amazon 303x. Their Android operating system is the most popular on the planet with a 71.63% market share, though trails Apple's iOS in the U.S. Meanwhile, Google Cloud is growing at 30%, but with 10% market share, still lagging AWS (32%) and Microsoft's Azure (23%). GOOG shares ran up this year, along with big tech, but have plateaued since mid-May. A definite buy on the next pullback.

HOLD

He's in for the long haul. This is a core holding, not one of the highly overvalued and overpriced tech stocks. This one will be fine. Trading at 23x earnings, cheap relative to some of the others.

DON'T BUY
Alphabet accuses Microsoft of anti-competition in cloud

Alphabet hasn't done a good enough job in cloud, being a distant third behind MSFT.

PAST TOP PICK
(A Top Pick Jun 14/22, Up 17%)

Has done well, but still below all-time highs. Still leads in online search and ads. They grew a lot during Covid, but has slowed down since. Generates lot of fresh cash flow. They've developed their own Generative AI company and will embed AI in a lot of their products. Their cloud business is growing at a healthy 30% and have a strong balance sheet. Forward PE is 23x, higher than a year ago. They can keep growing. Are cutting costs after rapid expansion.

TOP PICK

High margin business with excellent future.
Relative to peers - trading at fair value.
$250 revenues expected in 2023.
Undisputed leader in search.
Hardware (Chromebooks, and homeware) doing well.
Android has 70% market share.

PAST TOP PICK
(A Top Pick Jun 08/22, Up 5%)

Will continue to hold.
Strong A.I. team that is on cutting edge.
Excellent advertising business model.
High margin, low capital requirements.
Very good business for the long term investor. 

HOLD
Allan Tong’s Discover Picks

Alphabet is known for pouring significant capital into R&D, so they will likely master ChatGPT and even make further inroads in AI, but the market will need to wait. In the meantime, the numbers have been mixed at Alphabet, with GOOG missing three of its last four quarters. Its PE has returned to early-2021 levels at 27.55x (vs. 20.27x a year ago) as shares have climbed 40% so far this year, an increase on par with Apple and Microsoft. A recession would dampen Alphabet’s digital ad business, but the company is sitting on a pile of cash and carries no debt. Nice buffer. Long-term, this is solid company. Read Top 3 AI Stocks for our full analysis.

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