NASDAQ:GOOG

Alphabet Inc (GOOG)

355.03
-1.21 (0.34%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) has made significant strides in its cloud business, which is rapidly growing and contributing to overall revenue. Experts praise the advancements of Gemini, its AI model, for enhancing its search capabilities and increasing monetization across platforms like YouTube and its ad services. Despite concerns about regulatory scrutiny and valuation, analysts note that the overall business maintains a strong financial position with a low cost of capital and substantial cash flow. Many emphasize the potential for growth through AI and other technological advancements, asserting that the company can sustain its competitive edge in the evolving tech landscape. The sentiment surrounding GOOG is generally positive, with expectations of continued strong performance, although some analysts suggest waiting for a price pullback before increasing positions.

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Consensus
Buy
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Valuation
Fair Value
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TOP PICK

Excellent business with very strong margins.
Dominant in search engine technology.
A.I., product recovering quickly.
Current share price a good place to buy.
Expecting double digit growth.
Free cash flow very high - lots reinvested into R&D.

PAST TOP PICK
(A Top Pick Sep 20/22, Up 30%)

Core tech holding. Pulling in expenses, improving operating margins. Generative AI tools will be very competitive. Cloud business growing nicely at 28% YOY, which will continue. Very profitable, strong balance sheet, lots of cash.

HOLD

80-85% of revenue comes from ads on Search. A recession would impact this, always keep that in mind. So many horses in the race. Together with MSFT, very much a leader in the AI space. Will do extremely well with generative services. A Top 5 holding. Constantly beats expectations. #3 in the cloud, but ORCL is biting at their heels. 

BUY
NFL on YouTube will begin this season, no longer DirectTV, as a standalone or in a YT package

He's bullish the NFL on YouTube. Big tech like Amazon are getting into live sports because advertisers love it. This NFL/YT deal will be bigger and better than those other sports deals and will be a game-changer for GOOG and yet few notice. GOOG shares are up 56% this year, because digital ads are holding up and Google is basically an ad platform. A revenues grew 3.3% in the last quarter over the previous quarter and beat estimates. Search and YouTube ads both did well. The market is slowly waking up to YouTube's ad revenue power but also subscriptions which give stability to the boom and bust ad revenue stream.

PAST TOP PICK
(A Top Pick Oct 17/22, Up 36%)

It has a dominant position in the search business. Has a great balance sheet with $50 billion in free cash flow each year. It has 30% of all digital advertising which is a 400 billion dollar business. Trades at 19X earnings with great growth opportunities. There is an anti-trust action against Google but they will learn from Microsoft's experience and not be so aggressive.

TRADE

Likes it long term, becuse digital ads have been strong and their cloud is finally profitable. But heading into fall seasonality you should sell it as a trade.

BUY

Primarily a digital ad business, riding the recovery this year. YouTube also performs and will benefit from NFL games. Their search business is solid, and their cloud business is growing and still the leader. Also, it's an e-commerce play.

BUY

YTD, Alphabet is outperforming Apple and Microsoft. What is the contribution of YouTube? is a key question. He added shares recently.

PAST TOP PICK
(A Top Pick Aug 04/22, Up 9%)

They lagged a little in AI. There's some fear that AI will take away paid clicks, a big source of revenue. Shares sold a little, but recovered. What's not to like here? They own Android and dominate internet search. YouTube is very profitable. 

BUY

They delivered a monster good quarter, but the stock didn't run. He blesses this stock.

STRONG BUY

Excellent idea to buy for a long-term hold. Coming back from 2022 with a vengeance. Ads are its lifeblood, and those are coming back. Controls Search. Its rocky start with AI lasted only weeks, and its huge R&D investment makes it a player. Reasonable mid-20s multiple for growth of almost 20%. Good value, lots of runway.

BUY

The chart shows higher highs and higher lows, and is above its 20-day moving average. Tech analysts Dan Fitzgerald sees resistance at $150, or $19 higher from now. Last spring, the 50-day moving average crossed above the 200, a sign of a powerful uptrend. It has consolidated (sideways) recently, but on lower volumes. DF says this is good, because higher volumes would mean that institutions are selling. Cramer believes GOOG will break above $150.

COMMENT
Why don't they invest more in AI?

They make most of their money in advertising, plus cloud and Maps. They invest less money than Meta, but they do invest in Other Bets which has developed things like Bard AI. They have to invest in future innovations like their peers and do so through Other Bets.

PAST TOP PICK
(A Top Pick Aug 29/22, Up 19%)

No debt. Owns 30% of digital ad market. Almost 40% of all advertising is now digital. Great brand. Cloud continues to grow. Will catch up quickly on AI. Bumps along the way, but a great long-term story.

BUY
Caller just sold half a position

The chart shows a really good uptrend this year. He himself has been lightening up his technology stocks. Buy now and hold long. However, bond moves could impact tech stocks near term.

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