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NASDAQ:GOOG

Alphabet Inc (GOOG)

347.86
+3.00 (0.87%)
as of Oct 9, 2026, 8:00:00 pm Market Open.
1436 watching
0
BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

There are always risks, but we still consider GOOG quite attractive. When it first came out with its AI solution last year it dropped sharply. But it spends a massive amount on research and we are fairly confident it will be able to protect its market share. 
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BUY

It's extremely cheap and everybody hates it.

BUY ON WEAKNESS

Overall is an excellent business. Good long term position. Difficult to determine outlook of business in short term. Recession could weigh on company (advertising correlated to strength of market). Generally speaking, business is very strong. Would recommend buying if and when share price falls. 

BUY ON WEAKNESS

Really likes. Makes most of $$ from advertising, but lots of other horses in the race. Always in his top 5 holdings. AI revolution costs a lot of money, and GOOG and top peers are the ones who have it. Fears that OpenAI will come up with a better Search "mousetrap" are countered by GOOG's long-standing dominance in that area. Market will still buy on dips.

DON'T BUY

Their cloud business has rebounded, but their ad business is a retail nightmare with soft numbers.

COMMENT

Their new AI is based on search, helping users search, but their AI will give users results instantly with far less of the user searching the internet. So, how will this impact Google's business model, which is based on searching?

HOLD

Happy with it. High-bar for last earnings report, so market reaction was tepid. Good, solid earnings. Trades 20-22x forward earnings, very inexpensive when earnings will grow in mid-high teens for as far as the eye can see. Solid, will keep capital safe when markets go sideways or south.

PAST TOP PICK
(A Top Pick Mar 02/23, Up 54%)

Beat earnings, ad numbers disappointed. One quarter doesn't mean anything in the greater scheme. Buy at these levels. Can't see anyone taking away from Search, of which it has about 1/3 market share if not more. Its work on AI will benefit it. Great gross and operating margins.

BUY ON WEAKNESS

They reported a fantastic quarter, but their guidance disappointed. Shares plunged nearly 8% today. Before the report, analysts were raising expectations with high projections (where did those come from?). It remains a good company. Buy this at lower levels.

PAST TOP PICK
(A Top Pick Feb 22/23, Up 63%)

Held back a bit because everyone assumed that AI would be cutting its grass on Search. However, it's done a phenomenal job bringing out new products. Other Bets are the hidden gems. Great example of harnessing AI and coming out with AI-powered tools. Buy in thirds here at $146, under $140, and low $130s. Price target of $151.50.

PAST TOP PICK
(A Top Pick Jan 18/23, Up 61%)

Excellent management team with very strong business. Will continue to own shares. Advertising business dominant with search engine strength. A.I. and cloud business also growing very well. Recent cost cutting also good for bottom line. Expecting higher productivity going forward. Will continue to own shares. Wait for pullback to buy more shares. 

PAST TOP PICK
(A Top Pick Dec 14/23, Up 41%)

Excellent business model with very high margins. Search business dominant on the internet. Very profitable advertising business. A.I. business also growing strong due to search data strength. Trading at fair multiple. Recent investment into automated driving might also pay off. 

DON'T BUY

Among the Magnificent 7, he's most worried about GOOG. This will stall if their Cloud business doesn't rebound.

PAST TOP PICK
(A Top Pick Jan 26/23, Up 42%)

Continues to dominate Search. Monetizing YouTube well. 30% share of digital advertising, a huge advantage. Will continue to do well.

BUY ON WEAKNESS

Short runway to price target. If you get a pullback, you should buy it. Probably won't go below $100, but good if you could get it in the mid-$120-130s. Different from the other Magnificent 7, as 84-85% of revenue comes from ads. Cloud business, YouTube is doing fabulously well, Other Bets. Jumped into the lead with Bard and the large-language model, key in 2024.

(Analysts’ price target is $151.25)
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