NASDAQ:GOOG

Alphabet Inc (GOOG)

355.03
-1.21 (0.34%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) has made significant strides in its cloud business, which is rapidly growing and contributing to overall revenue. Experts praise the advancements of Gemini, its AI model, for enhancing its search capabilities and increasing monetization across platforms like YouTube and its ad services. Despite concerns about regulatory scrutiny and valuation, analysts note that the overall business maintains a strong financial position with a low cost of capital and substantial cash flow. Many emphasize the potential for growth through AI and other technological advancements, asserting that the company can sustain its competitive edge in the evolving tech landscape. The sentiment surrounding GOOG is generally positive, with expectations of continued strong performance, although some analysts suggest waiting for a price pullback before increasing positions.

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Consensus
Buy
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Valuation
Fair Value
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AMZN,AMZN
PAST TOP PICK
(A Top Pick Jan 26/23, Up 42%)

Continues to dominate Search. Monetizing YouTube well. 30% share of digital advertising, a huge advantage. Will continue to do well.

BUY ON WEAKNESS

Short runway to price target. If you get a pullback, you should buy it. Probably won't go below $100, but good if you could get it in the mid-$120-130s. Different from the other Magnificent 7, as 84-85% of revenue comes from ads. Cloud business, YouTube is doing fabulously well, Other Bets. Jumped into the lead with Bard and the large-language model, key in 2024.

(Analysts’ price target is $151.25)
TOP PICK

Has done well, but still lots of potential. Leading player in generative AI. Leading Search engine. AI tools will make online advertising more efficient. Good, double-digit growth in online ads on YouTube. $20B in cash on balance sheet to invest in R&D. Lagged in cost reduction, but talk of refocusing to improve operating margins. No dividend.

(Analysts’ price target is $154.31)
BUY

Dominates Search, and with "pull" advertising (whereas META does "push" ads). Huge market share and growing. Now used as a verb, "to google". Some cyclicality. Taking share from traditional ads forms will continue. Cloud is growing nicely. AI will be additive, making most of its products more valuable. Billions spent on R&D "Other Bets", and at least some of these should pay off handsomely. 

COMMENT

It rallied 1.24% today when the market sold off. How to raise shares further? Replace ad sales staff with AI. (Are reports that the company is reorganizing its sales division.)  Cut loose or close down Waymo, their self-driving division; self-driving is not a home run.  Or spin off their cloud division; in their last report, cloud missed estimates. If their NFL coverage and YouTube views increase, then shares will jump. Break up the company into different companies could raise shares to $160.

BUY

You don't find many companies growing 20+%, with such an attractive valuation in the low 20s. Big $$ spend on R&D. AI contender. Don't listen to the day-to-day noise. Volatile sector. They own Search, so AI is both opportunity and danger, but that's what risk assets are all about.

PAST TOP PICK
(A Top Pick Dec 14/22, Up 39%)

Well run, unique capabilities. Valuation still reasonable. Headline PE around 20x, excess cash over $100M on balance sheet, no debt. Factoring out excess cash, trades around 18.5x earnings with good growth outlook. Willing to buy today.

BUY

Gen AI will continue to be a force among the Magnificent 7. Nvidia and Microsoft will remain the leaders, but the two sleepers that can outperform Apple in 2024 are Amazon and Alphabet. Apple is quality growth, which he likes, but in 2024, Apple might take a backseat to the rest of the Mag 7.

BUY

Is undeterred by last week's allegations that the company faked or exaggerated its AI demo. This remains a cheap stock at 20x forward PE. In fact, this is a growth stock.

COMMENT
Deal with Canadian Feds where GOOG will make annual payments to news companies of around $100M.

It's a bit less than expected, so good news for everyone. As of Q3, it had around $83B in revenue, and 80% of that came from Search. So $100M here and $100M there will take care of it.

BUY

Is neither cheap nor expensive, given its amazing balance sheet and wide variety of businesses. Also, it dominates internet search. That chart since early 2022 is a big cup and a more recent small handle. If the share price breaks, it could move $45 higher.

HOLD

Margins on GOOG and MSFT cloud offerings are double digit. Very profitable, generating a lot of cashflow.

COMMENT

Simple: they need to get their cloud platform back on track. Any growth here will push shares up. Also, would be nice if GOOG quantified their NFL advertising and how it could expand sports on YouTube.

TOP PICK

Leader in Search and digital ads, poised to benefit from post-pandemic digital ad spending. Over 70% market share in Android smartphone market. YouTube driving volumes. Determined to be a leader in AI. Hardware sales continue to diversify revenue streams. Revenue's diversified geographically. 

Very reasonable 1.2x PEG ratio. Beat earnings and revenue. Share price is above its climbing moving averages. Forecast 18-20% earnings growth over next few years. No dividend.

(Analysts’ price target is $152.84)
HOLD
Impact of an antitrust decision?

We've seen these antitrust cases before. At some point, perhaps the government will be successful, but we haven't seen it yet. North of 90% of searches run through Google. Any deterioration in this would take a long time. Good for the long term. Its AI search seems to be neck and neck with the one from MSFT.

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