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NASDAQ:GOOG

Alphabet Inc (GOOG)

339.76
-3.59 (1.04%)
as of Aug 26, 2026, 3:08:55 pm Market Open.
1436 watching
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Investor Insights
star iconAug 25, 2026, 12:00 am

This summary was created by AI, based on 90 opinions in the last 12 months.

Alphabet Inc. (GOOG) has received a generally positive consensus from analysts and experts, showcasing its strong revenue growth and robust positions in both AI and cloud services. The company's cloud business, in particular, has demonstrated impressive YOY growth, contributing positively to its revenue streams. Despite these achievements, concerns about rising capital expenditures and recent negative cash flow have led to some caution, with several experts suggesting waiting for a pullback before investing further. Overall, many see GOOG as a strong long-term hold due to its diversified product offerings, including AI capabilities through Gemini and its leadership in search and digital advertising.

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Consensus
Buy
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Valuation
Fair Value
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AMZN
BUY

Lots of noise in the last year. Remember, pre-eminent Search tool in the world, a franchise it wants to protect. Working hard to use AI to maintain that leadership. Low 20s multiple, growing in high teens to 20%. Buyable well into the future. Exciting prospects. Very strong GARP. Risk: 90% market share possibly in jeopardy due to new technology.

Build it into your portfolio, but don't get carried away.

BUY

He's change his tune on this, based on today's analyst notes. It's lost no market share in internet search and ad revenues remain robust. YouTube continues to explode, worth a third of Alphabet; 71% of teens use it everyday. Also, their new live NFL streaming will generate an attractive return through ads. Google Cloud will grow even more. Google continues to research areas we don't hear of, such as mapping proteins. Trades at a cheap 16x 2024 PE.

TOP PICK

Keeps providing value to investors. Just off all-time highs right now, but it's not expensive. Years ago, it was far and away the AI leader. But then MSFT acquired OpenAI. Generative AI is probably leaning toward OpenAI. This is a problem, needs to be addressed. 

All pieces are there for them to win the AI arms race: best access to resources like research and hardware, some of the best internet infrastructure in the world, amazing consumer data. He wants them to focus on AI. They just need to do it. Tremendous value here. No dividend.

(Analysts’ price target is $166.69)
BUY ON WEAKNESS

Like much of the market, it's overbought. Better to buy it at $143, its 50-day moving average. He just trimmed this yesterday. Growth rate is great at 12-15% and 20x PE. Obviously, are the search engine king and YouTube is doing well. AI is burgeoning. Likes it.

TOP PICK

Core tech holding. Lagged Mag 7 a bit. Advertising business continues to grow, as does cloud. Generative AI Gemini is being applied to various tools. Generative AI is still in early days, has financial capacity to develop it. No dividend.

(Analysts’ price target is $165.93)
TOP PICK
Recommends the L shares

They haven't cut costs in the self-driving cars and other research projects, but at 22x forward PE. Apple wants their AI. They hold a rich database of consumer data. They will be a major player in AI, like helping you to plan a trip or find a restaurant. Digital ads cane still come back from the pandemic. This is a long-term hold.

(Analysts’ price target is $165.61)
WEAK BUY

Reports today of it in talks with Apple to license its Gemini AI for Apple's iPhones. That's positive. GOOG is a kind of dysfunctional stock. Own, don't trade Apple, but he can't say the same about Alphabet.

HOLD

Fantastic value. Trading above market multiple, yet growth is 4-5x GDP and 2-3x that of the average stock. Missteps every once in a while. Don't be too critical, they will work out. Extremely well positioned. In everybody's ecosystem. Likes it very much.

BUY ON WEAKNESS

He added shares, because this is facing maximum negativity, but ad revenues will pick up because it's an election year. They're one of the two winners in AI now (as well as MSFT) and selling a a discount to the market.

COMMENT

Is rebounding today as most tech stocks sink. Is it short covering or rotation out of semis? (Today is clear referendum on Tesla, which is down.)

TOP PICK

Antitrust concerns. Underperformed compared to some peers. Well managed, diverse revenue streams. Will have to reinvent Gemini, a catalyst for the next 6-12 months. Good entry point now. Buy low, hopefully sell high later on. No dividend.

(Analysts’ price target is $165.55)
PAST TOP PICK
(A Top Pick Apr 05/23, Up 27%)

Still likes the story. Leader in Search, good growth in YouTube. Largest player in advertising. AI hiccups will get solved. Key player in AI and advertising.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

There are always risks, but we still consider GOOG quite attractive. When it first came out with its AI solution last year it dropped sharply. But it spends a massive amount on research and we are fairly confident it will be able to protect its market share. 
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BUY

It's extremely cheap and everybody hates it.

BUY ON WEAKNESS

Overall is an excellent business. Good long term position. Difficult to determine outlook of business in short term. Recession could weigh on company (advertising correlated to strength of market). Generally speaking, business is very strong. Would recommend buying if and when share price falls. 

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