NASDAQ:GOOG

Alphabet Inc (GOOG)

355.03
-1.21 (0.34%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) has made significant strides in its cloud business, which is rapidly growing and contributing to overall revenue. Experts praise the advancements of Gemini, its AI model, for enhancing its search capabilities and increasing monetization across platforms like YouTube and its ad services. Despite concerns about regulatory scrutiny and valuation, analysts note that the overall business maintains a strong financial position with a low cost of capital and substantial cash flow. Many emphasize the potential for growth through AI and other technological advancements, asserting that the company can sustain its competitive edge in the evolving tech landscape. The sentiment surrounding GOOG is generally positive, with expectations of continued strong performance, although some analysts suggest waiting for a price pullback before increasing positions.

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Consensus
Buy
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Valuation
Fair Value
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AMZN,AMZN
TOP PICK

Antitrust concerns. Underperformed compared to some peers. Well managed, diverse revenue streams. Will have to reinvent Gemini, a catalyst for the next 6-12 months. Good entry point now. Buy low, hopefully sell high later on. No dividend.

(Analysts’ price target is $165.55)
PAST TOP PICK
(A Top Pick Apr 05/23, Up 27%)

Still likes the story. Leader in Search, good growth in YouTube. Largest player in advertising. AI hiccups will get solved. Key player in AI and advertising.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

There are always risks, but we still consider GOOG quite attractive. When it first came out with its AI solution last year it dropped sharply. But it spends a massive amount on research and we are fairly confident it will be able to protect its market share. 
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BUY

It's extremely cheap and everybody hates it.

BUY ON WEAKNESS

Overall is an excellent business. Good long term position. Difficult to determine outlook of business in short term. Recession could weigh on company (advertising correlated to strength of market). Generally speaking, business is very strong. Would recommend buying if and when share price falls. 

BUY ON WEAKNESS

Really likes. Makes most of $$ from advertising, but lots of other horses in the race. Always in his top 5 holdings. AI revolution costs a lot of money, and GOOG and top peers are the ones who have it. Fears that OpenAI will come up with a better Search "mousetrap" are countered by GOOG's long-standing dominance in that area. Market will still buy on dips.

DON'T BUY

Their cloud business has rebounded, but their ad business is a retail nightmare with soft numbers.

COMMENT

Their new AI is based on search, helping users search, but their AI will give users results instantly with far less of the user searching the internet. So, how will this impact Google's business model, which is based on searching?

HOLD

Happy with it. High-bar for last earnings report, so market reaction was tepid. Good, solid earnings. Trades 20-22x forward earnings, very inexpensive when earnings will grow in mid-high teens for as far as the eye can see. Solid, will keep capital safe when markets go sideways or south.

PAST TOP PICK
(A Top Pick Mar 02/23, Up 54%)

Beat earnings, ad numbers disappointed. One quarter doesn't mean anything in the greater scheme. Buy at these levels. Can't see anyone taking away from Search, of which it has about 1/3 market share if not more. Its work on AI will benefit it. Great gross and operating margins.

BUY ON WEAKNESS

They reported a fantastic quarter, but their guidance disappointed. Shares plunged nearly 8% today. Before the report, analysts were raising expectations with high projections (where did those come from?). It remains a good company. Buy this at lower levels.

PAST TOP PICK
(A Top Pick Feb 22/23, Up 63%)

Held back a bit because everyone assumed that AI would be cutting its grass on Search. However, it's done a phenomenal job bringing out new products. Other Bets are the hidden gems. Great example of harnessing AI and coming out with AI-powered tools. Buy in thirds here at $146, under $140, and low $130s. Price target of $151.50.

PAST TOP PICK
(A Top Pick Jan 18/23, Up 61%)

Excellent management team with very strong business. Will continue to own shares. Advertising business dominant with search engine strength. A.I. and cloud business also growing very well. Recent cost cutting also good for bottom line. Expecting higher productivity going forward. Will continue to own shares. Wait for pullback to buy more shares. 

PAST TOP PICK
(A Top Pick Dec 14/23, Up 41%)

Excellent business model with very high margins. Search business dominant on the internet. Very profitable advertising business. A.I. business also growing strong due to search data strength. Trading at fair multiple. Recent investment into automated driving might also pay off. 

DON'T BUY

Among the Magnificent 7, he's most worried about GOOG. This will stall if their Cloud business doesn't rebound.

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