NASDAQ:GOOG

Alphabet Inc (GOOG)

356.65
+22.97 (6.88%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconAug 2, 2026, 12:00 am

This summary was created by AI, based on 93 opinions in the last 12 months.

Experts have shown a varied but generally positive outlook for Alphabet Inc. (GOOG), emphasizing its advancements in AI, particularly with its Gemini platform, which they believe has positioned the company favorably in the tech landscape. Despite a recent negative cash flow and some concerns regarding valuation, many analysts note the impressive earnings and revenue beats, highlighting robust growth in the cloud and ad sectors. The consensus leans toward a belief that GOOG will remain a key player in both AI and digital advertising, with significant potential for future value creation. Regulatory scrutiny and market competition are acknowledged as risks, yet many maintain that GOOG's extensive user base and diversified business model provide it with a strong moat. Overall, analysts recommend holding the stock, with some advocating for patience and waiting for a potential pullback to maximize investment returns.

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Consensus
Buy
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Valuation
Fair Value
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AMZN,AMZN
TOP PICK

Core tech holding. Lagged Mag 7 a bit. Advertising business continues to grow, as does cloud. Generative AI Gemini is being applied to various tools. Generative AI is still in early days, has financial capacity to develop it. No dividend.

(Analysts’ price target is $165.93)
TOP PICK
Recommends the L shares

They haven't cut costs in the self-driving cars and other research projects, but at 22x forward PE. Apple wants their AI. They hold a rich database of consumer data. They will be a major player in AI, like helping you to plan a trip or find a restaurant. Digital ads cane still come back from the pandemic. This is a long-term hold.

(Analysts’ price target is $165.61)
WEAK BUY

Reports today of it in talks with Apple to license its Gemini AI for Apple's iPhones. That's positive. GOOG is a kind of dysfunctional stock. Own, don't trade Apple, but he can't say the same about Alphabet.

HOLD

Fantastic value. Trading above market multiple, yet growth is 4-5x GDP and 2-3x that of the average stock. Missteps every once in a while. Don't be too critical, they will work out. Extremely well positioned. In everybody's ecosystem. Likes it very much.

BUY ON WEAKNESS

He added shares, because this is facing maximum negativity, but ad revenues will pick up because it's an election year. They're one of the two winners in AI now (as well as MSFT) and selling a a discount to the market.

COMMENT

Is rebounding today as most tech stocks sink. Is it short covering or rotation out of semis? (Today is clear referendum on Tesla, which is down.)

TOP PICK

Antitrust concerns. Underperformed compared to some peers. Well managed, diverse revenue streams. Will have to reinvent Gemini, a catalyst for the next 6-12 months. Good entry point now. Buy low, hopefully sell high later on. No dividend.

(Analysts’ price target is $165.55)
PAST TOP PICK
(A Top Pick Apr 05/23, Up 27%)

Still likes the story. Leader in Search, good growth in YouTube. Largest player in advertising. AI hiccups will get solved. Key player in AI and advertising.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

There are always risks, but we still consider GOOG quite attractive. When it first came out with its AI solution last year it dropped sharply. But it spends a massive amount on research and we are fairly confident it will be able to protect its market share. 
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BUY

It's extremely cheap and everybody hates it.

BUY ON WEAKNESS

Overall is an excellent business. Good long term position. Difficult to determine outlook of business in short term. Recession could weigh on company (advertising correlated to strength of market). Generally speaking, business is very strong. Would recommend buying if and when share price falls. 

BUY ON WEAKNESS

Really likes. Makes most of $$ from advertising, but lots of other horses in the race. Always in his top 5 holdings. AI revolution costs a lot of money, and GOOG and top peers are the ones who have it. Fears that OpenAI will come up with a better Search "mousetrap" are countered by GOOG's long-standing dominance in that area. Market will still buy on dips.

DON'T BUY

Their cloud business has rebounded, but their ad business is a retail nightmare with soft numbers.

COMMENT

Their new AI is based on search, helping users search, but their AI will give users results instantly with far less of the user searching the internet. So, how will this impact Google's business model, which is based on searching?

HOLD

Happy with it. High-bar for last earnings report, so market reaction was tepid. Good, solid earnings. Trades 20-22x forward earnings, very inexpensive when earnings will grow in mid-high teens for as far as the eye can see. Solid, will keep capital safe when markets go sideways or south.

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