NASDAQ:GOOG

Alphabet Inc (GOOG)

355.03
-1.21 (0.34%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
1434 watching
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) has made significant strides in its cloud business, which is rapidly growing and contributing to overall revenue. Experts praise the advancements of Gemini, its AI model, for enhancing its search capabilities and increasing monetization across platforms like YouTube and its ad services. Despite concerns about regulatory scrutiny and valuation, analysts note that the overall business maintains a strong financial position with a low cost of capital and substantial cash flow. Many emphasize the potential for growth through AI and other technological advancements, asserting that the company can sustain its competitive edge in the evolving tech landscape. The sentiment surrounding GOOG is generally positive, with expectations of continued strong performance, although some analysts suggest waiting for a price pullback before increasing positions.

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Consensus
Buy
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Valuation
Fair Value
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AMZN,AMZN
WAIT

You have to own the Mag 7, especially if trading at a reasonable price. Top priority is AI spending and driving cost efficiencies. Q3 beat on top and bottom. Trying to maintain dominance in Search advertising. Sees 12% EPS growth from 2024-26.

But trading at a higher multiple of 19x 2026 earnings. PEG is high, but not obscene for a quality name. Way better than COST or HD. You could buy here and still make money, but he'd rather buy cheaper. Try to get it around 15-16x PE, ~$178. January will probably see a regression to the mean.

BUY

Some feel that this stock can only go down, but that's too simple. Yes, they will lose market share in search, but that overall market could expand 2-4x larger, which creates fantastic advertising opportunities. What they're doing with Gemini and Google and AI is exciting; it has legs.

TOP PICK

It's had a nice move the past week, but is catching up to the group. It remains the leading search engine. The regulatory overhang this year and gen AI's potential competition in search were headwinds. But it's holding in well. GOOG is adding AI in their search, so they're not standing still. The regulatory will remain an overhang though, but it will be a long process. GOOG announced a quantum computing chip while Waymo and YouTube are doing well. The cloud business is up 35% year over year. The sum of the parts could be worth more than what it's trading for.

(Analysts’ price target is $210.37)
BUY

Is up 40% this year. With a new FTC head, GOOG will likely not face charges of monopolization in search. Also, with GM shutting down its self-driving business, Waymo faces one less competitor.

COMMENT

The caller was selling his Oracle and wanted to buy Google or Amazon. He would choose Google as the most attractive on valuation, growth and consistency. Amazon is under some pressure with the anti-trust situation.

BUY
Threat from ad-free Perplexity?

He's not totally up to speed on Perplexity. Mainstay of GOOG's business is Search and advertising, rounded out by other things. Like's its incumbency advantage. It all comes down to user experience. Not necessarily a "winner takes all" market. 

Undemanding valuation. Thesis is strong and very investible. DOJ breakup likely to go nowhere.

BUY

Cheaper name in the Mag 7 group with good growth potential. Will benefit from AI. Despite litigation, he can get it for under 20x PE, and it has better growth and ancillary assets than, say, AAPL. We went through this same DOJ scrutiny 20 years ago with MSFT. In the end, it won't add up to too much. In the big scheme of things, any fine will be insignificant.

Own it, put it away, ignore all the noise. One of the great growth stocks, will continue to be. YouTube is reaping rewards from previous investment. Waymo has over 22M hours of self-driving compared to TSLA's zero. Hasn't even tried to monetize the Android system, which runs 60% of cell phones.

Don't trade out, despite the bad headlines.

WATCH

Wide trading range for a long time, now broken out. Nice uptrend since beginning of 2023. Looks as though it might be in a consolidation phase, which it's had before. As long as holds above $160, still in an uptrend; if it goes below, he'd start to get concerned. Support above $150 is another level to watch.

We have seen a shift in leadership, so some of the bigger names (like the Mag 7) have started to slow down. Keep an eye on that. Tariffs are an issue. But the USD is a bigger factor; if it continues to go up, that can negatively impact multinationals regardless of whether they actually make something or not.

COMMENT

One of his 4 (AMZN, META, GOOG, and MSFT) main holdings in the technology space.

TOP PICK

Trades at 20x PE (below where the S&P trades right now), about $70B in free cashflow this year. Core businesses continue to do well. YouTube is one of the fastest-growing parts of the business, ad revenue continues to do well. 

DOJ interest will take a long time to wind through the process. Might even be worth 50-60% more on a breakup. Waymo is the cash-cow-in-waiting. Yield is 0.5%.

(Analysts’ price target is $209.92)
PARTIAL BUY

DOJ talking of splitting out Chrome. One of his top 5 holdings. Not as volatile as some of the other Mag 7's. Makes $$ on the ads, not especially on the Search. And the advertisers love going to GOOG, not to competitors like Perplexity or Bluesky. Plus, has all kinds of other horses in the race such as cloud and Other Bets. Waymo will become very important with the Trump Bump, Musk, EVs, and autonomous driving.

12-month price target of $200.25, still room to go. Buy some here at $175, and some more around $170.

PAST TOP PICK
(A Top Pick Oct 30/23, Up 41%)

Has unveiled Gemini, which many think on par with ChatGPT. Lots of exciting technologies, some of which they're monetizing. Exceptional free cashflow from advertising. Still only 20x PE. Buy now, benefit long term.

PAST TOP PICK
(A Top Pick Nov 16/23, Up 30%)

Still loves it. Should be a beneficiary of new Trump administration, with fewer concerns about DOJ breaking it apart. Trades at 20x forward PE, 16% earnings growth rate, which means a 1.25x PEG ratio and that's fairly cheap in its  space. Q3 beat on top and bottom. Ad revenue and Search remain solid. Chart's on a clear uptrend.

TOP PICK

Among the megatechs, this is the most attractive in terms of earnings, value and consistency. Peers like MSFT trade at over 30x PE vs. GOOG's 19.5x, while GOOG grows around 11%. If the US breaks up GOOG, he would buy shares of these spin-offs, like YouTube or cloud.

(Analysts’ price target is $209.43)
BUY

Excellent business - continues to own. Very strong margins with dominant position in internet "search" business. Margins very high with advertising. New technology in A.I. will add further product offerings, and better search results. Expecting share price to continue to rise - currently priced very well. Earnings expected to rise. 

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