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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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star iconJun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has shown signs of transformation from a traditional phone manufacturer to a focused software company, particularly in automotive cybersecurity and various other software applications. Experts highlight the resurgence in its stock price following a solid quarter and ongoing growth in revenue and cash flow. Nevertheless, many analysts caution about its status as a 'fallen champion' and emphasize the need for sustained performance to justify their enthusiasm. While some view it as an interesting speculative opportunity within a growing market, others suggest it lacks dynamic growth and may not be the best place for investment when compared to other options. Overall, while there is optimism around its automotive technology and cybersecurity services, the stock has reached new highs, leading some analysts to suggest taking profits or waiting for a pullback before re-entering.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
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Similar
ORTX,OTEX
DON'T BUY

BlackBerry(BB.TO)

Nov 11, 2008
The vast majority of its business is business related rather than consumers. This will be a lousy Christmas season for everybody and anybody. In the long run their move to consumer products is a good strategy but in the near term that market is not going to be very resilient.
Photo of Norman LevineNorman LevineUnlock Rating
$54.92

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Nov 10, 2008
Coming out with smart phones and will be competing with Apple (AAPL-Q). Spending a lot of money to market the phone and get volume. Analysts did not like this so it got hit hard. From a technology standpoint they have a good market but have to formulate a plan to penetrate that market. Expect they will find a bottom around this price and going back up.
Photo of Brooke ThackrayBrooke ThackrayUnlock Rating
$55.69

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Nov 05, 2008
Earnings have come down quite dramatically over the last little while. Migrating to the consumer space gives them a lot more competition. Margins are going to be decreased. Thinks it is going to be very hard for companies like big banks etc. to buy their new products.
Photo of Paul Harris, CFAPaul Harris, CFA
No
Unlock Rating
$62.40

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Nov 05, 2008
Have expanded into the consumer area with a lot of new products that are aggressively competing with Apple (AAPL-Q) and Motorola (MOT-N). Consumer area is subject to the vagaries of consumer tastes and spending is slowing down. Think the new product will give them momentum. Good price.
Photo of Jim HuangJim Huang
Owned
Unlock Rating
$62.40

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Nov 04, 2008
Great company. Doesn't own because it does not pay dividends. Margins are going to get crushed. All of the manufacturers now are competing for the mind share of consumer electronics. Also sees PE coming down. The biggest problem is that there is no floor under a stock that has no yield.
Photo of Kevin O'LearyKevin O'Leary
No
Unlock Rating
$64.00

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Nov 04, 2008
Has been beaten up with everything else and is probably trading at a PEG ratio of about 0.2, which means it's PE ratio is about 11 on next year's earnings.
Photo of Chyanne FickesChyanne Fickes
Owned
Unlock Rating
$64.00

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Oct 31, 2008
Their product has worldwide acceptance. Client base is growing. Excellent product even in these trying times. No dividends and he is sticking to stocks that pay dividends.
Photo of David CockfieldDavid Cockfield
No
Unlock Rating
$61.02

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Oct 30, 2008
Apple (AAPL-Q) has a very competitive product and is starting to bite into some of their growth. As a result, Apple has been doing fairly well. Tremendous product. Apple requires 10 X the number of bytes for messaging, which is a detriment. Motorola (MOT-N) has now teamed up with Google (GOOG-Q) giving even more competition. Probably does not preserve to be as low as it is.
Photo of Robert FloydRobert FloydUnlock Rating
$57.85

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 28, 2008
(Market Call Minute.) Wishes it had stronger profit growth right now. ROE has clearly weakened. Good underlying fundamentals. Probably an excellent name for the next 18 months and next 5 years.
Photo of Peter GibsonPeter GibsonUnlock Rating
$61.00

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Oct 27, 2008
One of the premier Canadian growth companies. An opportunity to get it much cheaper. Right now it is sitting in the great position of the secular boom of smart phones. Smart phones are growing. Have a lot of new products coming out in the next few months. Trades at about 10X earnings.
Photo of Greg A. Taylor, CFA, BBAGreg A. Taylor, CFA, BBA
Owned
Unlock Rating
$54.39

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Oct 20, 2008
Starting to finally show some signs of bottoming. Between now and the middle of January it should get back to about $90.
Photo of Don VialouxDon VialouxUnlock Rating
$64.88

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Oct 20, 2008
Looks broken from a technical perspective. Have a lot of innovative products coming out. Have great vision. Likes the smart phone market they are in.
Photo of Duncan StewartDuncan Stewart
Owned
Unlock Rating
$64.88

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 15, 2008
Since he bought, there have been all kinds of rumors. Should they get bought while they own it that would be wonderful. You have to invest in them as an enterprise. Rim would be impacted by the liquidation of hedge funds. Catalysts in the near term in the form of new products. Stop at the lows it traded to a week ago ($55.28). They should participate in a rally.
Photo of David BurrowsDavid Burrows
Owned
Unlock Rating
$66.32

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 15, 2008
Looking at this one. Fears are that they are venturing into consumer market, where they have no savings. They are introducing a lot of products, which puts a drain on cash reserves. Not sure anyone will be aggressive on takeovers that require financing.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$66.32

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Oct 10, 2008
Sees support at $52. Good company. Believes in longer-term prospects.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIM
Owned
Unlock Rating
$64.00

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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