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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.63
-0.05 (0.39%)
as of Jul 22, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry has undergone a significant transformation from a smartphone manufacturer to a focused software company, particularly in the automotive and cybersecurity sectors. Several experts note its strong results and positive guidance, acknowledging the growth in its QNX operating system, which is embedded in a substantial number of vehicles worldwide. However, there is a sense of caution regarding the stock's valuation, with many analysts indicating that it is currently overvalued based on its price-to-earnings ratio. Additionally, while the technical performance of the stock has improved, indicating a positive trading perspective, experts express concerns about its volatility and the sustainability of its growth. Overall, analysts are divided, with some expressing interest and others urging caution due to high valuations and the need for consistent performance.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
review icon
Similar
OTEX
HOLD

BlackBerry(BB.TO)

Jan 29, 2009
(Market Call Minute.) Not screening well. Tough earnings in the last couple of quarters. Failed to live up to expectations in the recent past.
Photo of Ken McCordKen McCordUnlock Rating
$67.10

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Jan 28, 2009
Concerned longer-term about the entry into the consumer market. US consumers are constrained and there is a lot of competition. Much different than the enterprise market where they’ve been phenomenally successful. Would be inclined to take profits if you own and see how things proceed over the next few months. Looks expensive.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$68.83

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Jan 23, 2009
(A Top Pick Oct 25/07. Down 42.9%.) Would have been nice for them to get the Certicom (CIC-T) deal. Would have been a strategic advantage for them.From a valuation perspective, it is very cheap and continues to grow its earnings. Feels they are grabbing market share away from Apple (AAPL-Q) and Nokia (NOK-N). Trading at 13X earnings.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$65.02

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Jan 21, 2009
(Market Call Minute.) Nature of their business is moving more towards consumer electronics. Very risky.
Photo of Kevin O'LearyKevin O'LearyUnlock Rating
$66.75

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 15, 2009
In the $50's represented decent value. Still faces a fair amount of competition. A lot of new products are coming to bear on the marketplace, which will put a lot of pressure on the Blackberry. Very strong company that are continuing to look at advancements in the product.
Photo of Robert FloydRobert Floyd
No
Unlock Rating
$62.00

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jan 09, 2009
Offers a lot of potential, but there is a lot of concern that it had gotten too high. Double bottomed on his technical charts around the $42-$45 area. With a strong market, this could continue and could reach $75.
Photo of Ross HealyRoss HealyUnlock Rating
$56.84

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jan 09, 2009
Facing headwinds with the competition. There is also a lot more competition in the pricing of the different plans.
Photo of Beth Hamilton-KeenBeth Hamilton-Keen
No
Unlock Rating
$56.84

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Dec 30, 2008
(Market Call Minute.) Thinks they will fix their execution really quickly. Likes it at this price.
Photo of Duncan StewartDuncan Stewart
No
Unlock Rating
$47.40

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 22, 2008
Doesn't particularly like the story. Lots of competition on the smart-phone side and they will have difficulty with this. A lot of their business comes from the enterprise side with corporations giving their employees Blackberries. Fairly valued at this level.
Photo of Paul Harris, CFAPaul Harris, CFA
No
Unlock Rating
$50.03

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 17, 2008
(Market Call Minute.) Competition to smart phones is caught up and their enterprises base is basically going to slow down. Trying to get at Apple (AAPL-Q) and will probably not succeed.
Photo of Paul Gardner, CFAPaul Gardner, CFAUnlock Rating
$49.35

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Dec 17, 2008
Likes this company very much. It's on his Buy list when he decides to buy the market. One of the leaders in handheld devices.
Photo of Peter BriegerPeter Brieger
No
Unlock Rating
$49.35

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 11, 2008
Great Canadian success story but concerned in the near term. Just warned on earnings. Experiencing some margin pressure. Moving into the consumer focused market and up against a pretty formidable competitor. Good valuation.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$46.59

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 01, 2008
Despite the market rally last week, he would hold off on buying this. This company did not participate in any large degree. Expect estimates will continue to move lower. There are concerns around their Blackberry Storm and the way it performs.
Photo of David BurrowsDavid Burrows
No
Unlock Rating
$50.21

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Nov 27, 2008
(A Top Pick Oct 25/07. Down 52%.) With a high-growth company like this, expectations are very high and even a small change in earnings will affect stock price. Growing at 25% and trading at 10 X earnings. Excellent opportunity to Buy.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$53.98

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Nov 20, 2008
Trading at about 11 X net earnings. Still in a pre-eminent market position. Has all the relationships with carriers on a global basis. Whole line of new products coming out. Lots of growth ahead.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$53.99

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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