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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

11.35
-0.62 (5.18%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 18 opinions in the last 12 months.

BlackBerry (BB-T) is currently navigating a mixed landscape in the stock market, as reflected in recent reviews from experts. Many commend its transformation from a phone manufacturer to a software powerhouse focused on cybersecurity and automotive technologies, particularly its QNX operating system. However, concerns persist regarding its volatile nature and the sustainability of growth after years of negative returns on capital. While some analysts highlight promising recent performance and increased guidance, others caution against overvaluation and stress the need for more consistent growth. Despite its interesting technological offerings and potential for expansion within the automotive sector, the consensus remains cautious, urging a wait-and-see approach as the company's narrative evolves.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
review icon
Similar
OTEX
COMMENT

BlackBerry(BB.TO)

Feb 03, 2009
Research in motion (RIM-T) and Apple (AAPL-Q) in the long-term will be survivors. In the short-term, sales are de-accelerating. Puts and Calls are very juicy now. You might consider A) be Long Rim and sell Call options against it and B) if you are happy owning it where it is, pick a spot (5% or 10%) below where it is and sell somebody Puts.
Photo of Derek Webb, CFADerek Webb, CFA
No
Unlock Rating
$68.27

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
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TOP PICK

BlackBerry(BB.TO)

Feb 02, 2009
Incredibly cheap. They have positive momentum. Smart phones are starting to dominate the business and the 2 best positioned is this company and Apple (AAPL-Q). Have a lot of new products coming through.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$69.52

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jan 30, 2009
1) Technically has just broken above a reversal pattern and established an upward trend with a potential upside of about $98. 2) Fundamentally, Verizon have sold over 1 million Storms in the US in November, an amazing amount. 3) The negative is seasonality, which runs from October to mid-January.
Photo of Don VialouxDon VialouxUnlock Rating
$67.78

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jan 29, 2009
(Market Call Minute.) Not screening well. Tough earnings in the last couple of quarters. Failed to live up to expectations in the recent past.
Photo of Ken McCordKen McCordUnlock Rating
$67.10

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Jan 28, 2009
Concerned longer-term about the entry into the consumer market. US consumers are constrained and there is a lot of competition. Much different than the enterprise market where they’ve been phenomenally successful. Would be inclined to take profits if you own and see how things proceed over the next few months. Looks expensive.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$68.83

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Jan 23, 2009
(A Top Pick Oct 25/07. Down 42.9%.) Would have been nice for them to get the Certicom (CIC-T) deal. Would have been a strategic advantage for them.From a valuation perspective, it is very cheap and continues to grow its earnings. Feels they are grabbing market share away from Apple (AAPL-Q) and Nokia (NOK-N). Trading at 13X earnings.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$65.02

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Jan 21, 2009
(Market Call Minute.) Nature of their business is moving more towards consumer electronics. Very risky.
Photo of Kevin O'LearyKevin O'LearyUnlock Rating
$66.75

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 15, 2009
In the $50's represented decent value. Still faces a fair amount of competition. A lot of new products are coming to bear on the marketplace, which will put a lot of pressure on the Blackberry. Very strong company that are continuing to look at advancements in the product.
Photo of Robert FloydRobert Floyd
No
Unlock Rating
$62.00

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jan 09, 2009
Offers a lot of potential, but there is a lot of concern that it had gotten too high. Double bottomed on his technical charts around the $42-$45 area. With a strong market, this could continue and could reach $75.
Photo of Ross HealyRoss HealyUnlock Rating
$56.84

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jan 09, 2009
Facing headwinds with the competition. There is also a lot more competition in the pricing of the different plans.
Photo of Beth Hamilton-KeenBeth Hamilton-Keen
No
Unlock Rating
$56.84

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Dec 30, 2008
(Market Call Minute.) Thinks they will fix their execution really quickly. Likes it at this price.
Photo of Duncan StewartDuncan Stewart
No
Unlock Rating
$47.40

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 22, 2008
Doesn't particularly like the story. Lots of competition on the smart-phone side and they will have difficulty with this. A lot of their business comes from the enterprise side with corporations giving their employees Blackberries. Fairly valued at this level.
Photo of Paul Harris, CFAPaul Harris, CFA
No
Unlock Rating
$50.03

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 17, 2008
(Market Call Minute.) Competition to smart phones is caught up and their enterprises base is basically going to slow down. Trying to get at Apple (AAPL-Q) and will probably not succeed.
Photo of Paul Gardner, CFAPaul Gardner, CFAUnlock Rating
$49.35

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Dec 17, 2008
Likes this company very much. It's on his Buy list when he decides to buy the market. One of the leaders in handheld devices.
Photo of Peter BriegerPeter Brieger
No
Unlock Rating
$49.35

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 11, 2008
Great Canadian success story but concerned in the near term. Just warned on earnings. Experiencing some margin pressure. Moving into the consumer focused market and up against a pretty formidable competitor. Good valuation.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$46.59

Stock price when the opinion was issued

$11.35

As of Aug 28, 2026. Market Open.

electricalelectronic
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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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