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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.63
-0.05 (0.39%)
as of Jul 22, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry has undergone a significant transformation from a smartphone manufacturer to a focused software company, particularly in the automotive and cybersecurity sectors. Several experts note its strong results and positive guidance, acknowledging the growth in its QNX operating system, which is embedded in a substantial number of vehicles worldwide. However, there is a sense of caution regarding the stock's valuation, with many analysts indicating that it is currently overvalued based on its price-to-earnings ratio. Additionally, while the technical performance of the stock has improved, indicating a positive trading perspective, experts express concerns about its volatility and the sustainability of its growth. Overall, analysts are divided, with some expressing interest and others urging caution due to high valuations and the need for consistent performance.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
TOP PICK

BlackBerry(BB.TO)

Oct 20, 2008
Looks broken from a technical perspective. Have a lot of innovative products coming out. Have great vision. Likes the smart phone market they are in.
Photo of Duncan StewartDuncan Stewart
Owned
Unlock Rating
$64.88

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 15, 2008
Since he bought, there have been all kinds of rumors. Should they get bought while they own it that would be wonderful. You have to invest in them as an enterprise. Rim would be impacted by the liquidation of hedge funds. Catalysts in the near term in the form of new products. Stop at the lows it traded to a week ago ($55.28). They should participate in a rally.
Photo of David BurrowsDavid Burrows
Owned
Unlock Rating
$66.32

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 15, 2008
Looking at this one. Fears are that they are venturing into consumer market, where they have no savings. They are introducing a lot of products, which puts a drain on cash reserves. Not sure anyone will be aggressive on takeovers that require financing.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$66.32

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Oct 10, 2008
Sees support at $52. Good company. Believes in longer-term prospects.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIM
Owned
Unlock Rating
$64.00

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Oct 09, 2008
It’s going to go lower.
Photo of Ben StadelmannBen StadelmannUnlock Rating
$67.65

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 08, 2008
Some pretty good upside until $84. There is a gap between days during the drop. Look at volume – is it being quietly accumulated, look at insiders, maybe it could be acquired.
Photo of Hap (Robert) Sneddon FCSIHap (Robert) Sneddon FCSIUnlock Rating
$64.19

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 06, 2008
They may emerge as THE dominant retailer, or they may have taken on too much risk.
Photo of David BaskinDavid BaskinUnlock Rating
$66.00

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Oct 06, 2008
They may emerge as THE dominant retailer, or they may have taken on too much risk.
Photo of David BaskinDavid BaskinUnlock Rating
$66.00

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Oct 03, 2008
Stock has been devastated because of concerns over their ability to grow at the pace they have been, given the meltdown in the US financial sector and the fact that a lot of financial types are big users of their products. Hold – the damage has been done. It will continue to be tremendously volatile, but it is a classic growth story. They always get hit in these kind of markets but this is a company that has a technological edge that they are going to be able to maintain.
Photo of Bill MacLachlanBill MacLachlan
No
Unlock Rating
$66.03

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
RISKY

BlackBerry(BB.TO)

Sep 30, 2008
Very volatile stock, must take long-term view. Moving into consumer area with margins dropping, cause recent stock price drop.
Photo of Gordon Higgins, CA, MBAGordon Higgins, CA, MBAUnlock Rating
$71.71

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Sep 29, 2008
Inordinately hit by mild disappointment on earnings and some disappointment on margins. In another market, the stock would have been down $5, not $25. Down to a valuation we have never seen before. Margins are down because money was spent on the new growth. Very consumer oriented now. Watch out for things they have not told us about.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$65.97

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
N/A

BlackBerry(BB.TO)

Sep 29, 2008
They are getting caught up in the downdraft. Issues: They are dealing with the Enterprise – keep existing products; They are selling Consumer (discretionary) and margins reduce. Going to be a bad Gift season for their products.
Photo of Paul Harris, CFAPaul Harris, CFAUnlock Rating
$65.97

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Sep 18, 2008
Great story. Couple of challenges right now. AT&T is the main provider in the US and it doesn’t have any network capacity to bring on their new Bolt. Capacity is being jammed up by iPhones, which require 20 times the capacity of Blackberry. Would wait until this is fixed in October. Would also like to see it get back through its 50 day moving average of around $115.
Photo of Ken McCordKen McCord
No
Unlock Rating
$96.50

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Sep 16, 2008
(Market Call Minute.) Has come down an awful lot because it does not have a dividend to support it. Slowing economy is going can make it a little bit rougher for them. Could easily drop another 20%. Either a Sell or a Hold.
Photo of David DriscollDavid DriscollUnlock Rating
$107.63

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Sep 15, 2008
If markets keep taking a beating, this stock will take a beating in all likelihood. Solid balance sheet.
Photo of Benj GallanderBenj Gallander
No
Unlock Rating
$104.60

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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