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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.63
-0.05 (0.39%)
as of Jul 22, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry has undergone a significant transformation from a smartphone manufacturer to a focused software company, particularly in the automotive and cybersecurity sectors. Several experts note its strong results and positive guidance, acknowledging the growth in its QNX operating system, which is embedded in a substantial number of vehicles worldwide. However, there is a sense of caution regarding the stock's valuation, with many analysts indicating that it is currently overvalued based on its price-to-earnings ratio. Additionally, while the technical performance of the stock has improved, indicating a positive trading perspective, experts express concerns about its volatility and the sustainability of its growth. Overall, analysts are divided, with some expressing interest and others urging caution due to high valuations and the need for consistent performance.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
TOP PICK

BlackBerry(BB.TO)

Mar 16, 2009
Smart phone market is dominating wireless and there are 2 winners, this company and Apple (AAPL-Q). Thinks this will stay that way for a while. Trading at 12X forward earnings and growing at 30%. Lots of cash on the balance sheet. Incredibly cheap. (Easier to add Voice to a Data device than the reverse.)
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$49.79

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Mar 10, 2009
(Market Call Minute.) Finally trying to bottom. Seasonality is not there but the technicals are definitely there.
Photo of Don VialouxDon VialouxUnlock Rating
$50.30

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Mar 05, 2009
There is something on un-Canadian about creating a high-tech company that really works. They get to a certain point and he worries that they can’t get any further. Margins are under pressure because of competition.
Photo of Brendan CaldwellBrendan CaldwellUnlock Rating
$48.82

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Mar 04, 2009
(Market Call Minute.) Her bias is that they are going to have trouble succeeding in the consumer market, especially against competitors like Nokia (NOK-N) and Apple (AAPL-Q).
Photo of Laura WallaceLaura WallaceUnlock Rating
$51.75

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 25, 2009
High multiple name so if you think the market is going down 10%, this will lead that market down 10%. Fundamentally, it looks better than it has in a long time. Good quality name with growing prospects. More of a “market call” type of company.
Photo of Lyle SteinLyle Stein
No
Unlock Rating
$51.89

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 23, 2009
Profit warning for the coming quarter was essentially a warning they did so well in the consumer space on market share that margins are going to be down. Will probably be $0.02 short on an $.85 base. Now selling at a single-digit multiple and are doing quite well in the space.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$46.83

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Feb 17, 2009
Will be a lot of resistance going up. Chart shows it tried to get to the 1st level of about $87 but dropped back again. Needs to hold in the high $52 level. If it broke below this, he would Sell.
Photo of Hap (Robert) Sneddon FCSIHap (Robert) Sneddon FCSIUnlock Rating
$56.54

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 13, 2009
volatile stock. Although sales have increased, margins were disappointing. Very difficult space to be in. Doesn't feel the stock will go anywhere for a while.
Photo of Gavin GrahamGavin Graham
Owned
Unlock Rating
$60.05

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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TOP PICK

BlackBerry(BB.TO)

Feb 11, 2009
Overreaction on the news of 20% subscriber growth over what they anticipated but would report revenues, margins and earnings at the low end of their guidance range. Trading at 13X earnings.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$60.00

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 09, 2009
Cell phones and wireless technology are now the new necessity. For the first time, they are facing serious technological competition. Not just the iPhone but from other manufacturers as well.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$71.80

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Feb 06, 2009
Would avoid this one as there is too much technological risk.
Photo of Charles BobrinskoyCharles Bobrinskoy
No
Unlock Rating
$72.10

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Feb 04, 2009
(Market Call Minute.) Short term probably a Buy but as they move into consumer businesses, the nature of the business is changing.
Photo of Andrew Guy, CFAAndrew Guy, CFAUnlock Rating
$69.10

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 03, 2009
Research in motion (RIM-T) and Apple (AAPL-Q) in the long-term will be survivors. In the short-term, sales are de-accelerating. Puts and Calls are very juicy now. You might consider A) be Long Rim and sell Call options against it and B) if you are happy owning it where it is, pick a spot (5% or 10%) below where it is and sell somebody Puts.
Photo of Derek Webb, CFADerek Webb, CFA
No
Unlock Rating
$68.27

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 02, 2009
Incredibly cheap. They have positive momentum. Smart phones are starting to dominate the business and the 2 best positioned is this company and Apple (AAPL-Q). Have a lot of new products coming through.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$69.52

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jan 30, 2009
1) Technically has just broken above a reversal pattern and established an upward trend with a potential upside of about $98. 2) Fundamentally, Verizon have sold over 1 million Storms in the US in November, an amazing amount. 3) The negative is seasonality, which runs from October to mid-January.
Photo of Don VialouxDon VialouxUnlock Rating
$67.78

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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