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BlackBerry (BB.TO)
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TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) is evolving from its historical roots as a phone manufacturer to a software-centric company, focusing heavily on cybersecurity and automotive technology. Experts noted a significant increase in deployments and revenue growth, particularly in embedded auto software and car security solutions. While there are positive trends and a 15% year-over-year revenue growth, many analysts remain cautious, citing that the stock has seen a massive run-up and may be vulnerable to pullbacks. The consensus acknowledges the innovative technology but expresses concern over its speculative nature and modest growth expectations. Several reviewers mentioned that while the company has transformed itself, the shares have become somewhat volatile, raising questions about sustainable growth in the long term.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
review icon
Similar
OTEX
COMMENT

BlackBerry(BB.TO)

Feb 25, 2009
High multiple name so if you think the market is going down 10%, this will lead that market down 10%. Fundamentally, it looks better than it has in a long time. Good quality name with growing prospects. More of a “market call” type of company.
Photo of Lyle SteinLyle Stein
No
Unlock Rating
$51.89

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 23, 2009
Profit warning for the coming quarter was essentially a warning they did so well in the consumer space on market share that margins are going to be down. Will probably be $0.02 short on an $.85 base. Now selling at a single-digit multiple and are doing quite well in the space.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$46.83

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Feb 17, 2009
Will be a lot of resistance going up. Chart shows it tried to get to the 1st level of about $87 but dropped back again. Needs to hold in the high $52 level. If it broke below this, he would Sell.
Photo of Hap (Robert) Sneddon FCSIHap (Robert) Sneddon FCSIUnlock Rating
$56.54

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 13, 2009
volatile stock. Although sales have increased, margins were disappointing. Very difficult space to be in. Doesn't feel the stock will go anywhere for a while.
Photo of Gavin GrahamGavin Graham
Owned
Unlock Rating
$60.05

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 11, 2009
Overreaction on the news of 20% subscriber growth over what they anticipated but would report revenues, margins and earnings at the low end of their guidance range. Trading at 13X earnings.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$60.00

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 09, 2009
Cell phones and wireless technology are now the new necessity. For the first time, they are facing serious technological competition. Not just the iPhone but from other manufacturers as well.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$71.80

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Feb 06, 2009
Would avoid this one as there is too much technological risk.
Photo of Charles BobrinskoyCharles Bobrinskoy
No
Unlock Rating
$72.10

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Feb 04, 2009
(Market Call Minute.) Short term probably a Buy but as they move into consumer businesses, the nature of the business is changing.
Photo of Andrew Guy, CFAAndrew Guy, CFAUnlock Rating
$69.10

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 03, 2009
Research in motion (RIM-T) and Apple (AAPL-Q) in the long-term will be survivors. In the short-term, sales are de-accelerating. Puts and Calls are very juicy now. You might consider A) be Long Rim and sell Call options against it and B) if you are happy owning it where it is, pick a spot (5% or 10%) below where it is and sell somebody Puts.
Photo of Derek Webb, CFADerek Webb, CFA
No
Unlock Rating
$68.27

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 02, 2009
Incredibly cheap. They have positive momentum. Smart phones are starting to dominate the business and the 2 best positioned is this company and Apple (AAPL-Q). Have a lot of new products coming through.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$69.52

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jan 30, 2009
1) Technically has just broken above a reversal pattern and established an upward trend with a potential upside of about $98. 2) Fundamentally, Verizon have sold over 1 million Storms in the US in November, an amazing amount. 3) The negative is seasonality, which runs from October to mid-January.
Photo of Don VialouxDon VialouxUnlock Rating
$67.78

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jan 29, 2009
(Market Call Minute.) Not screening well. Tough earnings in the last couple of quarters. Failed to live up to expectations in the recent past.
Photo of Ken McCordKen McCordUnlock Rating
$67.10

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Jan 28, 2009
Concerned longer-term about the entry into the consumer market. US consumers are constrained and there is a lot of competition. Much different than the enterprise market where they’ve been phenomenally successful. Would be inclined to take profits if you own and see how things proceed over the next few months. Looks expensive.
Photo of Laura WallaceLaura Wallace
No
Unlock Rating
$68.83

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Jan 23, 2009
(A Top Pick Oct 25/07. Down 42.9%.) Would have been nice for them to get the Certicom (CIC-T) deal. Would have been a strategic advantage for them.From a valuation perspective, it is very cheap and continues to grow its earnings. Feels they are grabbing market share away from Apple (AAPL-Q) and Nokia (NOK-N). Trading at 13X earnings.
Photo of Steve CarlinSteve Carlin
Owned
Unlock Rating
$65.02

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Jan 21, 2009
(Market Call Minute.) Nature of their business is moving more towards consumer electronics. Very risky.
Photo of Kevin O'LearyKevin O'LearyUnlock Rating
$66.75

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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