TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from its origins as a phone maker to a player focused on software, particularly in the automotive and cybersecurity sectors. Analysts praise its recent revenue growth, especially in car security software, which is being embedded in a substantial number of vehicles globally. Despite a positive technical trading situation, some experts express caution, noting its status as a once-fallen champion with expectations that growth will stabilize. There is a sense that although the stock has shown impressive gains and optimistic projections, it remains volatile and should be approached with caution, with suggestions for either profit-taking or close monitoring for further developments. The company has solid products but is not seen as a dynamic growth opportunity by all experts.

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Consensus
Cautious
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Valuation
Overvalued
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OTEX
WATCH

We haven’t seen how effective they are going to be in actually achieving the results that the stock was expected to achieve. Stock has run up, probably because they have actually introduced the product. Was impressed with their new BB 10 but not sure it is enough to impress people who own other products to move. Has some really great features.

COMMENT

Stock is down 17% since BB10 was announced. A lot of people had high expectations for the device and clearly some people were disappointed that the US launch was delayed to March or April depending on the device. Appears to be a very good product but is it enough for existing users to upgrade or for iPhone users to switch? Analysts are still forecasting that the company is going to lose money.

BUY

Doesn’t think the difference between getting the phones out in February or March in the US is that big of an impact. Rolling it out in other global markets relatively quickly. Big question is, does it get the traction. You’ll have a refresh cycle and the first couple of quarters are going to look good no matter what. The BB10 business model is not as profitable because it is on the carriers rather than Blackberry’s own network so they lose all those fees. They have a lot of positives going for them. Too early to write this off.

COMMENT

Very Volatile. Today was a lot of sell on news. Looks like BB10 has a lot of the right features. Negatives were that you had all this and a super bowl commercial but you can’t buy a commercial there until March. It is just a huge gamble at this point.

COMMENT

Has been the best performing stock over the last 4 months but has had a huge move, all based on hopes for BB10. Company has done a good job of getting its balance sheets in order and getting its cash position in shape. Wouldn’t jump in at this point but if he owned it, would probably Hold for a bit longer. Very speculative.

WAIT

Thinks they dropped the ball and fumbled and the market punished them. The low in the last few months is probably as low as it gets. The band of price targets seems to be limited to the high teens. All the good news for the BB10 is priced in. Wait for the low teens to invest. He just sold some for clients north of $17

BUY

(Market Call Minute.) Feels they have a good chance of succeeding with their BB10. Has potential for lots of events.

WATCH

A risky stock and a risky area. You need intestinal fortitude to own this kind of stock. At the moment, things look pretty positive. Reports on their new BB10 have all been quite positive. Don’t put all of your eggs into this basket. If you are a risk taker and it is not going to dominate your portfolio, you could take a shot at it. Would wait until the new phone is out before deciding.

DON'T BUY

Market is very, very cynical. Consumers are constantly changing their minds every 3 years and always want the latest and greatest. A tough, tough market so this is one he does not participate in. He’d rather play the group that actually provides products and services into those markets. Thinks this is a gambling stock.

WAIT

January 31 before the new phone BB10 comes out. We need to know that there is a phone and it will actually be issued. Secondly we don’t know how the phone is going to go over but he suspects that there will be huge latent demand from Blackberry enterprise users. Stock has moved very close to his target of $18 but now he wants to sit back and wait and see.

DON'T BUY

Would not be in it right now. Looking for disappointment in the stock price with upcoming news. Questions if people will switch back now that they switched away.

PARTIAL BUY

There is value through the company in its patents and much of it depends on how the next Blackberry product turns out in the next month or so. Doesn’t own this because growth is unknown and he doesn’t know where it is going to go. For a small part of your portfolio, if you want to speculate on how well BB10 is going to be received, that could make sense.

BUY ON WEAKNESS

Thinks this play is pretty much over. Sold his holdings at around $13. Wait for another pull back. If it got to $10, he would have a serious look.

PAST TOP PICK

(A Top Pick Jan 10/12. Down 28.03%.) Averaged down at $8.50 and $11.50. Feels the short-term story is intact and he likes it. He just doesn’t know what is going to happen with it beyond the Blackberry 10.

DON'T BUY

(Market Call Minute.) Just too big of a crapshoot. Terrific company that got clobbered by distracted management and its big competitor, Apple (AAPL-Q).

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