TSE:BB

BlackBerry (BB.TO)

12.68
+0.28 (2.26%)
as of Jul 21, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJul 21, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry, now primarily a software company, particularly in the automotive sector with its QNX operating system, is experiencing a significant transformation. While the stock has seen impressive upward momentum recently, especially with a strong quarterly performance and increased guidance, several experts express caution regarding its high valuation compared to its growth prospects. The stock has transitioned from its legacy business, but it is still viewed with skepticism due to its competitive landscape and mixed feelings about its economic moat. Several analysts highlight the stock's volatility and its status as a 'fallen champion,' needing to deliver consistent results for sustained investor confidence. The general sentiment oscillates between being cautiously optimistic about its current trajectory and wary of potential overvaluation.

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Consensus
Cautious
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Overvalued
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OTEX
WATCH

Speculative Buy before the earnings at the end of the month? From all accounts, it seems that the market is discounting that they are going to miss. Q 10 shipments are not where they are supposed to be in the US in particular. Currently we are below the 50 day moving average but the long-term average was coming down and just starting to move up. He could see this push down to around $12. After the 28th, there could be a pretty good buying opportunity.

COMMENT

Their Z10 appears to have some legs. The new management has done a good job. Maybe in the end, somebody will want this company for its software and maybe it ends up being a story where the patents are worth a great deal. Doesn’t know enough about this.

DON'T BUY

Uncertainty level is far too high. You have to be prepared to trade it fairly actively. Thinks they will never return to the old form of relevance.

BUY ON WEAKNESS

The verdict is out on how well the take-up is on the new product. He is considering going to a Samsung for his next unit. But he thinks BB will be a player, one of the top 10 in the sector. Let’s see if they can turn things around. Smart phones are not going to go away. Buy in low teens and sell at upper teens or 20’s.

WATCH

Rounded bottom, cup and handle. It is a very nice formation. You need a breakout out of the handle to complete the formation. If it breaks $14 for more than 3 days it will be bullish.

SELL

The Android system and Apple have really overwhelmed them. Jury is still out. Their new launches are really, really important and if they’re not successful, the company is probably going to be bleeding cash.

COMMENT

Feels they made a structural mistake by getting into the consumer market and moving away from its core, the business and enterprise markets. Once it did that, it really opened itself up to direct competition from Apple (AAPL-Q). Good company but it has to reintroduce itself and he is not sure it is going to make it. If you are looking for a trade, it does have a cyclical bounce pattern which you could trade.

COMMENT

Doesn’t have a clue whether this stock will be $27 or $7.00 twelve months from now. It is so tough to call, that it is not the kind of the stock he would look at. If you are buying this, you really have to look into new Blackberry 10 platform getting traction in its core enterprise market.

DON'T BUY

Easy money was made if you had bought the stock at the $6 area. Thinks it will be real tough to make money on this stock. If you want to play that game, you may be better off buying this as well as Apple (AAPL-Q).

COMMENT

Just reported and beat most analysts’ expectations on the quarter but lost 3 million subscribers. Product is good. Will be coming out with a keyboard in the next little while so they’ve got the product and a good operating system. Now have to spend time consolidating their enterprise business. If they can do that, this company is worth a lot more. Have a lot of competition. Although he doesn’t own, he would look at it at these levels.

COMMENT

Thinks there is value here but he continues to sit on the sidelines. This is a “make or break” year for them in terms of its long-term evolution. If the rollout of the Z10 and the Q10 comes in with accelerating sales and growth, and they can make this into one of the sustainable platforms in the mobile world, it would be a good buy but there are a lot of risks. A lot of competition. This is one you could play an option strategy using volatility.

DON'T BUY

Would probably look at this one, not so much as a price point, but as time. If it were trading at $12-$13 in 3 or 4 months, after we have seen market reaction and assuming the reaction to Z10 andQ10 was favourable, then he might have a more serious look at it. Speculative play.

DON'T BUY

Not going to make any money this year and doesn’t know if they will make any next year. Even if they make $3-$4 a share he doesn’t think it will trade much better than 8X earnings. Has a wonderful product but are not competitive on a cost basis against some of their competitors. A one-product company and becoming less and less relevant for US investors to own. (Shorting this a little bit.)

COMMENT

Should they license out their next-gen(?) operating system really fast or just take their time in what they are doing? Doesn’t know when they are going to do that. Has had a beautiful run.

DON'T BUY

He is not sure how to analyze them in their current situation. BB10 has been getting relatively good reviews and they continue to gain foreign market share. There is the threat of new competing products as well as cheaper, new Chinese products. Doesn’t know if they will get back to their former glory. It is a speculation, rather than an investment.

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