TSE:BB

BlackBerry (BB.TO)

12.68
+0.28 (2.26%)
as of Jul 21, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJul 21, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry, now primarily a software company, particularly in the automotive sector with its QNX operating system, is experiencing a significant transformation. While the stock has seen impressive upward momentum recently, especially with a strong quarterly performance and increased guidance, several experts express caution regarding its high valuation compared to its growth prospects. The stock has transitioned from its legacy business, but it is still viewed with skepticism due to its competitive landscape and mixed feelings about its economic moat. Several analysts highlight the stock's volatility and its status as a 'fallen champion,' needing to deliver consistent results for sustained investor confidence. The general sentiment oscillates between being cautiously optimistic about its current trajectory and wary of potential overvaluation.

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Consensus
Cautious
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Overvalued
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OTEX
BUY

Has been adding to his holdings. Playing field is clear and there is a dearth of new appliances and this one now comes to the front line. All the analysts who see the actual BlackBerry 10 are saying this is a very interesting machine. Still thinks it is going to make some headway. Still the leader in emerging countries.

WATCH

The market is a collection of a whole bunch of information. What do you believe the outlook is for BB10? Will it regain market share and lead the pack. It could be an acquisition story as someone does so for their BB10. He wants to see stabilization of their market presence before he would buy.

DON'T BUY

A one trick pony. Prefers Apple or Samsung. Until earnings rebound and they pay a dividend he would not be interested.

DON'T BUY

The problem with RIM is that it is an execution story and she doesn’t see this working out to their favour. She doesn’t know how good the Blackberry 10 will be. They have pockets of strength but she doesn’t see it as an investment.

SELL

It is in the early stage of a flag configuration. It is consolidating the rally of the last couple of days. If you break below Friday’s low you break the structure. If you are a trader take half the money off the table and if it falls you can buy it back. If it gets back below $11.21 it could break down. Stop it under $11.

TOP PICK

First good news all year. It went above the EBV -3 level which tells you there is finally a connection between the balance sheet and the market, even though he has a 76% downside on his model price. 3 or 4 analysts are now adjusting their earnings estimates. They are always late in this company at a transition point. The company will wait around at this level this year until earnings are done with in Mid-December. This is the first positive about this one this year.

DON'T BUY

Wouldn’t own this right now. To really be comfortable with the stock you have to have some feel to where the technological cycle is. Not that many people do.

BUY ON WEAKNESS

If can go up to $15 or $20. If BB10 is as good as people say it is then it could go up. Have to make sure AAPL does not get a stranglehold on enterprise market. Was correct to come out Jan/Feb rather than now and have it not work in some way.

SELL

(Market Call Minute) There is too much legacy issue. It is a declining story.

WAIT

Demo today on BNN was very cool. This is their last chance, of course. A lot of analysts are giving it good ratings. He would rather wait until it gets to $12 to buy it when BB10 is released. Prefers AAPL otherwise.

RISKY

(Market Call Minute) If there is going to be a time to buy it will be into the launch into BB10, but he questions if it will be successful.

RISKY

Still has it on his screen. Best case is that BB10 is successful. There is the value of the subscribers out there and the patents. Thinks tax loss selling is going on now. But most shareholders are willing to hold it.

RISKY

About 50% of users he asks say they won’t go with another RIM phone. Others prefer the keyboard and will stay with it. Thinks Samsung will win if RIM comes out with a screened only unit. No evidence that the major low is in.

WAIT

(Market Call Minute) Would rather buy at $11 than here and see what happens. Waiting for BB11 to come out.

COMMENT

Doing some testing now on their BB 10 operating system with some carriers. He would consider this as a bet rather than an investment so he is not touching this. It might be a reasonable short-term bet on their new operating system.

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