TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from its origins as a phone maker to a player focused on software, particularly in the automotive and cybersecurity sectors. Analysts praise its recent revenue growth, especially in car security software, which is being embedded in a substantial number of vehicles globally. Despite a positive technical trading situation, some experts express caution, noting its status as a once-fallen champion with expectations that growth will stabilize. There is a sense that although the stock has shown impressive gains and optimistic projections, it remains volatile and should be approached with caution, with suggestions for either profit-taking or close monitoring for further developments. The company has solid products but is not seen as a dynamic growth opportunity by all experts.

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Consensus
Cautious
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Valuation
Overvalued
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OTEX
SELL

It is in the early stage of a flag configuration. It is consolidating the rally of the last couple of days. If you break below Friday’s low you break the structure. If you are a trader take half the money off the table and if it falls you can buy it back. If it gets back below $11.21 it could break down. Stop it under $11.

TOP PICK

First good news all year. It went above the EBV -3 level which tells you there is finally a connection between the balance sheet and the market, even though he has a 76% downside on his model price. 3 or 4 analysts are now adjusting their earnings estimates. They are always late in this company at a transition point. The company will wait around at this level this year until earnings are done with in Mid-December. This is the first positive about this one this year.

DON'T BUY

Wouldn’t own this right now. To really be comfortable with the stock you have to have some feel to where the technological cycle is. Not that many people do.

BUY ON WEAKNESS

If can go up to $15 or $20. If BB10 is as good as people say it is then it could go up. Have to make sure AAPL does not get a stranglehold on enterprise market. Was correct to come out Jan/Feb rather than now and have it not work in some way.

SELL

(Market Call Minute) There is too much legacy issue. It is a declining story.

WAIT

Demo today on BNN was very cool. This is their last chance, of course. A lot of analysts are giving it good ratings. He would rather wait until it gets to $12 to buy it when BB10 is released. Prefers AAPL otherwise.

RISKY

(Market Call Minute) If there is going to be a time to buy it will be into the launch into BB10, but he questions if it will be successful.

RISKY

Still has it on his screen. Best case is that BB10 is successful. There is the value of the subscribers out there and the patents. Thinks tax loss selling is going on now. But most shareholders are willing to hold it.

RISKY

About 50% of users he asks say they won’t go with another RIM phone. Others prefer the keyboard and will stay with it. Thinks Samsung will win if RIM comes out with a screened only unit. No evidence that the major low is in.

WAIT

(Market Call Minute) Would rather buy at $11 than here and see what happens. Waiting for BB11 to come out.

COMMENT

Doing some testing now on their BB 10 operating system with some carriers. He would consider this as a bet rather than an investment so he is not touching this. It might be a reasonable short-term bet on their new operating system.

BUY

Test they are doing is in the labs of all the carriers (60-90 days). It is positive in that it is getting closer and closer. The last quarter impressed him because of increased subscribers and cash. The refresh cycle will surprise people to the upside. Stock price is reflecting ultimately going out of business. In the end the release date does not matter. In the end is it a device that will bring back the customers. What you get with BB10 is multitasking.

HOLD

Last year was a huge down year for them. They were strong yesterday and today which was probably because they announced they were now testing the new Blackberry 10. In his estimate, this is probably the last chance for the company to turn around on an operational basis. If Blackberry 10 does not have a good reception come the 1st quarter next year, the company will have no choice but to be sold. (He owns a little bit.)

DON'T BUY

New operating system is due out in the 1st quarter. They have a lot of problems and he feels they are in a death spiral. Not sure he would put any money to work here.

COMMENT

This one is too hard to tell. There is certainly an upside story if they get their act together. However, they have bled a huge amount of cash out of their balance sheet with 2 bad quarters of huge losses. The bigger problem is that a lot of corporations were solely BlackBerry and now have gone multi-product.

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