NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

272.26
-0.39 (0.14%)
as of Aug 6, 2026, 8:00:00 pm Market Open.
1601 watching
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Investor Insights
star iconAug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

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Consensus
Buy
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Valuation
Fair Value
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MSFT
BUY

They've reversed course and are now adding AI capacity. They could apply AI to the retail business like enhancing ads on Amazon.com. They will earn good returns. He's confident about Amazon.

TOP PICK

Great at current levels, relatively cheap at 25x PE. Overhang of hyperscaler "disease" of spending too much money with no ROIC (yet). Sees light at end of tunnel. AWS grew 24-25% last quarter. Ad revenues growing 22%. Retail/logistics reorganized along regional lines, which should improve margins. Revenue and EPS growing double digits. 

More attractive than WMT. No dividend.

(Analysts’ price target is $282.87)
BUY

At a $200 billion capex, what is their ROI? Free cash flow is declining, but AWS is re-accelerating with a 24% return (21% expected). They overhired during the pandemic and just cut 16,000 jobs. AI is driving 22% of AWS's growth. Time will tell how these numbers play out, but are facing the right way.

BUY

They will have a good quarter eventually and will excite the market. They are so dominant. The job cuts will benefit numbers, and their PE is coming down.

SELL

Is not selling here, but is looking for an exit, because it underperformed all of 2025. Their cloud business could benefit from AI, but will need to keep spending on it which keeps pushing the ROI further into the future. He doesn't buy companies in a major capex cycle.

BUY
Slightly in the red.

Loves it long term. Core holding. One of the best names among the hyperscalers. If your view is that AI will disrupt every single business out there, you need the type of ecosystem support that you get from AWS. Encompasses more than 50% of online retail sales.

DON'T BUY

To start 2026, they projected positive free cash flow, but already they expected negative free cash flow. We need to re-rate this name.

WEAK BUY
Hyperscalers.

Owns GOOG and AMZN, but not MSFT. All are spending at least $100B this year. It's going to be a show-me story. Investors really want to see if spending will result in future earnings. He thinks it will, but there's a bit of fogginess around that. 

Plus, markets are shifting away from mega-cap tech, putting pressure on some of these names. If your time horizon is 5 years, not 1, you should do well with most of these hyperscaler names.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Feb 05/26, Down 10.6%)Stockchase Research Editor: Michael O'Reilly

Our PAST TOP PICK with AMZN has triggered its stop at $200.  To remain disciplined, we recommend covering the position at this time.  When combined with previous guidance, this will result in a net investment loss of 11%.  

DON'T BUY

AWS cloud services business is phenomenal. But most people focus on its online businesses, which is significantly less profitable. Likes AWS, but likes the other businesses less. While he has no problems with it, there are better opportunities elsewhere.

BUY

He's buying it here. Investors are wondering if returns will be good enough to justify all the spending. But it doesn't have a choice if it wants to meet customer demand in AWS and not lose market share over time. 

There's a lot to this business, and huge growth continues across its many divisions. Brilliantly managed. Continues to deliver double-digit growth.

HOLD

It reported this week. He believes management can deliver, but you need faith to own this. It will spend a lot more on AI than the street expected. Shocking. This overshadowed positives like strong growth in AWS. However operating guidance for this quarter came in much worse than expected. He can't recommend this now. Shares are -12% this week. Their investments will pay off eventually.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK
Stockchase Research Editor: Michael O'Reilly

Heading into earnings release, we reiterate AMZN as a TOP PICK.  German regulators ruled against the company setting price caps for third-party sellers -- resulting in relatively minor penalties -- presenting a good entry level.  We like that previously reported quarterly cash reserves were once again growing as debt was retired.  We recommend trailing up the stop (from $180) to $200, looking to achieve $289 -- 28% upside potential.  Yield 0%

(Analysts’ price target is $298.32)
TOP PICK

Moved sideways for last 6-8 months, but then a pretty clean breakout from that over the last 2 weeks. Seeing weakness, which is a retest -- a bounce off the retest level is usually a precursor to the stock performing exceptionally well. 

Continues to be ingrained in day-to-day life. Will be part of AI buildout and a major benefactor of that technology. No dividend.

(Analysts’ price target is $299.79)
BUY
Buy before or after earnings?

That's not how he plays the game. Many times it's reported and has either gone up 10-20% or gone down 10-20%. It's all about whether it meets expectations and what's said on the conference call. 

One of the best businesses in the world. Continues to add value. Launching more in groceries this year. Attractively priced for new investors.

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