Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

241.76

+4.26 (1.79%)

as of Jun 18, 2026, 3:07:22 pm Market Open.

1599 watching

Investor Insights

Jun 18, 2026, 12:00 am

This summary was created by AI, based on 80 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) remains a subject of mixed expert opinions, reflecting its complex standing in the e-commerce and cloud computing sectors. Many experts highlight the company's significant investments in AI and AWS, demonstrating remarkable growth, particularly in earnings and revenue, driven by its cloud services division. Although Amazon's traditional retail segment shows strong performance, concerns over high capital expenditure and pressures to improve ROI linger. Analysts often mention a potential future for Amazon aided by its deep integration into AI, improved logistics, and strong market position, yet caution investors about current challenges, including lagging stock performance compared to peers and a need for sustained innovation. Overall, the potential for growth remains high, with a shared belief in its capacity to adapt and thrive in a changing market landscape.

Consensus

Buy

Valuation

Fair Value

Similar

GOOGL

TOP PICK

Good times will get even better over the next decade. #1 in web services, and this is profitable. Entering digital advertising, which has higher margins. Earnings will grow faster than revenues for the next 5 years. Not that expensive. Only real competitors are WMT and MSFT. No dividend. (Analysts’ price target is $4259.33)

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BUY

It has been a beneficiary of the pandemic. If you look at next year's expected earnings, it will be trading at the most attractive valuation based on PE, as long as it sustains its current 20% growth. It will take a breather and then will continue up. It is looking bullish.

BUY

AMZN vs. GOOG Price target for GOOG of $2700, so a lift of about 17% from today. Whereas AMZN gives you a 25% lift from today to its price target of $4200. He'd recommend that you split your investment of new money 50/50 between the two. GOOG is a core holding, and the only time he trims is when the position gets beyond 5%.

BUY

It reports Tuesday. Amazon has to deliver huge cloud numbers and he believes they will. Amazon has been treading water for months because investors are worried about YOY comps when consumers were stuck at home. Amazon spent a lot of money to protect workers from Covid, but he thinks the stock still works.

PAST TOP PICK

(A Top Pick May 14/20, Up 41%) Had a natural advantage through the pandemic. Sometimes the most obvious investment is the best one. Earnings will report in next couple of weeks.

BUY

It's picked up and retained new customers during the pandemic. Also, Friday its unionization drive in Alabama failed.

COMMENT

Not cheap, but it's down for the year. Looking at a post-pandemic America, he presumes Amazon to keep many of the customers they picked up during the pandemic. They spent $4 billion to protect their workers.

COMMENT

He's watching the unionization drive workers in their Alabama warehouse. Workers are voting right now. Maybe that's why the stock didn't rally today.

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COMMENT

Last mile delivery is on everyone's mind and a key component for the consumer. Walmart's in the hunt to do that. In that arena, if he had to choose between AMZN and WMT, he'd choose AMZN. It's coming from a position of power, whereas WMT is old school, bricks and mortar mentality.

PAST TOP PICK

(A Top Pick Feb 12/20, Up 43%) Great secular growth. Dominant. Stock has gone through a period of digestion over the last 6 months. He'd be shocked if it didn't accelerate coming out the recovery. Biggest risk is an antitrust issue. Little downside risk here. He'd have no trouble owning it here.

BUY

Great company. Hasn't done much for a while. People who used it heavily during the pandemic are not going away. An e-commerce and a logistics business. AWS is still growing. Advertising is really taking off.

TOP PICK

They continue to drive e-commerce delivery. Their cloud business is growing even faster. Both are highly profitable and growing. Cash flow will rise in the next two years. The target price is $1,000 higher than the current shares. (Analysts’ price target is $4051.63)

BUY

Fractional shares to buy instead of playing the short squeeze of GameStop, AMC, etc. Neither a reopening or lockdown stock. AMZN is being dumped in the current rotation as Wall Street considers this a lockdown stock. They're wrong. He predicts a fabulous year for Amazon. The pandemic has permanently changed consumer behaviour. Costs will fall because they won't spend on Covid precautions anymore, post-Covid.

BUY

With Bezos stepping down as CEO, it's a buying opportunity, just like Tim Cook taking over Apple years ago when investors were also scared with the transition.

PAST TOP PICK

(A Top Pick Jan 10/20, Up 70%) Would wait for a pullback to put fresh money into it. Trading at 50x with a growth rate of 36%. Price to growth, it is not horrible given its dominance. A global utility to our way of life. A necessary.

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