Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Amazon.com, Inc. (AMZN)

250.38

-11.99 (4.57%)

as of Oct 22, 2026, 8:00:00 pm Market Closed.

1605 watching

BUY

Number one in the cloud and in online retail, boasting the fastest shipping times. Are they a monopoly? He honestly doesn't care. Wake him up when someone else does it better.

TOP PICK

The stock was 80% in 2020. This year, it hasn't done anything because everyone is worried about shipping, fulfillment and other costs. Amazon is investing for the future. It is not worried about temporary costs. The sales will rise so quickly that the operating leverage will kick in. The real money is also made in cloud computing that is still growing. (Analysts’ price target is $4143.57)

BUY

TAN: Tesla, Amazon & Netflix They all just reported, rallied and are some of the most successful stocks of all time. A bookseller that borrowed billions to be the global retailer, but their AWS business (cloud) is superb. Moderna used their cloud to crack the code of Covid to produce their vaccine, doing this in a few months rather than a few months.

PAST TOP PICK

(A Top Pick Jun 10/21, Down 1%) You can buy it here. People are worried about supply chains and anti-trust, which is not a concern. Continues to innovate and grow. Huge player in AI. Large, embedded infrastructure. Huge free cashflow generator and invests that in the future. Outstanding value right now.

BUY

Can buy now. A fairly recent entry to his portfolio. Always a mystery from a financial standpoint. Becoming more traditional in their accounting and how they allocate capital. New CEO that is investing heavily in distributions and fulfillment centres. More same day delivery is coming. Cloud business is the best in the world too. Getting involved with content and bought MGM now. A company that is growing quickly.

TOP PICK

Leading online retail giant and cloud company. Cloud services division is not being recognized by investors. High-margin ad business continues to scale quickly and should not be ignored. Prime memberships doubled worldwide since 2018. Revenue forecast is 22-25% annualized for the next several years. Not a lot of competition. No dividend. (Analysts’ price target is $4168.63)

PAST TOP PICK

(A Top Pick Dec 01/20, Up 5%) He would buy it again. It is continuing to grow and get more profitable. It is the largest provider of cloud computing and their prime membership base is continuing to grow. He loves it. It is a great long term hold. It could be $1000 higher in another 12 to 18 months.

HOLD

Such a behemoth. It's been consolidating, as has all internet retail. Will grow into its share price. Short-term, this is dead money. Before he added more, he'd want to see it catch more of a bid. Instead, look at underowned areas of the market. Lots of opportunities outside tech. See his Top Picks today.

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TOP PICK

Their recent results showed slightly slower growth and investors sold off. The company is increasing one-day delivery areas. Subscription, cloud and advertising businesses are strong. These will drive long term performance. Social media mentions at 79% over the last 24 hours.

TOP PICK

Recent results announced slightly slower growth and investors lost their minds. They're investing a lot into their 3P logistics network so they can cover 18% of the US population (instead of 9%) for one-day delivery. Their subscription, cloud and advertising businesses are strong and will drive their long-term performance. Investors who are backing away are short-sighted. Shares are down 12% from that report, so it's great buying opportunity. (Analysts’ price target is $244.46)

TOP PICK

He is hoping it will play out just as GOOG-Q did. It will trade within a range for a while and then brake out. Every day that it does not go up is more value embedded into the share price. The retail business is fully dominant. By 2025 they will be the biggest retailer in the US. They are so reliable and were even through the pandemic. (Analysts’ price target is $4153.29)

BUY ON WEAKNESS

Somewhat attractive from a trading perspective at these levels. Long-term, makes a lot of sense. But will it have the same growth as in 2020? Entry point makes sense near the 200-day moving average.

BUY

They report Thursday. He expects big numbers in their high-margin ad business as well as retail and cloud businesses.

BUY

Based on technical analysis by Carolyn Baroden studying short-term pullbacks and quick recoveries, Amazon should hit bottom this week. Meanwhile, shares are holding above its key floor of support at $3,490. As long as Amazon doesn't plunge below this floor, Amazon should hit next resistance at $3,847.

TOP PICK

Traded sideways for about a year. Broke out, and he bought at $3500. Spends about 25B a year on capital projects, a winning formula. Still expensive, but it grows at 30% annually, and can grow into its valuation. No dividend. (Analysts’ price target is $4256.54)

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Amazon.com, Inc. (AMZN)