Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

245.34

-1.70 (0.69%)

as of Jul 10, 2026, 8:00:00 pm Market Open.

1599 watching

Investor Insights

Jul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

Consensus

Hold

Valuation

Fair Value

Similar

Goog, GOOG

STRONG BUY

A great company and great chart. It's more than a Covid winner. Great fundamentals, despite a tepid response from Wall Street. AMZN is taking on a lot of retail market share. The online buying habit won't go away, because it's so easy. Prime is a super bargain including free shipping. And now they're buying MGM Studios. Their cloud business remains top dog with strong growth; it's a powerful, long-term theme. Meanwhile, travel ads are coming back and online ads are and will be on fire, bigger than Snap, Twitter and Pinterest's ad divisions combined. The ads division grew 77% YOY. He expects Prime Day on June 21-22 to be huge. Also, seasonality shows that Amazon takes off in June. Since early May, institutional buying has picked up, which is very bullish.

BUY

Languished for a while. Every day it doesn't move, the cheaper it gets. Good buy at current levels. One of the better value propositions among the FANGs. Building on e-commerce, a tide that will lift all boats but not displace AMZN. Cloud is chugging along, and the ad business is growing quickly.

BUY

Some say it's been dead money since last summer, but it is now growing into its valuation. Also, Amazon is the most diversified megacap stock out there. The MGM acquisition is exciting; it supports Prime Video and Prime which is why we're addicted to Amazon. Their AWS business is growing at 31%, still high even if it has slowed down. So, this is why investors are paying a higher multiple on this stock.

COMMENT

Don't take the FAANG stocks for granted. Amazon bought MGM Studios for $8.45 billion which is a headscratcher. True, this deal could raise Amazon's entertainment profile, but MGM doesn't make great productions these days. But this amount isn't much for Amazon, and maybe they know something he doesn't. They certainly need to boost their sports presence.

PARTIAL BUY

A great company and well-managed. Tough to do valuation analysis though, so where are they headed? In the past, they don't divulge their plans much, though this is improving a little. That said, it's a great company.

BUY ON WEAKNESS

One of the best tech companies to buy. Trades at 35x 2023 but has 75% EPS growth. PEG is close to 1. If you are buying any tech stocks, it's the stock to buy. It will probably go higher in the next couple years.

TOP PICK

Good times will get even better over the next decade. #1 in web services, and this is profitable. Entering digital advertising, which has higher margins. Earnings will grow faster than revenues for the next 5 years. Not that expensive. Only real competitors are WMT and MSFT. No dividend. (Analysts’ price target is $4259.33)

BUY

It has been a beneficiary of the pandemic. If you look at next year's expected earnings, it will be trading at the most attractive valuation based on PE, as long as it sustains its current 20% growth. It will take a breather and then will continue up. It is looking bullish.

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BUY

AMZN vs. GOOG Price target for GOOG of $2700, so a lift of about 17% from today. Whereas AMZN gives you a 25% lift from today to its price target of $4200. He'd recommend that you split your investment of new money 50/50 between the two. GOOG is a core holding, and the only time he trims is when the position gets beyond 5%.

BUY

It reports Tuesday. Amazon has to deliver huge cloud numbers and he believes they will. Amazon has been treading water for months because investors are worried about YOY comps when consumers were stuck at home. Amazon spent a lot of money to protect workers from Covid, but he thinks the stock still works.

PAST TOP PICK

(A Top Pick May 14/20, Up 41%) Had a natural advantage through the pandemic. Sometimes the most obvious investment is the best one. Earnings will report in next couple of weeks.

BUY

It's picked up and retained new customers during the pandemic. Also, Friday its unionization drive in Alabama failed.

COMMENT

Not cheap, but it's down for the year. Looking at a post-pandemic America, he presumes Amazon to keep many of the customers they picked up during the pandemic. They spent $4 billion to protect their workers.

COMMENT

He's watching the unionization drive workers in their Alabama warehouse. Workers are voting right now. Maybe that's why the stock didn't rally today.

COMMENT

Last mile delivery is on everyone's mind and a key component for the consumer. Walmart's in the hunt to do that. In that arena, if he had to choose between AMZN and WMT, he'd choose AMZN. It's coming from a position of power, whereas WMT is old school, bricks and mortar mentality.

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Amazon.com, Inc. (AMZN)