Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

266.43

+10.17 (3.97%)

as of Aug 28, 2026, 8:00:00 pm Market Open.

1603 watching

Investor Insights

Aug 28, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.

Consensus

Buy

Valuation

Fair Value

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BUY

Shares jumped 13% after its report. Some good things in that report, starting with their cloud business, growing fast. You should buy and buy it through a fractional broker. However, shares have returned to levels 2.5 weeks ago, a sign of a manic-depressive stock market.

WAIT

They report Thursday. Once a shining stock, it has lost its lustre. It's the poster child of what this market hates: inconsistent high growth. But he is overlooking this period because of the strength of Amazon's advertising, retail, web services. Be patient and take some hits. Wait until you see this quarter before you buy.

BUY

Ten years ago you didn't think cloud storage would be a big part of their business. Now, they're trying to enter groceries and other businesses. It's a core holding and not expensive compared to other tech stocks. Clouds on the horizon are anti-trust action, but otherwise, this is a fine company.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK

(A Top Pick Oct 13/20, Down 15.8%)Stockchase Research Editor: Michael O’Reilly Our PAST TOP PICK with AMZN has triggered its stop at $2900. To remain disciplined, we recommend covering the position at this time. We will watch for another entry point.

TOP PICK

Has a clean balance sheet and looks solid Has a great growth rate. Although it's huge it can still adapt. If buying,, layer into it by starting with a partial position and then adding. Analysts have 59 buys, 0 holds and 0 sells. (Analysts’ price target is $4121.98)

DON'T BUY

Cloud computing business valuable however, retail business doesn't excite (capital intensive). Current valuation makes company hard to justify investment. 30x P/E ratio would be a better valuation to buy at.

STRONG BUY

Real value right here, right now is AMZN, with price to growth at almost 1, 42% growth rate, trading at 32x.

TOP PICK

Amazon down 15% from all time highs. Advertising, fulfillment, delivery & networking business units continue to grow. Ability to service customers getting better. Amazon is now the highest employee payer in the logistics business, which makes it very difficult to compete with. Huge growth opportunities in retail, advertising, cloud and AI business units.

TOP PICK

Investments will yield great results. Formula used over last number of years is to make huge investments and then reap the benefits. New fulfillment centres was the focus in 2021. Growing about 25% per year. No dividend. (Analysts’ price target is $4117.90)

DON'T BUY

He made money and sold. Don't touch it here. Very expensive. It could go up from here in this crazy world. No dividend. He's looking elsewhere for value. Further lockdowns already priced in. No real growth.

BUY ON WEAKNESS

12-month price target of $4250. Treading water. Has been in his top 5 holdings for a while. Especially with the volatility, investors gravitate toward the large caps. Sometime in 2022, it should get down to $3200-3250. It should not go below $3042, which is a big support level.

BUY ON WEAKNESS

Buy FAANG in the current sell-off During the onset of Covid, shares plummeted then recovered quickly. He thinks this could happen again, fed by those who are afraid to do in-store, holiday shopping because of Omicron.

HOLD

Well positioned for the future. His position in the e-commerce space instead of BABA.

BUY

The top 5 senior growth/tech stocks: #1 Amazon: their cloud business is taking over the word. Alexia and Amazon Prime are also strong, and their advertising business is growing so fast it could soon rival their cloud business in profitability.

BUY

Don't fear a shutdown, but a slowdown due to the new Omicron variant. So, take advantage by looking at cloud stocks, which is why the Nasdaq roared today. His top pick here is Amazon, a company that does well when people are afraid to go the mall, but also benefits because of its dominance in cloud computing.

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