Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Amazon.com, Inc. (AMZN)

250.38

-11.99 (4.57%)

as of Oct 22, 2026, 8:00:00 pm Market Closed.

1605 watching

DON'T BUY

Cloud computing business valuable however, retail business doesn't excite (capital intensive). Current valuation makes company hard to justify investment. 30x P/E ratio would be a better valuation to buy at.

STRONG BUY

Real value right here, right now is AMZN, with price to growth at almost 1, 42% growth rate, trading at 32x.

TOP PICK

Amazon down 15% from all time highs. Advertising, fulfillment, delivery & networking business units continue to grow. Ability to service customers getting better. Amazon is now the highest employee payer in the logistics business, which makes it very difficult to compete with. Huge growth opportunities in retail, advertising, cloud and AI business units.

TOP PICK

Investments will yield great results. Formula used over last number of years is to make huge investments and then reap the benefits. New fulfillment centres was the focus in 2021. Growing about 25% per year. No dividend. (Analysts’ price target is $4117.90)

DON'T BUY

He made money and sold. Don't touch it here. Very expensive. It could go up from here in this crazy world. No dividend. He's looking elsewhere for value. Further lockdowns already priced in. No real growth.

BUY ON WEAKNESS

12-month price target of $4250. Treading water. Has been in his top 5 holdings for a while. Especially with the volatility, investors gravitate toward the large caps. Sometime in 2022, it should get down to $3200-3250. It should not go below $3042, which is a big support level.

BUY ON WEAKNESS

Buy FAANG in the current sell-off During the onset of Covid, shares plummeted then recovered quickly. He thinks this could happen again, fed by those who are afraid to do in-store, holiday shopping because of Omicron.

HOLD

Well positioned for the future. His position in the e-commerce space instead of BABA.

BUY

The top 5 senior growth/tech stocks: #1 Amazon: their cloud business is taking over the word. Alexia and Amazon Prime are also strong, and their advertising business is growing so fast it could soon rival their cloud business in profitability.

BUY

Don't fear a shutdown, but a slowdown due to the new Omicron variant. So, take advantage by looking at cloud stocks, which is why the Nasdaq roared today. His top pick here is Amazon, a company that does well when people are afraid to go the mall, but also benefits because of its dominance in cloud computing.

BUY

He's long Walmart and Amazon. The latter had ridiculous comps coming out of Covid, but have finally cleared those comps. Amazon is the top megacap tech stock. Amazon will benefit from Christmas buying. Walmart has underperformed 40% over one-year. The PE is not demanding. Food inflation actually benefits them. Walmart gets zero credit for its e-commerce. He prefers Walmart over Target in terms of PE and performance.

PAST TOP PICK

(A Top Pick Dec 01/20, Up 11%) Robust outlook. Web services, advertising, and Prime are increasing margins, making AMZN more profitable. He cautions that shift to cyclicals will be better than AMZN for the next 6 months.

TOP PICK

Hiring employees. Spending to develop new opportunities. Growing dramatically in e-commerce, and also in AWS. Stock's been flat for a while, so a good time to get on board. Significant capital appreciation potential, with a 30% annual growth trajectory. Leader in e-commerce, and they'll stay there. No dividend. (Analysts’ price target is $4090.12)

COMMENT

AMZN vs. SHOP SHOP is hanging in remarkably well. Has gained relative performance compared to AMZN, which has consolidated for a year and looks like it's trying to make a turn. He'd prefer SHOP, but the whole online retail group continues to struggle a bit. IBUY, as a proxy for the entire group, has also underperformed for several months.

BUY

Amazon vs. Facebook He owns both. Amazon has a better story a year from now, though both have issues. Online shopping will continue but the end of Covid will slow down; also Amazon's labour issues will rise. The problem with FB is that they're under much more scrutiny. Also, Apple has hurts Facebook in online ads (tracking users on the platform), so Amazon isn't effected. FB is going through a transition. Also, Amazon's cloud business will continue to be strong. Amazon is a better play, though both will do well.

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Amazon.com, Inc. (AMZN)