Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

246.52

+1.18 (0.48%)

as of Jul 13, 2026, 2:39:27 pm Market Open.

1599 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is noted for its strong positioning in both e-commerce and cloud computing through AWS, with analysts expressing optimism about its growth trajectory in AI technology and infrastructure investments. Many expect AWS to play a pivotal role in driving future revenues, especially as the AI sector expands. Recent financial performance, including impressive earnings and revenue growth, aligns with analysts' belief in Amazon's strategic investments in AI capabilities and logistics, although some express concerns about capital expenditures and the overall market environment. The stock, while under pressure due to profitability concerns and spending, is seen as a long-term hold, with many experts indicating that Amazon is likely to benefit from its robust ecosystem and operational innovations, including a focus on supply chain logistics and AI advancements.

Consensus

Buy

Valuation

Fair Value

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TOP PICK

Leading online retail giant and cloud company. Cloud services division is not being recognized by investors. High-margin ad business continues to scale quickly and should not be ignored. Prime memberships doubled worldwide since 2018. Revenue forecast is 22-25% annualized for the next several years. Not a lot of competition. No dividend. (Analysts’ price target is $4168.63)

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PAST TOP PICK

(A Top Pick Dec 01/20, Up 5%) He would buy it again. It is continuing to grow and get more profitable. It is the largest provider of cloud computing and their prime membership base is continuing to grow. He loves it. It is a great long term hold. It could be $1000 higher in another 12 to 18 months.

HOLD

Such a behemoth. It's been consolidating, as has all internet retail. Will grow into its share price. Short-term, this is dead money. Before he added more, he'd want to see it catch more of a bid. Instead, look at underowned areas of the market. Lots of opportunities outside tech. See his Top Picks today.

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TOP PICK

Their recent results showed slightly slower growth and investors sold off. The company is increasing one-day delivery areas. Subscription, cloud and advertising businesses are strong. These will drive long term performance. Social media mentions at 79% over the last 24 hours.

TOP PICK

Recent results announced slightly slower growth and investors lost their minds. They're investing a lot into their 3P logistics network so they can cover 18% of the US population (instead of 9%) for one-day delivery. Their subscription, cloud and advertising businesses are strong and will drive their long-term performance. Investors who are backing away are short-sighted. Shares are down 12% from that report, so it's great buying opportunity. (Analysts’ price target is $244.46)

TOP PICK

He is hoping it will play out just as GOOG-Q did. It will trade within a range for a while and then brake out. Every day that it does not go up is more value embedded into the share price. The retail business is fully dominant. By 2025 they will be the biggest retailer in the US. They are so reliable and were even through the pandemic. (Analysts’ price target is $4153.29)

BUY ON WEAKNESS

Somewhat attractive from a trading perspective at these levels. Long-term, makes a lot of sense. But will it have the same growth as in 2020? Entry point makes sense near the 200-day moving average.

BUY

They report Thursday. He expects big numbers in their high-margin ad business as well as retail and cloud businesses.

BUY

Based on technical analysis by Carolyn Baroden studying short-term pullbacks and quick recoveries, Amazon should hit bottom this week. Meanwhile, shares are holding above its key floor of support at $3,490. As long as Amazon doesn't plunge below this floor, Amazon should hit next resistance at $3,847.

TOP PICK

Traded sideways for about a year. Broke out, and he bought at $3500. Spends about 25B a year on capital projects, a winning formula. Still expensive, but it grows at 30% annually, and can grow into its valuation. No dividend. (Analysts’ price target is $4256.54)

TOP PICK

It is just starting to break out after a year of consolidation. He thinks it is going to $5000. They are really starting to generate that strong profitability and cash flow. There is room to raise the prices on prime memberships. They are continuing to get more and more opportunities to monetize. (Analysts’ price target is $4256.54)

STRONG BUY

He was concerned about Bezos going into space next month, but assumes they have taken deep precautions. Very bullish Amazon and it's a key holding. They're moving into value-added services, therefore good upside. Anti-trust concerns will overhang all the FAANGs. But it's tough to pick up a single share for a retail investor.

BUY

One of the holdings that will always be in his portfolio. Will change weighting but will always keep this name. Retail champion and also in servers. Amazon prime is also a very strong service. Keeps generating revenue. Top players in many fields.

BUY ON WEAKNESS

Next week, they have their annual Prime Day, which will show how strong they are post-pandemic. Buy on weakness. JPMorgan research says retail is on fire. Their ad business can bring in $28 billion this year.

TOP PICK

Moving into healthcare, just like others. Keeps adding more services to its Prime membership. Recurring revenues, huge free cashflows. Continues to innovate. Down around 16% from its highs, on sale for Canadian investors right now due to the strong CAD. No dividend. (Analysts’ price target is $4241.64)

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Amazon.com, Inc. (AMZN)