Summer Sale

50% off Premium Yearly

00days
00hrs
00mins
00secs

NASDAQ:AAPL

Apple Inc (AAPL)

309.90
-0.44 (0.14%)
as of Aug 25, 2026, 8:00:00 pm Market Open.
2026 watching
0
Investor Insights
star iconAug 25, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Apple Inc. (AAPL) continues to face a mixed outlook from experts. While many recognize the company's strong brand, high margins, and impressive free cash flow, there are significant concerns over its current valuation and its lagging position in the rapidly evolving AI landscape. The stock is seen as resilient, but analysts are divided on whether it's a prudent investment at its current price point, considering its high P/E ratio and single-digit growth projections. Some experts suggest that Apple has effectively avoided the frantic spending typical in the AI sector, leveraging partnerships instead, which may safeguard its margins. Yet, others express skepticism about its lack of a concrete AI strategy and its ability to produce substantial growth, indicating that those looking for immediate gains may prefer to wait for a pullback or reconsider their positions entirely.

consensus icon
Consensus
Hold
valuation icon
Valuation
Overvalued
review icon
Similar
Microsoft,MSFT
BUY
Apple is a juggernaut. They keep making the best devices on Earth that earn customer loyalty. People are willing to pay up for them, including subscription services after they buy a phone.
BUY
He expects a good report not just about the iPhone 12, but their wider product line. They're cleaning up because of the stay-at-home economy. The service revenue stream should keep growing, but the weaker US dollar is a threat. They report Wednesday.
PARTIAL SELL

iPhone 12 is a 5G enabled phone. Problem is the apps are geared to 3-4G. There are other ways to play 5G. A bit over its skis. Take a bit of profit. You can still participate in the Apple ecosystem through Skyworks Solutions and Qualcomm.

BUY
Has owned this for 15 years, so he's happy with it. But every morning he asks, What is the future of this stock? Is capital employed the best way for the future? Apple has a tremendous franchise built in of at least 1.3 billion devices worldwide and 93% consumer brand loyalty. Add to that we're heading into a 5G world, so there will be a massive rollover of product adoption (old phones can't work on 5G). For Apple, some of the future is priced in, though only partially, based on the PE.
COMMENT
Biden's increase in tax will affect tech companies. The problem with tech companies is that they almost pay no taxes. We are getting to a point where governments will be looking for tax dollars to pay down the tax. The likelihood of big tech paying more taxes is increasing. Ireland has been chasing after Apple for a while. There are a number of lawsuits targeting big tech. The risk is still under played. There is value in Apple but their struggle is to find the next product.
BUY
An essential 5G play They just launched a new iPhone in October that can run on 5G. An obvious 5G play that is poised to capitalize on the rollout. An investment, not a trade. Apple is asking suppliers for 96 million units this year. The new phone is selling very well in China. Service revenue streams are growing ast and making Apple more than a products story. Biden warming up relations with China will help. AAPL is up 63% in the past year.
PARTIAL SELL
One of the largest fabulous semiconductor companies in the world. Its recent internally produced chip is giving tremendous performance. He's reduced Apple considerably since last August. Not the best pick for the next 12 months. He'd prefer the semi space.
HOLD
It is a great company and is very expensive. It is worth while holding on to it, but he has cut back on the amount as the stock has gone up.
premiumPremium content

It's a Monthly Gems opinion which is available only for Stockchase Premium

Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK
2020 was generous to FAANG, but the consenus is that the tech rally will moderate in 2021. Apple, however, may be an exception. Late in 2020, it announced it was getting into the microchip, e-car battery and self-driving car businesses, though it may be three more years till they enter the latter. The news propelled Apple up 7.81% in December 2020 alone.
HOLD

AAPL vs. GOOG Alphabet is a more reasonable valuation, so he'd choose this to deploy capital right now. He still really likes Apple, though it's not cheap. It's still about the ecosystem and luxury. He respects how good their products are. Beginning of a serious upgrade cycle with 5G. He's dubious of the iCar, as it's lower margin, tough business, capitally intense.

HOLD

APPL vs. MSFT Apple is a consumer products company, whereas MSFT is an enterprise company. Both trade at similar multiples. Great balance sheets, buy back shares, increase dividends. Apple relies on growing iPhone and 5G. Will continue to do well. The iCar is an expensive proposition. MSFT has really benefited from cloud infrastructure growth. Better margins and free cashflow growth are ahead. MSFT is in a sweet spot and may have better growth in the next little while, so he'd choose it.

SELL
He just took profits. Getting over its skis a bit. He found other opportunities with a longer runway. Fantastic company. Very good at designing and then outsourcing. Will probably do this with the iCar, but it will take a while.
BUY
Allan Tong’s Discover Picks Apple stock soaring 75%. However, Apple stock trades at a 39 x PE. The company just announced that it targets 2024 to produce its own self-driving car, thereby muscling into Elon Musk’s territory. Literally fueling this vehicle will be Apple’s own “next level” battery. Similarly, Apple is boosting its game in semiconductors, which is sending Nvidia and Intel shares down. Read Battle of the Stocks: Proven Tech Stocks to Buy in 2021 for our full analysis.
HOLD

It's a must-own stock. Services is a huge part of the business and there are 8 different product refreshes coming. It is trading at 32x 2022. Risk to reward, he does not like it. Price to growth is more reasonable for other tech names like Amazon. Buy around $110.

BUY
His biggest single equity position. Not just phones, but an entire ecosystem. All products interact with each other. Impressive ability to innovate. Huge pile of cash. Reasonable multiple. Brand recognition. Growth rate justifies its price.
Showing 541 to 555 of 1,591 entries