NASDAQ:AAPL
Apple Inc (AAPL)
333.43
-0.26 (0.08%)
as of Oct 5, 2026, 2:10:34 pm Market Open.
2021 watching
Financials 
Technical Analysis 0
BUY
The five fang stocks, with their ownership, position in the industry, cash flow, he would continue to hold them. He would weight max 20-25% in those stocks.
John ZechnerOwned
electricalelectronic
BUY
Optimistic about the company. Makes sense given the new product launches and the increasing penetration of services within their business. It hit a peak last August. Then, it consolidated while continuing to grow earnings. Bought in during this consolidation. Expects it will do well. Should be a core holding.
David FingoldOwned
electricalelectronic
HOLD
Has underperformed the broader S&P 500 index since last fall. Great balance sheet, but perhaps not enough EPS growth at 9%. You want to see strong revenue growth, and looking back 5 years, AAPL's is only about 4%. High margins let it do well. Is this sustainable? AAPL is fine, but he'd prefer FB, GOOG, MSFT, or AMZN, which all have higher revenue growth.
electricalelectronic
BUY ON WEAKNESS
He has owned it for 8 or 9 years and always thought he was too late to buy it. It has done nothing in the last year or so. Recently it spiked as they announced ramping up the number of phones they can produce in China. Profit margins are obscene and they are gushing free cash and buying back stock. Continue to buy on pull backs.
Barry SchwartzOwned
electricalelectronic
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Premium contentPAST TOP PICK
COMMENT
Yes, there's room to run with Apple, but it isn't a cheap stock. Earnings come at the end of this month, and Apple tends to run up 1.5-2% before earnings. If you're doing a short-term trade, but cautious. She's not sure if we'll see record earnings in Q2 as we did in Q1, but assumes earnings will still be strong. It's a great stock over time. In general, she's a long-term investor in stocks with long growth potential, so you don't need to worry about volatility.
electricalelectronic
HOLD
Used to own it. Their devices, like the iPhone, are interwoven into our lives. They have growth for the very long term as they keep launching new products. Pays a low dividend. He foresees so-so returns in the future, but they are a fine company and are very well run. He has no problems with anyone owning this already.
electricalelectronic
TOP PICK
You can start building a position at this $125-130 level. Did well last year, but has lagged the market and other tech names this year. Transitioned to services, which account for 20% of revenue. Higher margins, recurring revenue, 5G upgrades. Expects new products, very strong balance sheet. Yield is 0.68%. (Analysts’ price target is $156.72)
Christine PooleOwned
electricalelectronic
BUY
He gets a lot of questions about selling at market peak. Also at peak are the economy and U.S. earnings. Trades at 25x earnings, which is a premium at the market, but Apple is growing faster than the market, so the 25x is justified. This won't always shine in the sun, though; it will take breaks. But don't give up on Apple, because it will resume its rise as long as its fundamentals are intact. Look at revenue growth and cash flow growth, not just share price movement.
electricalelectronic
BUY ON WEAKNESS
A phenomenal company, but there are two risks: valuation at 24x forward earnings, which is in-line for a software company, not hardware; and its product mix (50% of revenues from their handsets). The 5G upgrade cycle will likely drive Apple's growth for the medium term. If you believe in this, buy on pullback, but everyone knows this 5G upgrade cycle is coming, so there may not be a pullback.
electricalelectronic
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