NASDAQ:AAPL
Apple Inc (AAPL)
347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2022 watching
Financials 
Technical Analysis 0
PAST TOP PICK
(A Top Pick Sep 14/21, Up 6%) Has outperformed the market and fintech stocks, down double digits. Apple is down 15% from its high. Not chasing it but would add on pullbacks. They just announced a new iPhone last week and demand is strong so far. Pricing is kind of flat in North America, which is good, though pricing will rise elsewhere. App pricing will rise in Europe and Asia. Apple is like a utility in terms of replacement demand. Demand for services is also strong, and Apple has a huge 1.3 billion subscriber base. Very profitable.
Christine PooleOwned
electricalelectronic
BUY
He broke or lost his Apple Watch while on vacation, so went to the Apple Store where he heard there was a lot of consumer interest in the iPhone 14. Shares popped nearly 4% today, by the way. Without your iPhone, you are lost. Own Apple shares and don't trade them. Apple fans understand the company better than the analysts. The whole world has adapted to those phone and are lifers--they won't let go.
electricalelectronic
BUY ON WEAKNESS
Release of new iPhone very important news.
Didn't increase price of new phone which is a good sign.
Satellite business will be interesting to watch.
Believes is a good long term business to own.
Wait to buy shares when stock price decreases.
Most of organic growth has already occurred in company (law of large numbers).
Gordon ReidOwned
electricalelectronic
DON'T BUY
Apple is 11% of the QQQ ETF and 6.5% of the SPDR ETFs. A lot of new investors buy those ETFs. In early 2021, Apple laboured while the market went higher. Apple can underperform. Say Apple rises 4-5% for the rest of the year, but suppose other parts of the market do better based on better earnings projections? Possible.
electricalelectronic
BUY
He just bought Apple. People are wrongly identify all tech as long-duration assets which means expectations of profits in the future, not now. He won't invest in those. Apple has a new product cycle for the iPhone 14 and outperformed the market all of 2022, and it has share buybacks. Also, it has strong margins and revenue growth.
Joe TerranovaOwned
electricalelectronic
DON'T BUY
Does not own stock in company.
Very sticky user base with ~90% retention rate in USA.
New apple watch and iPhone expecting to help growth.
Large of numbers makes growth in physical products hard.
Subscription services will aid company grow, but very competitive market space.
Expecting single digit revenue growth and not much upside.
electricalelectronic
BUY
Owns a 5% weighting here. Their baseline metrics are very good. A quality company. He has a 20% weighting in tech. Never before has this sector permeated the 10 other S&P sectors as now. This sector saved the American economy.
Kevin O'LearyOwned
electricalelectronic
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Premium contentTOP PICK
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Five companies in the U.S. information technology industry, along with Amazon, Google, Microsoft, and Facebook. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds, the AirPods Max headphones, and the HomePod smart speaker line. Apple's software includes iOS, iPadOS, macOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro X, Logic Pro, and Xcode. Social media mentions are up 41% in the past 24h.
electricalelectronic
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