NASDAQ:AAPL
Apple Inc (AAPL)
333.43
-0.26 (0.08%)
as of Oct 5, 2026, 2:10:34 pm Market Open.
2021 watching
Financials 
Technical Analysis 0
DON'T BUY
Apple is 11% of the QQQ ETF and 6.5% of the SPDR ETFs. A lot of new investors buy those ETFs. In early 2021, Apple laboured while the market went higher. Apple can underperform. Say Apple rises 4-5% for the rest of the year, but suppose other parts of the market do better based on better earnings projections? Possible.
electricalelectronic
BUY
He just bought Apple. People are wrongly identify all tech as long-duration assets which means expectations of profits in the future, not now. He won't invest in those. Apple has a new product cycle for the iPhone 14 and outperformed the market all of 2022, and it has share buybacks. Also, it has strong margins and revenue growth.
Joe TerranovaOwned
electricalelectronic
DON'T BUY
Does not own stock in company.
Very sticky user base with ~90% retention rate in USA.
New apple watch and iPhone expecting to help growth.
Large of numbers makes growth in physical products hard.
Subscription services will aid company grow, but very competitive market space.
Expecting single digit revenue growth and not much upside.
electricalelectronic
BUY
Owns a 5% weighting here. Their baseline metrics are very good. A quality company. He has a 20% weighting in tech. Never before has this sector permeated the 10 other S&P sectors as now. This sector saved the American economy.
Kevin O'LearyOwned
electricalelectronic
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Premium contentTOP PICK
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Five companies in the U.S. information technology industry, along with Amazon, Google, Microsoft, and Facebook. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds, the AirPods Max headphones, and the HomePod smart speaker line. Apple's software includes iOS, iPadOS, macOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro X, Logic Pro, and Xcode. Social media mentions are up 41% in the past 24h.
electricalelectronic
COMMENT
Strategy by tech analyst Carolyn Boroden Based on recent movement and past highs, Boroden feels that Apple needs to break its $172 ceiling resistance to go higher. Apple has rallied more than $44 since the June 16 low. Not good, because this $44 rise happened to Apple before--this is a pattern. Based on that last rally, $172 is resistance. But if share break that ceiling, Apple will run up to $197.60. She's concerned with Apple this week, but if Apple gets through this week, she is bullish.
electricalelectronic
BUY
Apple vs. GM as a legacy investment for grandkids Apple has more legs than GM. GM is a cyclical, well-positioned at the beginning of a new cycle for EVs. Obviously, supply chains issues have made it hard to satisfy demand. GM is good short-term, but he prefers Apple long term. They have 1.5 billion installed devices around the world with a roughly 95% loyalty rate. As we move into 5G, we will see new developments for Apple who invest heavily in R&D.
electricalelectronic
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