NASDAQ:AAPL
Apple Inc (AAPL)
283.78
+8.63 (3.14%)
as of Jun 26, 2026, 8:00:00 pm Market Open.
2026 watching
Financials 
Technical Analysis 0
Investor Insights
Jun 28, 2026, 12:00 amThis summary was created by AI, based on 90 opinions in the last 12 months.
Apple Inc. (AAPL) continues to be a dominant player in the technology market, with strong brand loyalty and a massive ecosystem of services driving its revenue growth. While the company is experiencing single-digit growth rates, its strategic approach of allowing other firms to lead in innovation, especially in AI, suggests a potential for future gains once Apple fully capitalizes on these advancements. Analysts remain divided on the stock's valuation, with many pointing to high price-to-earnings multiples. Despite some concerns about disappointing performance in AI and hardware innovation, the company is recognized for its solid cash flow generation and strong balance sheet, which positions it well for future opportunities. Overall, the sentiment is cautiously optimistic, with many experts recommending to hold or gradually buy into the stock, as significant upside may still exist in the long term.
Consensus
Hold
Valuation
Overvalued
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BUY ON WEAKNESS
Unveiled a budget iPhone and other devices today and yet shares slipped 1% $140 is a good level to buy at. The cracks are in the foundation; this is making lower lows. It could break below the 200-day moving average. Services are a bigger component in this cycle, which is how its holding its PE. Given the consumption of Macbooks, wearables, iPhones, it never gets better than this.
electricalelectronic
HOLD
The Beta is not much higher than 1. So goes the market, so goes Apple. Down is more likely than up for Apple, but she's long and holding.
Karen FinermanOwned
electricalelectronic
BUY ON WEAKNESS
Unveiled a budget iPhone and other devices today and yet shares slipped 1% They're supposed to have a 43% gross margin, the highest in a decade. Don't expect a $250 price target, but let if fall another 10% to $140 before stepping in. Apple is supposed to have the same earnings growth as the S&P this year. Apple bought $20 billion in shares last quarter and will continue to. Buy at $140.
electricalelectronic
BUY ON WEAKNESS
Bullish or bearish, as markets plunge today due to worsening Russian invasion He doesn't see 5 interest rate hikes this year + 1 in 2023, like Goldman predicts, not with what's happening globally. He never thought this would be a quick military incursion by Russia. That said, that doesn't matter if an investor is long-term. Buy stocks on dips like this? Absolutely. But buy high-flying stocks with 55+ PE's? No. Energy and food will remain in strong demand? Fertilizer and food stuffs? Yes. Buy Apple under $155? Yes. Even buy it today at $162 (up $8 from just 10 days ago)? Yeah. He'll add to his long-time, large position in the $150s. He's most concerned about the impact of Russian companies (not) supplying chipmakers to make chips for Apple products. He's not concerned about the halt of Apple merch in Russia and Ukraine. Also, the US dollar and consumer are doing well. Today, it's 11% off its highs.
electricalelectronic
BUY ON WEAKNESS
The stock has pulled back. She trimmed her position a little earlier this year. You can add this on weakness. They're doing very well with their phones and services, which are subscription-based. Also likes their wearables, like the Apple Watch. Apple can branch out their services to their base, which is the beauty of Apple.
Christine PooleOwned
electricalelectronic
BUY
FAANG meltown concerns? The FAANG sell-off is a knee-jerk reaction to higher interest rates. It's short-sighted. These companies are growing faster than the market, which justifies their higher-than-market PEs. He continues to really like Apple for doing well in their phone and services businesses. The latter allows their PE to creep up (he's not worried), but it delivers steady revenues. Also, 5G is a future tailwind.
Gordon ReidOwned
electricalelectronic
PARTIAL SELL
Great quarter. Yes own it, but it has a pretty short runway. 12-month price target of $179. He's writing some calls around $178-179 to take some profit, because it's so close to the price target. Tremendous cashflow. They can weather the storm clouds gathering, whereas some of the smaller software companies are really affected by inflation, etc.
Kim BoltonOwned
electricalelectronic
STRONG BUY
Instead of buying options on Robinhood, which released earnings at the same time, buy Apple. They reported at the same time and reported a blow-out: services, iPhones, Macs, and Watches based on 1.8 billion devices and 785 million subscribers up from 620 million a year ago. Customer loyalty is powerful. It's the best business model in the world. Shares jumped 7% today. They make the best products in the world and are the dominant seller in the US, Europe and most importantly China. They pay a dividend but also buy shares.
electricalelectronic
HOLD
Doesn't own, but instead owns AAPL's largest shareholder, BRK.B. About 1/4 of BRK.B's market cap is in AAPL. Incredible company, without a stumble in years. Amazing execution for a company that size. Management is doing an incredible job. Samsung has not been able to come up with a sufficiently competitive product.
electricalelectronic
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Premium contentTOP PICK
BUY
Likes it. It is the largest company in the world and can still make money. There was a time when very large companies did well and outperformed the market and this can still happen even though there is some investor sentiment that doubts the ability of very large companies to still be considered growth companies. Apple has an attractive valuation and there are still lots of opportunities to sell hardware. It is also adding more and more services and bundling them. It is a growing part of everyday lives and has increased relevance every day.
electricalelectronic
DON'T BUY
AAPL vs. FB AAPL's done very well, lots of cashflow. One concern is they're reliant on iPhone for major percentage of earnings. Growth of revenue has been close to 9%, which is weak for tech. AAPL is 31% forward PE with a 10% growth rate, PEG ratio of 3. FB earnings growth has been 25%, and revenue growth 27%. FB valuation makes more sense at 24.5x forward earnings, with a 23% growth rate, PEG ratio of 1.
electricalelectronic
STRONG BUY
Tech names with real earnings will and are beating those based only on sales or speculation. You want boring, old tech companies and could thrive this year. No surprise here. Own this, don't trade it. Rose 34% last year and has pulled back $10 this week from all-time highs due to the tech meltdown. You must buy any pullback. Expected to give only 2-3% earnings growth, but it usually surprises. WIll beenfit huge from pent-up demand. Last year it suffered supply chain delays, but that should be a tailwind this year, including China. Apple has a massive customer base of 1 billion. Services make up 19% of total sales and will grow a lot, and services offer much higher margins than sales. Long-term, AI will be huge for Apple. It's the best consumer products company in the world. Pays a small dividend, but buys a huge number of shares.
electricalelectronic
HOLD
Unbelievable performance. Tamp down expectations going forward. The best business the world has ever seen. The world can't run without Apple. It will add more products and services. Metaverse and maybe a car are the next big addressable markets. Don't go crazy buying right now, but don't sell just because expectations are lower.
Barry SchwartzOwned
electricalelectronic
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