NASDAQ:AAPL
Apple Inc (AAPL)
327.74
+1.15 (0.35%)
as of Jul 21, 2026, 8:00:00 pm Market Open.
2025 watching
Financials 
Technical Analysis 0
Investor Insights
Jul 21, 2026, 12:00 amThis summary was created by AI, based on 91 opinions in the last 12 months.
Apple Inc. (AAPL) is currently experiencing mixed sentiments among experts regarding its long-term prospects, particularly in relation to artificial intelligence (AI) and its traditional hardware business. While some experts appreciate Apple's strong product margins and robust service segment, there is notable concern over its lag in AI development compared to competitors. The company’s strategy of allowing other tech firms to invest heavily in AI, only to step in later, is a point of discussion. Many analysts believe Apple's profitability will remain strong due to its vast user ecosystem and cash reserves, though its valuation is a point of contention, with some suggesting that it’s fully priced amid slow growth. A considerable number of reviews highlight upcoming product launches and their potential to boost shares, although the skepticism surrounding AI adoption continues to loom.
Consensus
Hold
Valuation
Fair Value
Similar
M$crosoft,M$
BUY
Apple tells us about supply chains, consumers and technology in general. CEO Cook continues to execute and will do so. Apple has held up much better than most tech stocks, which are juggernauts with cash flows--nothing like tech in 2000.
Bryn TalkingtonOwned
electricalelectronic
BUY
He's more active in options than in stocks. He owns Apple which is his longest hold in his portfolio, but he also trades around it all the time. When the market bought 55,000 of today's expiring 165 calls, they paid a little over a dollar. Today, those were closed out over $8. CEO Cook said Apple's credit card had stunning growth--no one talks about this, but the card will be incredible. They're always creating something.
Pete NajarianOwned
electricalelectronic
BUY
Apple still boasts strong fundamentals, demand for their products and services, and catalysts. Nothing has changed, except negative sentiment which hit all tech names. Now, Apple is back up. The market is returning to a focus on fundamentals. He held onto his Apple shares in its recent dip. He's positive Apple.
electricalelectronic
BUY
It's seeing a significant comeback. Apple is a major holding of his, and Apple is still crushing it. He expects another strong cycle for Apple this fall. He likes buying dips and he didn't sell when Apple fell to $150 recently. Apple will grind higher. So many people are using Apple services, which means revenues, and Apple could introduce a new product to interest shareholders.
electricalelectronic
PAST TOP PICK
(A Top Pick Mar 16/21, Up 21%) It has pulled back recently. Is adding more shares. They will benefit from the upgrade cycle, given their large base. She also likes their expanding services, which make up 20% of revenues and a third of their gross margins. The beauty of their business model is they can bring out new products and services to their established customer base. Recurring revenues here. Their wearables business has been growing a lot too.
Christine PooleOwned
electricalelectronic
BUY ON WEAKNESS
Allan Tong’s Discover Picks Apple's 4-for-1 split took effect on August 31 last year. Since then through March 11, Apple has climbed 6.3%. Since February 1, Netflix has tumbled over 23% while Apple has slid 10.4% and the Nasdaq 9.1%. Apple and the Nasdaq have been entwined since February 1.
Apple currently trades at a 26.24x PE, down from 30.13x on January 3. It's gotten cheaper, the cheapest so far this year. Read 3 Stock Splits to Watch for our full analysis.
Stockchase DiscoverOwned
electricalelectronic
PARTIAL SELL
Phenomenal job of growing its franchise. But since the stock split, its multiple has gone up, outpacing its growth and revenue rates. Multiple is close to 30x. He trimmed by about 1/3-1/2 a few weeks ago around $163. As prices rise, value tends to drop. He always likes to maintain a balanced portfolio in terms of risk, and he encourages this strategy.
Gordon ReidOwned
electricalelectronic
;fill-opacity:1;'/%3e%3cpath%20d='M31%2018.6001V30H8V18.6001L14.1334%2022.4334L19.4999%2014L24.8669%2022.4334L31%2018.6001Z'%20fill='%23EE5432'%20style='fill:%23EE5432;fill:color(display-p3%200.9340%200.3310%200.1956);fill-opacity:1;'/%3e%3c/svg%3e){kind=small}
Premium contentTOP PICK
Stockchase Research Editor: Michael O’Reilly Following the new product announcements this week, we reiterate AAPL as a TOP PICK. We like how the new iPhone SE will be lower cost than last year’s 13 flagship, at a time rising costs are on every consumers minds. Margins are likely expanding as it priced above the last SE model. The company recently beat analyst earnings expectations by 11% and it is generating a high ROE as it continues to aggressively buy back shares. We recommend trailing the stop to $135, looking to achieve $193 — upside potential over 22%. Yield 0.56%
electricalelectronic
BUY ON WEAKNESS
Unveiled a budget iPhone and other devices today and yet shares slipped 1% $140 is a good level to buy at. The cracks are in the foundation; this is making lower lows. It could break below the 200-day moving average. Services are a bigger component in this cycle, which is how its holding its PE. Given the consumption of Macbooks, wearables, iPhones, it never gets better than this.
electricalelectronic
HOLD
The Beta is not much higher than 1. So goes the market, so goes Apple. Down is more likely than up for Apple, but she's long and holding.
Karen FinermanOwned
electricalelectronic
BUY ON WEAKNESS
Unveiled a budget iPhone and other devices today and yet shares slipped 1% They're supposed to have a 43% gross margin, the highest in a decade. Don't expect a $250 price target, but let if fall another 10% to $140 before stepping in. Apple is supposed to have the same earnings growth as the S&P this year. Apple bought $20 billion in shares last quarter and will continue to. Buy at $140.
electricalelectronic
BUY ON WEAKNESS
Bullish or bearish, as markets plunge today due to worsening Russian invasion He doesn't see 5 interest rate hikes this year + 1 in 2023, like Goldman predicts, not with what's happening globally. He never thought this would be a quick military incursion by Russia. That said, that doesn't matter if an investor is long-term. Buy stocks on dips like this? Absolutely. But buy high-flying stocks with 55+ PE's? No. Energy and food will remain in strong demand? Fertilizer and food stuffs? Yes. Buy Apple under $155? Yes. Even buy it today at $162 (up $8 from just 10 days ago)? Yeah. He'll add to his long-time, large position in the $150s. He's most concerned about the impact of Russian companies (not) supplying chipmakers to make chips for Apple products. He's not concerned about the halt of Apple merch in Russia and Ukraine. Also, the US dollar and consumer are doing well. Today, it's 11% off its highs.
electricalelectronic
BUY ON WEAKNESS
The stock has pulled back. She trimmed her position a little earlier this year. You can add this on weakness. They're doing very well with their phones and services, which are subscription-based. Also likes their wearables, like the Apple Watch. Apple can branch out their services to their base, which is the beauty of Apple.
Christine PooleOwned
electricalelectronic
BUY
FAANG meltown concerns? The FAANG sell-off is a knee-jerk reaction to higher interest rates. It's short-sighted. These companies are growing faster than the market, which justifies their higher-than-market PEs. He continues to really like Apple for doing well in their phone and services businesses. The latter allows their PE to creep up (he's not worried), but it delivers steady revenues. Also, 5G is a future tailwind.
Gordon ReidOwned
electricalelectronic
'%20fill='%23ffffff'%3e%3cg%20id='Pager'%20transform='translate(423.000000,%201755.000000)'%3e%3cpath%20d='M243.295367,17.286474%20C243.68919,16.9045087%20244.327703,16.9045087%20244.721525,17.286474%20L249,21.4361302%20L253.278475,17.286474%20C253.672297,16.9045087%20254.31081,16.9045087%20254.704633,17.286474%20C255.098456,17.6684393%20255.098456,18.2877274%20254.704633,18.6696927%20L249.35654,23.856763%20C249.159628,24.0477457%20248.840372,24.0477457%20248.64346,23.856763%20L243.295367,18.6696927%20C242.901544,18.2877274%20242.901544,17.6684393%20243.295367,17.286474%20Z'%20id='Path'%20transform='translate(249.000000,%2020.500000)%20scale(-1,%201)%20rotate(-90.000000)%20translate(-249.000000,%20-20.500000)%20'%3e%3c/path%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
'%20fill='%23ffffff'%3e%3cg%20id='Pager'%20transform='translate(423.000000,%201755.000000)'%3e%3cpath%20d='M243.295367,17.286474%20C243.68919,16.9045087%20244.327703,16.9045087%20244.721525,17.286474%20L249,21.4361302%20L253.278475,17.286474%20C253.672297,16.9045087%20254.31081,16.9045087%20254.704633,17.286474%20C255.098456,17.6684393%20255.098456,18.2877274%20254.704633,18.6696927%20L249.35654,23.856763%20C249.159628,24.0477457%20248.840372,24.0477457%20248.64346,23.856763%20L243.295367,18.6696927%20C242.901544,18.2877274%20242.901544,17.6684393%20243.295367,17.286474%20Z'%20id='Path'%20transform='translate(249.000000,%2020.500000)%20rotate(-90.000000)%20translate(-249.000000,%20-20.500000)%20'%3e%3c/path%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
