NASDAQ:AAPL

Apple Inc (AAPL)

333.43
-0.26 (0.08%)
as of Oct 5, 2026, 2:10:34 pm Market Open.
2021 watching
0
WAIT
Will likely see at least another 10% downside for the NASDAQ. AAPL is a good example, as it's downside level is roughly another 10% away.
TOP PICK
FANGs have been out of favour. AAPL was doing the best, but then fell apart through no fault of its own due to China shutdowns. Rumours of cutting orders on the Watch and iPads, but these are not a material part of its business. Still strong demand for iPhones. Pedestrian valuation at 20x. Huge free cashflow. iPhone refresh in September, plus AI and VR. Yield is 0.73%. (Analysts’ price target is $171.99)
DON'T BUY
Elephant in the room is reconciling Chinese factory conditions with the ESG principles that institutional investors say they care about. Not a big fan. People upgraded quite a bit during Covid, so won't be doing it during a recession.
COMMENT
Apple vs. Tesla in 2023 He owns Apple, but would buy Tesla at $100. He prefers Tesla given growth scale and its risk/reward, if Musk does anything in battery power in any industry, (which is among the many levers he can pull), and if he stops selling Tesla shares next year.
COMMENT
Investors were hiding here, but now it's just another stock, down with the rest of the market and other megacaps. Valuation and supply chain wasn't easy this year, but investors were comfortable hiding out here. No surprise it's selling off to new 52-week lows, given share price relative to expected growth.
BUY ON WEAKNESS
Apple vs. Tesla in 2023 Tesla has under 10% EV market share in China where many companies are building EVs, so China isn't that much of a growth engine though many feel that is. Musk is telling employees to ignore Tesla's stock action, but TSLA is the biggest stock crash in recent months. Stocks like this simply don't come back. There's a good chance Musk won't be CEO 12 months from now and TSLA will be viewed as a car company (slowing growth) but lacking the craziness of its current CEO. That said, . It will probably rally soon and sharply, making this a great short to stock. He prefers Apple, but at $110 in coming months.
BUY
Apple vs. Tesla in 2023 Apple is now trading reasonably at a market PE of 18x 2023PE. At least, there's light at the end of the tunnel, given its innovative history. Tesla has been a shorting stocks recently. He chooses Apple by a landslide.
BUY ON WEAKNESS
They can't get enough product before Christmas. Own it, don't trade it, but shares will go lower before they turn higher.
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TOP PICK
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Five companies in the U.S. information technology industry, along with Amazon, Google, Microsoft, and Facebook. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds, the AirPods Max headphones, and the HomePod smart speaker line. Apple's software includes iOS, iPadOS, macOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro X, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Arcade, Apple Music, Apple TV+, iMessage, and iCloud. Social media mentions are up 500% in the past 24h.
TOP PICK
Headwinds it's facing are transitory. Down 23%, the most since 2008. Growth is coming from wearables and the service side. High-margin service side will smooth out issues on the hardware side. People are underestimating its ability. Really likes it, you should buy it. Yield is 0.69%. (Analysts’ price target is $173.61)
DON'T BUY
He always felt it's expensive. It's now trading at 21x 2024 at a 6% growth rate. Tech earnings will still come down, so Google, Amazon and Nuvei are better tech names.
HOLD
Loves its sticky user base, US retention rates of over 90%. Short-term iPhone production issues, but restrictions are lifting. Diversifying production away from China. Trying to move to a subscription model for services, which currently provide only 20% of sales. Mid-single digit revenue growth, not a lot of leverage in the model, not cheap at 23x. Great company, great products, could reach $175 in next 12-18 months.
WEAK BUY
Likes it, but isn't buying it now, because Apple is protected by major telcos offering Apple phones.
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TOP PICK
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Five companies in the U.S. information technology industry, along with Amazon, Google, Microsoft, and Facebook. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds, the AirPods Max headphones, and the HomePod smart speaker line. Apple's software includes iOS, iPadOS, macOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro X, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Arcade, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple I and Apple II, grew quickly. Social media mentions are up 100% in the past 24h.
BUY
AAPL is a good, long-term, stable company with real earnings for the future.
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