NASDAQ:AAPL

Apple Inc (AAPL)

333.08
+0.81 (0.24%)
as of Sep 14, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconSep 14, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Apple Inc. continues to dominate the technology landscape, showcasing robust sales, especially with its recent iPhone launch. Despite the positive momentum, many analysts express concern over its valuation, pointing out that the stock is trading at a high price-to-earnings ratio, often above 30x. There are mixed sentiments regarding its approach to artificial intelligence, with some experts praising Apple's strategy of allowing other companies to invest heavily while it benefits from their advancements. However, there's a prevailing worry that rising component costs and pricing strategies may dampen consumer demand for new products. Finally, while the company has significant cash flow and dividends, the overall outlook remains cautious as investors anticipate clarity on Apple's AI strategy and future product developments.

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Consensus
Hold
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Valuation
Overvalued
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Similar
Microsoft,MSFT
BUY
Good entry point or wait?

He'd like to add in lower, but it holds in so well. One of the best all-weather stocks you can have. Performs well in periods of volatility, element of safety. Main driver will be continuing to get that install base, as services growth is where the story's going to come from.

BUY
Goldman Sachs issued a buy signal

Goldman reversed its signal for the first time in 5years. Apple is trying to restore its momentum and has a huge influential on the wider market. Apple's fundamentals are sound. 

BUY
Goldman upgraded it

In this market, fundamentals matter and Apple has good fundamentals and can increase earnings. This upgrade is a positive signal for the wider market. You can be safe in Apple, but fundamentals will determine where the market goes.

BUY
Goldman upgraded it today

The focus isn't on hardware, but the 1.1 billion user base globally. So, services, cross-selling and subscriptions are an opportunity here. Key point: folks are feeling a little better about the market. Consumers are resilient and enterprise is doing relatively well. Apple is up 19% YTD and trading at a premium. He isn't sure about 36% upside from here, though. Apple is a sentiment call.

COMMENT

They won't be immune from consumer weakness, though it's still fine to own it. However, the phone companies subsidize Apple which absorbs some of that weakness.

PARTIAL SELL

She just trimmed MSFT and Apple. Still likes tech, but took profits to fund other stocks in industrials and health care, which could lead the second half of 2023. Interest rates will still pressure tech. Apple, a large holding at 5%, has near-term concerns regarding China. Long-term, she could re-buy these shares.

TOP PICK

Issues such as China and supply chains are transitory. People are missing the big picture. Services will be around $136B business in the next 2-3 years. Wearables will be at least $70B. These will balance out the cyclicality of the hardware side. Buying back shares. China's coming back online. Manufacturing has moved beyond China. Incredible brand, great pricing power. Yield is 0.64%.

(Analysts’ price target is $169.24)
BUY ON WEAKNESS
Allan Tong’s Discover Picks

One could argue that Apple shares should be falling after it reported an EPS miss last week of $1.88 vs. the expected $1.94, and $2.10 a year ago. Further, the company reported a 5.5% decline in revenues, based on $117.15 billion in the last quarter. However, Apple did top estimates in its previous three quarters. Read 3 Deep Value Stocks to Buy Now for our full analysis.

HOLD
They won't make their next numbers because of weakness in China. He still says own this and don't trade it. He still likes it.
HOLD
They won't make their next numbers because of weakness in China. He still says own this and don't trade it. He still likes it.
TOP PICK
Did poorly last year. People are focusing on issues that are transitory such as China lockdown. Services side can be a very large business, as can the wearables. If services side does well, margins are higher, and this offsets volatility of the hardware business. Tremendous amount of cashflow. New products. Getting into ads is positive. Yield is 0.64%. (Analysts’ price target is $169.24)
WAIT
Will likely see at least another 10% downside for the NASDAQ. AAPL is a good example, as it's downside level is roughly another 10% away.
TOP PICK
FANGs have been out of favour. AAPL was doing the best, but then fell apart through no fault of its own due to China shutdowns. Rumours of cutting orders on the Watch and iPads, but these are not a material part of its business. Still strong demand for iPhones. Pedestrian valuation at 20x. Huge free cashflow. iPhone refresh in September, plus AI and VR. Yield is 0.73%. (Analysts’ price target is $171.99)
DON'T BUY
Elephant in the room is reconciling Chinese factory conditions with the ESG principles that institutional investors say they care about. Not a big fan. People upgraded quite a bit during Covid, so won't be doing it during a recession.
COMMENT
Apple vs. Tesla in 2023 He owns Apple, but would buy Tesla at $100. He prefers Tesla given growth scale and its risk/reward, if Musk does anything in battery power in any industry, (which is among the many levers he can pull), and if he stops selling Tesla shares next year.
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