NASDAQ:AAPL

Apple Inc (AAPL)

333.43
-0.26 (0.08%)
as of Oct 5, 2026, 2:10:34 pm Market Open.
2021 watching
0
WAIT

He was always hesitant, because so much of revenue depended on the iPhone. Tie-in to so many services has widened its moat significantly, giving it a massive competitive advantage. Be cautious because of its valuation of 26-27x earnings, plus where we are in the economic cycle. Massive amounts of cash, good at share buybacks. Recession will weaken demand.

TOP PICK

Headwinds are transitory. Supply chain issues should all be gone by end of year, just in time for the Christmas season. Investors should focus on wearables and SaaS. SaaS could easily be a $130B business by 2026, wearables $70B. SaaS is very high margin, and balances out hardware cyclicality. Wearables are doing incredibly well. 
Great balance sheet, buys back shares, lots of new products. Yield is 0.56%.

(Analysts’ price target is $169.75)
BUY

Will benefit from China's reopening, a country where the middle class continues to grow and this will benefit Apple.

BUY

Yesterday, they launched their buy-now, pay-later service, and shares rallied. Apple is cash-rich. The bears have run out of reasons to sell this, and shares rallied today. All big tech has benefitted from the First National Bank of doofuses (the regional bank meltdown earlier this month).

BUY
Good entry point or wait?

He'd like to add in lower, but it holds in so well. One of the best all-weather stocks you can have. Performs well in periods of volatility, element of safety. Main driver will be continuing to get that install base, as services growth is where the story's going to come from.

BUY
Goldman Sachs issued a buy signal

Goldman reversed its signal for the first time in 5years. Apple is trying to restore its momentum and has a huge influential on the wider market. Apple's fundamentals are sound. 

BUY
Goldman upgraded it

In this market, fundamentals matter and Apple has good fundamentals and can increase earnings. This upgrade is a positive signal for the wider market. You can be safe in Apple, but fundamentals will determine where the market goes.

BUY
Goldman upgraded it today

The focus isn't on hardware, but the 1.1 billion user base globally. So, services, cross-selling and subscriptions are an opportunity here. Key point: folks are feeling a little better about the market. Consumers are resilient and enterprise is doing relatively well. Apple is up 19% YTD and trading at a premium. He isn't sure about 36% upside from here, though. Apple is a sentiment call.

COMMENT

They won't be immune from consumer weakness, though it's still fine to own it. However, the phone companies subsidize Apple which absorbs some of that weakness.

PARTIAL SELL

She just trimmed MSFT and Apple. Still likes tech, but took profits to fund other stocks in industrials and health care, which could lead the second half of 2023. Interest rates will still pressure tech. Apple, a large holding at 5%, has near-term concerns regarding China. Long-term, she could re-buy these shares.

TOP PICK

Issues such as China and supply chains are transitory. People are missing the big picture. Services will be around $136B business in the next 2-3 years. Wearables will be at least $70B. These will balance out the cyclicality of the hardware side. Buying back shares. China's coming back online. Manufacturing has moved beyond China. Incredible brand, great pricing power. Yield is 0.64%.

(Analysts’ price target is $169.24)
BUY ON WEAKNESS
Allan Tong’s Discover Picks

One could argue that Apple shares should be falling after it reported an EPS miss last week of $1.88 vs. the expected $1.94, and $2.10 a year ago. Further, the company reported a 5.5% decline in revenues, based on $117.15 billion in the last quarter. However, Apple did top estimates in its previous three quarters. Read 3 Deep Value Stocks to Buy Now for our full analysis.

HOLD
They won't make their next numbers because of weakness in China. He still says own this and don't trade it. He still likes it.
HOLD
They won't make their next numbers because of weakness in China. He still says own this and don't trade it. He still likes it.
TOP PICK
Did poorly last year. People are focusing on issues that are transitory such as China lockdown. Services side can be a very large business, as can the wearables. If services side does well, margins are higher, and this offsets volatility of the hardware business. Tremendous amount of cashflow. New products. Getting into ads is positive. Yield is 0.64%. (Analysts’ price target is $169.24)
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