NASDAQ:AAPL

Apple Inc (AAPL)

327.74
+1.15 (0.35%)
as of Jul 21, 2026, 8:00:00 pm Market Open.
2025 watching
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Investor Insights
star iconJul 21, 2026, 12:00 am

This summary was created by AI, based on 91 opinions in the last 12 months.

Apple Inc. (AAPL) is currently experiencing mixed sentiments among experts regarding its long-term prospects, particularly in relation to artificial intelligence (AI) and its traditional hardware business. While some experts appreciate Apple's strong product margins and robust service segment, there is notable concern over its lag in AI development compared to competitors. The company’s strategy of allowing other tech firms to invest heavily in AI, only to step in later, is a point of discussion. Many analysts believe Apple's profitability will remain strong due to its vast user ecosystem and cash reserves, though its valuation is a point of contention, with some suggesting that it’s fully priced amid slow growth. A considerable number of reviews highlight upcoming product launches and their potential to boost shares, although the skepticism surrounding AI adoption continues to loom.

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Consensus
Hold
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Valuation
Fair Value
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M$crosoft,M$
COMMENT

They won't be immune from consumer weakness, though it's still fine to own it. However, the phone companies subsidize Apple which absorbs some of that weakness.

PARTIAL SELL

She just trimmed MSFT and Apple. Still likes tech, but took profits to fund other stocks in industrials and health care, which could lead the second half of 2023. Interest rates will still pressure tech. Apple, a large holding at 5%, has near-term concerns regarding China. Long-term, she could re-buy these shares.

TOP PICK

Issues such as China and supply chains are transitory. People are missing the big picture. Services will be around $136B business in the next 2-3 years. Wearables will be at least $70B. These will balance out the cyclicality of the hardware side. Buying back shares. China's coming back online. Manufacturing has moved beyond China. Incredible brand, great pricing power. Yield is 0.64%.

(Analysts’ price target is $169.24)
BUY ON WEAKNESS
Allan Tong’s Discover Picks

One could argue that Apple shares should be falling after it reported an EPS miss last week of $1.88 vs. the expected $1.94, and $2.10 a year ago. Further, the company reported a 5.5% decline in revenues, based on $117.15 billion in the last quarter. However, Apple did top estimates in its previous three quarters. Read 3 Deep Value Stocks to Buy Now for our full analysis.

HOLD
They won't make their next numbers because of weakness in China. He still says own this and don't trade it. He still likes it.
HOLD
They won't make their next numbers because of weakness in China. He still says own this and don't trade it. He still likes it.
TOP PICK
Did poorly last year. People are focusing on issues that are transitory such as China lockdown. Services side can be a very large business, as can the wearables. If services side does well, margins are higher, and this offsets volatility of the hardware business. Tremendous amount of cashflow. New products. Getting into ads is positive. Yield is 0.64%. (Analysts’ price target is $169.24)
WAIT
Will likely see at least another 10% downside for the NASDAQ. AAPL is a good example, as it's downside level is roughly another 10% away.
TOP PICK
FANGs have been out of favour. AAPL was doing the best, but then fell apart through no fault of its own due to China shutdowns. Rumours of cutting orders on the Watch and iPads, but these are not a material part of its business. Still strong demand for iPhones. Pedestrian valuation at 20x. Huge free cashflow. iPhone refresh in September, plus AI and VR. Yield is 0.73%. (Analysts’ price target is $171.99)
DON'T BUY
Elephant in the room is reconciling Chinese factory conditions with the ESG principles that institutional investors say they care about. Not a big fan. People upgraded quite a bit during Covid, so won't be doing it during a recession.
COMMENT
Apple vs. Tesla in 2023 He owns Apple, but would buy Tesla at $100. He prefers Tesla given growth scale and its risk/reward, if Musk does anything in battery power in any industry, (which is among the many levers he can pull), and if he stops selling Tesla shares next year.
COMMENT
Investors were hiding here, but now it's just another stock, down with the rest of the market and other megacaps. Valuation and supply chain wasn't easy this year, but investors were comfortable hiding out here. No surprise it's selling off to new 52-week lows, given share price relative to expected growth.
BUY ON WEAKNESS
Apple vs. Tesla in 2023 Tesla has under 10% EV market share in China where many companies are building EVs, so China isn't that much of a growth engine though many feel that is. Musk is telling employees to ignore Tesla's stock action, but TSLA is the biggest stock crash in recent months. Stocks like this simply don't come back. There's a good chance Musk won't be CEO 12 months from now and TSLA will be viewed as a car company (slowing growth) but lacking the craziness of its current CEO. That said, . It will probably rally soon and sharply, making this a great short to stock. He prefers Apple, but at $110 in coming months.
BUY
Apple vs. Tesla in 2023 Apple is now trading reasonably at a market PE of 18x 2023PE. At least, there's light at the end of the tunnel, given its innovative history. Tesla has been a shorting stocks recently. He chooses Apple by a landslide.
BUY ON WEAKNESS
They can't get enough product before Christmas. Own it, don't trade it, but shares will go lower before they turn higher.
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