NASDAQ:AAPL

Apple Inc (AAPL)

333.88
+0.19 (0.06%)
as of Oct 5, 2026, 2:04:12 pm Market Open.
2021 watching
0
COMMENT

It isn't moving the market today, but the Goldilocks' job report is. Nobody expected a blowout quarter from Apple and they didn't deliver one. It trades at a premium because it's a cash cow, buybacks a lot of shares ($20 billion) and it's a global brand. Re: growth, Apple depends on the telcos who subsidize the purchases of Apple phones. Suppose telcos stop? Also, the phone upgrade cycles have been lengthened. What are Apple's new products to drive sales? Not the goggles. True, Apple is fine and predictable.

COMMENT
Apple vs. Amazon

Operating margins came in 3x better than expectations. There were strong results in this report and investors have been waiting a long time for that. Earnings have been suppressed by all their reinvestments and this will continue. Amazon won't be greatly impacted by moves in interest rates, though the sector has. This will rebound when we end the rate-hiking cycle--and we're near that. Amazon has more growth potential than Apple. Despite its size, Amazon still has only a small portion of global sales. Apple still has growth in services, emerging markets, but the installed base of users is already enormous at 2 billion. Apple is more of a maturing company, and that's okay; Apple is predictable. Apple trades at a high PE of 30x, but that isn't sustainable for the next several years.

COMMENT

It trades at 30x PE, the street sees EPS growth of 9.9% annually, and a PEG ratio of 30. Not a terrible stock and it's heavily weighted in index funds, which helps. If Apple returns 7-8% annually going forward, the street will be disappointed. To gain outsize returns, the street has to look elsewhere. Apple has huge cash flow and continues to buyback shares though.

COMMENT
Apple vs. Amazon

For growth, the street sees Apple as a staple that commands pricing power. Apple couldn't meet demand for the 14 Pro, so the price of the 15 Pro will be higher. The company has levers to pull. For years, Amazon spent too much money to fuel growth, but that limited margins. Any company has to spend money on AI. Overall, Amazon is in a Goldilocks period: they will benefit from existing spending/investments, and they will improve margins for the next few quarters, but spending will resume again. Apple hasn't pulled those levers yet, but the street is giving it a premium, and demand for products is not inelastic. Watch demand in the next 2-3 replacement cycles.

BUY

Does Tim Cook ever disappoint at earnings? The company rarely does. She expects another consistent quarter.

BUY

Up 50% this year. Produces a galaxy of great products, a fabulous service revenue stream, and today announced it will launch an AI program. This pushed shares to a new high.

COMMENT
Apple is a large holding in a portfolio and shares have run up this year. Trim?

A tough call, because he always says buy Apple and don't trade it. But it's important to have portfolio discipline, so yes trim your holding if it is large.

PAST TOP PICK
(A Top Pick Jul 12/22, Up 32%)

Has risen on an expanded multiple, which isn't the greatest thing, pushing 30x earnings. Recurring services have become a bigger piece of its business. 93% loyalty rate. Share buybacks have been accretive.

COMMENT

Apple enjoys a lot of growth in China, but is losing a lot of its weight in the S&P (along with 6 other megatech names). 

HOLD

Owns, but is underweight, but wouldn't add to it. The PE is too high compared to the lower-PE cyclicals.

BUY

It just hit a $3 trillion valuation. Tim Cook executes and the company is dependable. There's more upside in the second half of 2023. Lots of cash flow and never surprises negatively in earnings.

DON'T BUY

Is underweight megatech . Apple's valuation now is crazy at 30x. They bought back 40% of its shares in the past 10 years. Revenues are down year or year, though cash flow is strong. Will keep buying back shares. Growth is limited.

BUY

Hitting record highs today and will return to a $3-trillion market cap. Question: how fast does it go to $3.5 trillion or $4 trillion? There's optimism about their Vision Pro headset which will add to revenues. This stock is off to the races. The valuation is rich, but justified and can be maintained.

DON'T BUY

Investors aren't considering that their revenues are tied to China, which is a risk. Also, their valuation is high.

PARTIAL SELL

It's incredible that the largest companies--megatech--keep going straight up. But it's inevitable to take profits, like she recently did with Apple. Still a fine company. She added to Microsoft because she sees a little more runway ahead. Markets will more further, because the money sitting on the sidelines is entering the market. But eventually, the market will scrutinize valuations.

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