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NYSE:SNAP

Snap Inc. (SNAP)

5.16
-0.55 (9.63%)
as of Jun 16, 2026, 8:00:00 pm Market Open.
80 watching
0
Investor Insights
star iconJun 16, 2026, 12:00 am

This summary was created by AI, based on 1 opinions in the last 12 months.

Snap Inc. has faced a challenging year, with its stock down by 39%. Experts are generally cautious about the company's prospects, with some even recommending it as a short due to its underperformance. There are speculations that potential activist investors might bring about significant changes, but for now, interest remains low among analysts. The overall sentiment points towards uncertainty about Snap's future performance, indicating that unless substantial changes occur, the stock may struggle to recover. Investors are advised to keep an eye on further developments, particularly regarding any new investor involvement before making decisions about Snap Inc.

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Consensus
Negative
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Valuation
Overvalued
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BUY
Allan Tong’s Discover Picks SNAP stock earnings are -$0.65 and well below the industry average of $3.84. Cash flow at -$0.59 also lags its peers. The PE is sky high, while price/sales and price-book also exceed industry averages. Essentially, SNAP is not a profitable company and carries a negative ROE. So, am I trashing SNAP and telling you to run away screaming from this stock? Millennials and kids love this social media platform. Stockchase’s research division recently noted that revenues have surged over 60% and daily users have leapt 22%. Business is so good that SNAP management revised revenue forecasts to up to $740 million vs. the street’s $703 million. Even though the U.S. is reopening, I don’t expect usage of this app will fall off, since people will continue to use their apps out of sheer habit. Read 3 Promising Stock Upgrades: SNAP, Uber, Corus for our full analysis.
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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK
Stockchase Research Editor: Michael O'Reilly SNAP represents the social media platform of Snapchat for Gen Z and millennials. Recently reported EPS of $0.07 beat analyst expectations of $0.02 as revenues surged over 60%. Daily users increased 22% with over 5 billion daily snaps. Management revised revenue forecasts to $720-$740 million versus analyst expectations of $703 million. We would buy this with a stop loss at $30, looking to achieve $75 -- upside potential over 38%. Yield 0% (Analysts’ price target is $75.44)
BUY

Pulled back with the group. Look at XLC, and you'll see it's making new relative strength highs. Wind at your back. He'd prefer FB, but you could buy this.

BUY
Rocketed nearly 30% after delivering a stunning report. Kids aged 16-25 develop and stick to consuming habits, and this explains Snap's user surge and blow-out quarter. His kid loves their augmented reality photos.
DON'T BUY
This really reacts to daily user usage metrics. He has been hesitant to enter into fad investing. He thinks it may get picked up by another company and bolted on their social media strategy. The multiple is volatile due to the swings from negative to positive earnings. They are up against a giant, so he would stay away for now.
DON'T BUY
He doesn't use this or Instagram, but notices that young people use Instagram more than Spapchat, and that's the problem. The IPO was hyped in March 2017, but the price has since tumbled because they don't know how to monetize user base which has stalled.
BUY
They mismanaged the offerings they put out last year, but it has since snapped back due to a reaction over Twitter. Many use Snap/Twitter as a pairs trade. Investors sell one to buy the other. So, with Twitter selling off lately, shares of Snap have risen. Buy in the $20s and sell in the $40s.
DON'T BUY

His son has abandoned Snap and Instagram. He thinks it is going to do better if they stop Facebook (FB-O) to continue stealing their best features. It is tempting to say they are too small to niche and they won’t making it. He wouldn’t buy it, but it is interesting to see.

DON'T BUY

He owned it, but they disappointed in earnings. He made some money on this (then bought Twitter). So...he recommends Twitter instead. Twitter has 336 million active users after purging a large portion of fake accounts and bots. Some investors were suspicious of this, but he sees this is an opportunity. Twitter has a very long runway--he's very bullish.

DON'T BUY

It’s a big tech stock with no earnings. He doesn’t know that much about the stock. It takes a long time for companies like this to make money, if they ever do, The investor has to decide whether this particular one is likely to become profitable. There’s a lot of competition. The stock hasn’t done well since it has gone public. He trusts the market.

COMMENT

They're innovative, but Instagram can quickly match their innovationst and they can understand the user better than Snap, because of the data that Facecook (its parent) has.

COMMENT

A stock he has really wanted to buy. It has been really disappointing. Every time it gets close to $16, it falls off. He can't believe it is this cheap. As a passing interest, he would continue to own it and buy it, for no other reason than he likes the app itself.

WATCH

The chart shows the stock hasn't gone anywhere, but just sideways, since July. You are best off to wait until it breaks out of the channel.

COMMENT

The earnings report was pretty dismal. This was a $20 billion app. They did it because they could and could monetize it, but since going public, they hit the top. The average daily usage is down quarter over quarter. A great example of how you have to be very, very careful when an IPO comes out, and what the motivation of the people selling it are.

DON'T BUY

He has made a lot of money on internet stocks, but on this one he has to side with the shorts. 20% of the float is being shorted. Instagram is copying a lot of their features. They don’t have a moat around their business model. It can pop on good news, though.

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