Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

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Investor Insights

Jul 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has received mixed reviews from various experts. While some indicate that the company is trading at a relatively attractive price compared to Canadian banks, others highlight challenges in the dental segment and asset management performance. Despite recent restructuring efforts, concerns about growth persist, particularly with the company's 5% growth forecast and a PE ratio of 11.7x for 2027, which is seen as inadequate given the broader market conditions. However, many experts believe in the long-term value of SLF, citing its strong dividend growth potential and substantial operations in Asia and the US. Nevertheless, the sentiment surrounding the stock suggests a cautious approach, with calls for watchful waiting amid macroeconomic concerns.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

BUY

Trading at a very low multiple with a decent yield. Have the ability to grow over time. Will be able to make acquisitions in the US where their insurance industries did not do as well.

PAST TOP PICK

(A Top Pick Apr 1/09. Up 20.94%.) 7.9% March 31, 2014 bonds. Still likes.

BUY ON WEAKNESS

(Market Call Minute) Likes the name. Disappointed in the last quarter.

DON'T BUY

He is not adding to the financial service sector. Street is starting to get a little more positive. He hasn’t seen the catalyst for this one. Prefers Power Corp.

DON'T BUY

The fact that they didn't cut the dividend is a very positive sign. Prefers this one over Manulife (MFC-T) because of all the issues over Manulife. Not interested in the insurance business right now. Better places to put your money.

BUY

Looks very well positioned to grow. Would take this over the bank stocks currently. 4.5% yield.

HOLD

The 3 large lifecos in Canada are Great West (GWO-T), Sun Life (SLF-T) and Manulife (MFC-T) and this would be the order of his preferences. Conservatively run. Doesn't give you the highs or the lows and are trying to increase presence in the US at a good time.

TOP PICK

Capital Trust II 5.863% maturing December 31 2108. (Screen showed 2108 but expect this should have been 2018. Bill) Has done very well in this environment as spreads tightened in. Moody's recently downgraded banks and Lifecos giving you an opportunity to Buy and still get some value.

Wealthica Track your Stocks in your Watch List

COMMENT

Prefers ManuLife (MFC-T) but this would be his 2nd choice.

HOLD

His preference is Manulife (MFC-T). Both companies have been challenged because of their seg fund related assets and low interest rates. (See Top Picks.)

SELL

Does not own any lifecos currently but is looking at them very closely as they are currently trading at a discount to bank stocks. Of the 3 majors, this would be her least favourite. Doesn't have the catalyst for performance as she sees in ManuLife (MFC-T) or the stability in Great West (GWO-T).

HOLD

Is relatively cheap (8-9 times next year’s earnings). May want to average down, depending on time horizons

HOLD

Have been giving guidance to investors as to what normalized earnings might be which has been very hard for analysts to figure out. Thinks the dividend is safe. A bit of a cloud hanging over the industry in terms of capital requirements and expect the stock will go sideways until this is clarified.

WEAK BUY

Prefers it to MFC because they couldn’t sell a variable annuity if their life depended on it.

HOLD

(Market Call Minute.) Great West Life (GWO-T) is a better name to own in this sector.

Showing 556 to 570 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

Capital Area Planning Group

Kevin Simpson

Capital Wealth Planning

Josh Brown, CEO, Ritholtz Wealth Management

Ritholtz Wealth Management

Michael Hakes - CFA, MBA

Murray Wealth Group

Stephanie Link, Chief investment strategist, Hightower

Hightower

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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)