TSE:SLF

Sun Life Financial Inc (SLF.TO)

113.00
+0.04 (0.04%)
as of Jul 3, 2026, 8:00:00 pm Market Open.
718 watching
0
Investor Insights
star iconJul 4, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) is seen as a generally solid investment by various experts, although the performance and outlook differ among analysts. Some highlight that SLF trades at a lower price-to-earnings ratio compared to Canadian banks and has demonstrated decent ROE figures, albeit with some recent challenges in its dental business in the U.S. Analysts suggest holding onto SLF, given its long-term growth potential, particularly in Asian markets, and its consistent dividend growth. Despite the positive aspects, there are concerns about current valuations, with some experts seeing it as not cheap relative to book value and growth expectations. Overall, the consensus indicates a bias towards maintaining existing positions while being cautious about new investments.

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Consensus
Hold
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Valuation
Fair Value
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Similar
MFC
TOP PICK

Their last quarter was penalized due to some stop-loss insurance on their books and a small impairment from an investment in Vietnam and softer flows at MSF, their US investment arm. Is now in a range worth buying. This and MFC remain core holdings of his. It yields a safe 4.13%

(Analysts’ price target is $86.45)
HOLD

Start with valuation -- 10x 2026 for 12% growth. A few bad quarters with a weaker US, which caught market by surprise. Outlook improving. Worst-case on the tariff war (which is not his base case), there will be less $$ floating around to buy insurance products. 

Don't buy this name right now. Longer term you're fine. Steady compounder, safe dividend that will grow. Instead, he'd buy MFC on its cheaper valuation (which, for him, makes it safer).

HOLD

Its EM exposure was always viewed positively because it helps to propel growth. That's flipped a bit against it. Very well run, attractive dividend. An income name. If you own, just sit tight. He owns GWO instead.

Unspecified

Over time it should get back to $88. Life insurance companies have less exposure to tariffs and recession than banks. Banks are more vulnerable to rising unemployment. Near term, life insurance companies are better buys than banks but longer term banks are better.

BUY ON WEAKNESS

As a value investor, not growth, he didn't like SLF when markets were ripping higher late last year. However, if this falls down to its trend line of $70, he would buy.

BUY

Best-performing insurer through the financial crisis. Largest foreign insurer in India, so not just in Canada. Great job in life insurance and asset management. Conservatively run. Steady dividend grower. Looking for 7-10% earnings growth over time. Core holding for him.

HOLD

Some weakness in recent results. Sometimes when a stock's run up, and results come in lighter than expected, stock sells off on a trade. Fundamentals haven't shifted significantly. Relatively stable earnings, so it's good for income. Asset management divisions can be lumpy with interest rate moves. Reasonable investment for income with some growth.

She owns CB.

WATCH

Benefits from demographics and growth engine in Asia. Recent results not that strong; dig more into those before you jump in. Good, long-term business.

PAST TOP PICK
(A Top Pick Oct 03/24, Up 28%)

Was a little turbulent after its earnings miss, but it remains solid. Don't sell. It will return to and exceed previous highs.

HOLD

MFC has a slightly better dividend than SLF right now, though he likes both names. MFC is also slightly cheaper than SLF, so that's why MFC is in his portfolio.

BUY
For dividends in an RRSP.

A lifeco, but also offers investment products. Solid, dependable. Never very exciting growth, well capitalized, prudent capital allocator. Dividend well covered and should grow. Asian angle gives it a bit of growth. Yield is ~4%.

He also owns MFC, and you can give that one a look. Similar business to SLF.

HOLD

All the insurance names, both in Canada and the US, continue to work. If interest rates do, in fact, go higher, that will only be beneficial for lifecos and other insurers. The chart looks fantastic. Good run, so there is some weakening in the intermediate term.

If a long-term holding, best thing you can do is sit on your hands and do nothing except participate in the DRIP program. Especially if he's right on the broader call of rates being 8-10% in the secular bear market of 2030-40, should be a big tailwind for insurers.

BUY

IFC did well this year, but SLF has done better. MFC was hit by variable annuity issues. SLF is stabler. Insurers were undercapitalized, but have seen more capital since Covid. Interest rates in US and Canada have bottomed, he thinks.

BUY

Owns shares in the business. Very strong franchise in Canada. Recent 52 week high of share price indicative of business success. Very strong assets with reliable dividend. Would suggest a good long term investment. 

COMMENT

His #3 choice in the space, behind MFC at #2, and FFH at #1.

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