TSE:SLF

Sun Life Financial Inc (SLF.TO)

116.00
+1.24 (1.08%)
as of Jul 24, 2026, 8:00:00 pm Market Open.
717 watching
0
Investor Insights
star iconJul 24, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) has experienced a recent rally, supported by strong performances in the money management sector, which benefits from favorable market conditions. However, the company faces challenges in its dental business in the U.S., raising concerns about its ability to meet future profit targets. There is mixed performance across its various segments, with asset management showing slower growth, and a notable decrease in net income from individual protection. Despite a recent quarter that fell slightly short in expectations, experts maintain a generally positive outlook on SLF due to its historical track record, strong dividend growth, and significant international presence, particularly in Asia. While some analysts suggest a cautious approach, many see value in holding SLF as it adjusts to market changes and leverages opportunities for growth.

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Consensus
Hold
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Valuation
Fair Value
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Similar
MFC, MFC
COMMENT

His #3 choice in the space, behind MFC at #2, and FFH at #1.

BUY

The extended low interest rate from 2008-2020 hurt insurance companies when they used the bond market to fund their very long-tail liabilities can can push up the risk curve on their investments. The lifecos are in good shape, though, and will benefit from lower rates. They continue to pay dividends, grow well and trade at decent multiples. SLF outperforms MFC.

BUY

The extended low interest rate from 2008-2020 hurt insurance companies when they used the bond market to fund their very long-tail liabilities can can push up the risk curve on their investments. The lifecos are in good shape, though, and will benefit from lower rates. They continue to pay dividends, grow well and trade at decent multiples. SLF outperforms MFC.

HOLD

Interest rates going down is, theoretically, bad for the insurance business but good for dividends. Yield's around 4%, with about 10% stock appreciation. Counting on nice dividend increases. Normally regarded as one of the best-run; overshadowed by turnaround in MFC. 

HOLD

Probably a solid long-term hold, attractive dividend yield. Overhang has been poor performance of its asset management group in the US. Operations in Asia, growth area. Stable. Dominance in NA, growing internationally.

Unspecified

He has a large personal holding but his funds don't. His company also owns Manulife.

PARTIAL BUY

Expecting a share price around $75. Would buy stock around $60. Would recommend a small position. Falling interest rates will not benefit life insurance companies. Overall, would recommend a small position in portfolio. 

DON'T BUY

Insurance an attractive sector. Rising interest rates good for the business. However, Manulife is a better option. Sunlife under performing compared to others. Would not recommend buying at this time. 

BUY

Current valuation is high - but overall is a quality company. ROE very strong - generous dividend (~4%). Would recommend buying - is a well managed company. Excellent management team. Owns shares, and would recommend buying. 

BUY

MFC is the name in the Insurance space that keeps working. A few years ago, it was like that cough syrup -- doesn't taste good, but it works. Insurance companies are set to outperform banks. MFC is #1, SLF #2, POW #3.

BUY

Great quality company. Revenue: Canada (53%), US (17%), Asia (17%), Europe (10%). Shares moving higher. China opening post-Covid driving business, higher EPS, and higher share price. No hesitation to buy and hold.

HOLD

Good technical strength, 200-day MA still moving higher as is the price. Hitting 52-week highs. $74 is the all-time high, above that would be a breakout. Well diversified. Yield is 4.34%. Good spot to be, but he own MFC instead. 

Some of the insurers are outperforming the banks because they're a bit more levered to falling interest rates, fewer credit concerns and loan-loss provisions. Likes banks, too.

BUY

Banks are a tougher story due to capital ratios and inability to grow. Instead of a bank, look to MFC or SLF.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

Insurance companies typically do better, financial, in times of rising rates. This is because their surplus cash earns more. But, they also pay dividends, and their stocks were hit fairly hard regardless when rates rose. So, we would still expect some tailwinds for the sector as investor re-value solid dividends from both insurers AND banks. 
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DON'T BUY

His metrics flashed sell recently. $51.30 is his target, or 18.5% downside. In no rush to buy this or any insurance company now. Wait for cheaper shares.

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