Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 4, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) is seen as a generally solid investment by various experts, although the performance and outlook differ among analysts. Some highlight that SLF trades at a lower price-to-earnings ratio compared to Canadian banks and has demonstrated decent ROE figures, albeit with some recent challenges in its dental business in the U.S. Analysts suggest holding onto SLF, given its long-term growth potential, particularly in Asian markets, and its consistent dividend growth. Despite the positive aspects, there are concerns about current valuations, with some experts seeing it as not cheap relative to book value and growth expectations. Overall, the consensus indicates a bias towards maintaining existing positions while being cautious about new investments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

HOLD

Lifecos are going to benefit from higher interest rates and bond yields. SLF has probably done a better job than MFC over the last decade, but he owns both.

WEAK BUY

Insurance companies as a group are down 20% YTD, while the TSX is down around 12%. Weaker economy hurts. Question is whether it's overly reflected in the sector? GWO tends to trade at a premium, clean earnings. He'd buy the sector, given the nice dividends and low valuations. Second half won't be as bad as the first. He'd go with MFC, trading at 6.5x earnings. Second choice SLF, third GWO.

WEAK BUY

SLF vs. GWO vs. MFC He looks at price to book. MFC is one of the cheapest names out there. GWO is trading at 1.17x, whereas MFC is at 0.87x. SLF is more expensive at 1.4x, but you get the heavier wealth management arm and more exposure to Asia. No issue with GWO, pretty high and secure dividend at 6.3%. On a combination of growth and valuation, he likes MFC more. SLF is on par with GWO as a pick.

HOLD

Financial statements not indicating catalyst for share appreciation. No major problems with company. Is one of the better insurance companies in Canada. Entry into the US market has been good. Rising interest rates is good for insurance business.

BUY ON WEAKNESS

A little more defensive than Manulife. asset management in the U.S.

BUY

SLF vs. ATD'B ATD is doing very well because oil prices are high. Also, they are on the verge of buying a company. Both add to upside. SLF is the best Canadian insurer, with stable, but slow earnings growth. It will benefit from higher interest rates. Buy and put away and own for the dividend. Shares are down 5-10% from last year's high, so good to enter now.

COMMENT

As interest rates rise, lifecos tend to do better. On the other hand, it is offset by weaker equity markets. It will be choppy. For a trade, you could accumulate here. He owns Manulife instead. Range trade this.

BUY

Interest rates going up is generally good for insurance companies. Extremely well managed. One of his favourites in the industry. He'd recommend it today. Priced at the right level now. Yield of just over 4%.

BUY

Allan Tong’s Discover Picks Rising interest rates are an obvious tailwind for insurance companies. SLF Pays a 3.76% dividend at only a 34.45% payout ratio, and trades at merely 10.51x. Its EPS of $6.67 was 62.72% higher than the previous year and leads its peers; MFC’s EPS is $3.54. Read 4 Promising TSX Stocks for our full analysis.

TOP PICK

Very strong financials and management team. Rising interest rate environment will benefit company. Able to consistently grow earnings above 8-10% goal. Catalyst to increase share price might come from improved USA operations. Expecting dividend increases in the future.

BUY

SLF vs. MFC MFC is cheaper, better yield. Rising rates are good for insurance companies broadly, and MFC in particular. Long-term chart shows it has traded higher under normal interest rates conditions. Mild preference for MFC.

BUY

Life insurance in general is undervalued at 8-10x forward earnings. The players in Canada have strong dividend yields. EM focus in Asia and India. Earnings were somewhat disappointing. But longer term, a reasonable investment. His preference is GWO, with more of a mature market focus. See his Top Picks.

BUY

Had Covid impairment charges which is typical across the group. U.S. side is capital light which the market likes. Also closing the dental quest business which is accretive. Price/Growth is good- growing at 11%. Good dividend. Buy when goes quiet.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Insurance companies tend to do well with higher interest rates. Not too concerned with the sector. As long as the economy stays strong, it should be okay. Unlock Premium - Try 5i Free

BUY

Manulife vs. SunLife He prefers Manulife, though there are concerns about their Asian exposure. But they are selling at slightly over book and SLF higher. MFC also pays a higher yield of over 1%, and the valuation is better with MFC. He owns both and both will benefit from rising interest rates. MFC has been minimizing risk by getting out of their non-core holdings and to concentrate on their profitable businesses, but this demands patience. They are making solid progress as the new CEO focuses on shareholder value.

Showing 61 to 75 of 1,049 entries

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Sun Life Financial Inc (SLF.TO)