TSE:SHOP

Shopify Inc. (SHOP.TO)

176.57
+3.06 (1.76%)
as of Jul 13, 2026, 8:00:00 pm Market Open.
980 watching
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Investor Insights
star iconJul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

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Consensus
Cautious
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Valuation
Overvalued
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AMZN
BUY ON WEAKNESS

A successful Canadian technology story. They provide the backend for small businesses who wish to have an online presence. Lately this has been consolidating. If you get this in the $110-$112 range, that would be a pretty good entry point. If you own, continue to Hold. They recently signed a deal with Amazon (AMZN-Q).

PARTIAL SELL

Buy or sell? This has pretty much doubled, even after the 15% pullback in the last few weeks. One of Canada’s leading e-commerce names, providing a platform for small/medium sized businesses to get online. They’ve done very well and are rapidly expanding. Trading at a level that is difficult to justify by near term earnings. If you are confident they can continue their leading position 5-10 years from now and dominate the market, it is fully justified to have further upside. Shorter term, it is more picking and choosing an entry point. If you have a profit position, hold onto your core position and take some profit, and maybe buy back when it comes down a little.

HOLD

This has done very well. An interesting business. They have grown and have proven to the market that it does work. This is a tough entry point. If it moved up another 10%, he would be inclined to sell.

COMMENT

Getting beaten up a little lately because of the rotation out of technology. Longer-term, this company makes a lot of sense for Canadian investors looking for a strong Canadian tech name. They are doing extremely well and their earnings are moving forward. There are no earnings at this stage, so he doesn’t own this.

DON'T BUY

It is one of those stocks he would not normally be able to buy because the valuation is so high based on earnings today. They are continually investing in growth. They cater to small to mid-sized businesses. They have to keep marketing. They are trying to go up-market to larger corporations. It is nosebleed valuation.

BUY

(Market Call Minute) It has a high valuation, but he likes it.

COMMENT

An interesting name, but the valuation is almost in nosebleed territory. You have to have a really, really longer-term perspective to have confidence in earnings growth, to justify the current valuation.

BUY ON WEAKNESS

This is part of the Google, Amazon world. Amazon is using them for all of their smaller transactions. Believes they have huge growth in front of them. He would use downturns to gradually move into the stock and establish a position. Take a stab at some of this today.

RISKY

It had a pullback off its highs as it got caught up in the tech sell off. Short term it is a good buy, but it is an anti-value stock. It is a very rich valuation. It might be an interesting short term trade.

PARTIAL SELL

It is a growth stock, very well positioned, but it is a momentum stock and the valuation is too high for her. She would not be buying it and might trim back if it is a big position.

COMMENT

He likes the business model. The company has done exceptionally well and is providing an important service. Has always had a concern in the back of his mind that if Amazon (AMZN-Q) really wanted to get into this space through their own marketplaces, this company would be vulnerable. The stock has done exceptionally well and its valuations are extremely lofty. Investors have to be aware that when you are paying high multiples, a bump in the road could be pretty painful.

BUY ON WEAKNESS

Platforms for commercial entities. A great Canadian success story, and has very good legs on it. He would nibble on this at these bad pullbacks of $10-$20.

COMMENT

He likes this company. Trades at about 12 or 13 times revenue, and is riding the Amazon (AMZN-Q) wave. You have to keep your exposure in perspective. This is a company that, if there is a market correction, will get whacked pretty hard. Just use caution.

BUY

He likes this. It has a really good platform. It was clearly designed on the desktop, but they made efforts to put it on smart phones. Overall, it is a strong name.

PARTIAL BUY

The market cap is around $12 billion. In the grand scheme of things, everyone knows that Amazon (AMZN-Q) is eventually going to buy these guys out. The growth of this thing internationally is fabulous. He would scale into this and not buy into it all at once.

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