TSE:RCI.B

Rogers Communications (B) (RCI.B.TO)

46.20
+0.20 (0.43%)
as of Jul 24, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 26, 2026, 12:00 am

This summary was created by AI, based on 28 opinions in the last 12 months.

Rogers Communications (RCI.B) presents a mixed outlook among analysts, with the consensus indicating a belief in the sustainability of its dividend, supported by a relatively low payout ratio compared to peers. However, there are several challenges, including high debt levels of approximately $40 billion, intense competition within the telecom sector, and a mature business model that demands significant capital expenditures. The performance of Rogers’ sports assets has become a focal point, with analysts debating their future monetization potential. While some experts express bearish sentiments due to weak immigration and price pressures, others appreciate the company's hidden value and the recent strategies to reduce capex and improve free cash flow. The general sentiment reflects a cautious optimism, mostly aiming for defensive positioning in a challenging industry environment.

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Consensus
Cautious
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Valuation
Undervalued
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Similar
Telus, T.TO
DON'T BUY
He just issued a note on Rogers today. In June, he warned Rogers was weakening. Today's it is testing support at $64.30. If it falls that, next support is $61.66 or 4% downside. It's mired in a descending triangle pattern.
DON'T BUY

He doesn't follow the telcos daily, but he prefers telcos over cable companies. Telus and BCE have nearly completed their 5G install, though Rogers is converting too. BCE is better than Rogers, which blew its budget on the NHL broadcast licenses; Canadian teams haven't gone deep into the playoffs which has limited Rogers' revenue. In fact, there's more growth in soccer and other non-hockey sports, so that's a tailwind for BCE's broadcasting arm. All telcos will be impacted by the unlimited data plans now on the market. BCE has great assets and a lower payout ratio than Rogers.

COMMENT

It is a pretty solid company. They have risk from a fiscal policy which would be lower on PPL-T. You have fiscal risk on all the telecoms right now.

DON'T BUY

He prefers Telus, which is a pure play. Rogers owns sports teams, not a pure play. They do have a strong moat. But Canadian politicians vow to reduce cell phone bills and this will hurt all telcos. Canadians pay very high cell phone bills compared to the world. Well-run and pays a good dividend.

HOLD
He sold it when it got over $70 but he thinks it is going to trade sideways for a while. It is the only one in the space he does not own in this sector.
COMMENT

A very defensive space, telcos. Not a growth stock, but pays income. He prefers BCE, because it just finished a big capex cycle and pays a higher dividend. Also, wireless penetration in Canada is limited, which in turn limits growth. That said, all the Canadian telcos are good for the long-term. Buy for the dividend, not growth.

BUY
It's had a pullback, but they will grow their dividend yield. 5G will be a massive capital spend and transform the industry. It's fairly recession-proof. The price target is $75.
DON'T BUY
$64.70 is a low from late August and a bit lower in April. It held in there. Around $69 there is a bunch of resistance. It has had no strength against the S&P since June. We are probably going to come back to the low $60s test.
HOLD

Generally, she doesn't have a core position in telecoms. She doesn't see the growth. Dividends are safe. Rogers has lagged BCE, but looks as though it's stabilizing here. Wireless will drive these companies. Subscribers continue to go up, and they also sell data. Rogers is a safe income stock. Yield is just shy of 3%.

BUY

With telecoms, you want to look at enterprise value over EBITDA. Likes the dividend, of about 3%, and should grow. Stock's a bit off because of competition last quarter. Good time to accumulate shares. For total return, best performer compared to BCE and Telus over last few years.

HOLD
We are seeing a lot of fights between the telecom companies. Over the last few years they have come back. They are being beaten on fibre to the home and the wireless market is very competitive. He has others he would rather own.
TOP PICK
It’s hit the 52-week low. Likes it here, and it’s in a good spot. The risk is higher for it to go higher than lower.
BUY
Trading at a 52-week low. Telcos are an easy target for the election. Great buying opportunity. Results are improving. Dividend will go higher. Cheap valuation.
BUY ON WEAKNESS
It's a good time to buy it now, during a pullback. He owns no telcos, but this is the best one, least exposed to secular erosion to the wireless business.
PARTIAL BUY
He likes it at current levels and would start to pick away at it. A good, long-term dividend play. It's not recession-proof; it's a discretionary consumer stock.
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