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TSE:RCI.B

Rogers Communications (B) (RCI.B.TO)

52.50
-0.83 (1.56%)
as of Jun 17, 2026, 8:00:00 pm Market Open.
604 watching
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Investor Insights
star iconJun 17, 2026, 12:00 am

This summary was created by AI, based on 26 opinions in the last 12 months.

Rogers Communications (RCI.B) has garnered mixed reviews from experts, reflecting a complex landscape within the Canadian telecom sector. While some analysts appreciate its diversified business strategy, particularly the monetization of its sports assets, others express concerns about competitive pricing pressures and network quality. The company's lower dividend yield is viewed as a reason for investing in growth or debt reduction, appealing to value-seeking investors. However, there is caution due to the overall debt levels and uncertain growth outlook, leading to a consensus that the telecom sector, including Rogers, is underperforming compared to expectations. Analysts recognize the potential for Rogers to recover but remain wary of the competitive environment and the qualities of its acquisitions.

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Consensus
Cautious
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Valuation
Undervalued
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Similar
Telecom, BCE
COMMENT

A very defensive space, telcos. Not a growth stock, but pays income. He prefers BCE, because it just finished a big capex cycle and pays a higher dividend. Also, wireless penetration in Canada is limited, which in turn limits growth. That said, all the Canadian telcos are good for the long-term. Buy for the dividend, not growth.

BUY
It's had a pullback, but they will grow their dividend yield. 5G will be a massive capital spend and transform the industry. It's fairly recession-proof. The price target is $75.
DON'T BUY
$64.70 is a low from late August and a bit lower in April. It held in there. Around $69 there is a bunch of resistance. It has had no strength against the S&P since June. We are probably going to come back to the low $60s test.
HOLD

Generally, she doesn't have a core position in telecoms. She doesn't see the growth. Dividends are safe. Rogers has lagged BCE, but looks as though it's stabilizing here. Wireless will drive these companies. Subscribers continue to go up, and they also sell data. Rogers is a safe income stock. Yield is just shy of 3%.

BUY

With telecoms, you want to look at enterprise value over EBITDA. Likes the dividend, of about 3%, and should grow. Stock's a bit off because of competition last quarter. Good time to accumulate shares. For total return, best performer compared to BCE and Telus over last few years.

HOLD
We are seeing a lot of fights between the telecom companies. Over the last few years they have come back. They are being beaten on fibre to the home and the wireless market is very competitive. He has others he would rather own.
TOP PICK
It’s hit the 52-week low. Likes it here, and it’s in a good spot. The risk is higher for it to go higher than lower.
BUY
Trading at a 52-week low. Telcos are an easy target for the election. Great buying opportunity. Results are improving. Dividend will go higher. Cheap valuation.
BUY ON WEAKNESS
It's a good time to buy it now, during a pullback. He owns no telcos, but this is the best one, least exposed to secular erosion to the wireless business.
PARTIAL BUY
He likes it at current levels and would start to pick away at it. A good, long-term dividend play. It's not recession-proof; it's a discretionary consumer stock.
DON'T BUY
Long term? There are better opportunities elsewhere facing less competition than Rogers, with 5G coming. That said, the telcos do well in volatility. But competition is heating up now among telcos. Cogeco looks interesting though with their big U.S. roll-out and a better chart.
BUY

During a recession? Like it a lot. Has the best leverage to 5G. He doesn't think Trudeau will There's talk of 5G not rolling out until early-2021, but he doesn't believe that. Low interest rates will be good for Rogers. See BCE to buy Rogers. Pays a 3.1% dividend. A great long-term hold.

DON'T BUY

Only 2% EPS growth, he forecasts, trading at 15x PE. Good dividend. They are more exposed to wireless than BCE is. He has a $72 target. An okay name, but look elsewhere for growth.

DON'T BUY
He's not fond of all the telcos. Rogers' valuation is trading at historic highs. Bond proxies like this have run up lately.
DON'T BUY

He owns BCE instead, which is more defensive. The threat to Rogers (and the telcos) is the unlimited data plans. ARPU could stagnate or decline just as 5G ramps up, so the telcos may need to spend more to roll it out. Rogers has to spend more anyway, because Rogers owns the entire network, whereas BCE shares some of that burden with Telus.

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