NYSE:NKE

Nike Inc (NKE)

43.26
-0.22 (0.49%)
as of Jul 21, 2026, 4:19:12 pm Market Open.
276 watching
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Investor Insights
star iconJul 21, 2026, 12:00 am

This summary was created by AI, based on 23 opinions in the last 12 months.

Nike Inc. has faced significant challenges recently, reflected in its stock performance, which is down 20% over the past six months. Several experts highlighted issues like declining revenues, particularly in key areas like digital sales and international markets, alongside increased competition and changing consumer preferences. Despite these hurdles, a few analysts remain optimistic about the potential for a turnaround, particularly under the new CEO, who has implemented changes aimed at revitalizing the brand. However, many others urge caution, citing persistent structural problems and competition, making Nike a trade rather than a long-term investment. Insider buying and product innovations are noted as positive signs, but skepticism about the company’s ability to regain its former growth trajectory remains prevalent.

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Consensus
Negative
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Valuation
Overvalued
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LULU
WEAK BUY
Perking up today with Bill Ackman taking a position.

He sold some time ago. He struggled with its ability to connect with the younger generation. World leader in so much stuff. Probably a value play, he wouldn't say not to buy. 

But he'd prefer to pay more, knowing it has more momentum behind it. He'd wait until metrics start to improve, showing that its lustre had come back.

HOLD

Difficult quarters recently. Recent earnings misses. Strong brand power. Concerns on valuation. A leader in its space. Slower revenue growth; this would have to change for him to be interested. If you own it, hold; but don't add now.

BUY

Can't beat it as a brand. Issue has been poor execution. Once they get that sorted out, has great products to offer. Olympics should help.

BUY ON WEAKNESS

Excellent company with very strong brand. Has sold shares, but will wait to buy back in. Ability to generate new products is incredible. Would hold shares for 5 years. 

DON'T BUY

You cant' just blame weak sales in China, because US sales are down too.

WATCH

One of the worst performers, down 33% on the year, 52-week low. She sold a while ago, took a small loss. Unlikely to fall much further. 19x forward PE. Pressure in the space, sluggish sales in China. Cutting costs. Still has strong branding, global market share of nearly 40%.

Likes the company, watches it. She'd wait for confirmation of a turnaround before getting in.

DON'T BUY

It's temping to buy on such weakness, but the company hasn't owned it to what's wrong with it. Something's gotta change.

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1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Mar 12/24, Down 19.1%)Stockchase Research Editor: Michael O'Reilly

Our PAST TOP PICK with NKE has triggered its stop at $81.  To remain disciplined, we recommend covering the position at this time.  

DON'T BUY

Is there any hope? After its last recent report, shares plunged 20% to march 2020 Covid levels. It still isn't rebounding, but still falling today. Sales were -2% YOY from weakness in North American and EMEA, though sales in China were actually +3%. They beat earnings though largely from cost cuts. Overall, it was a mixed quarter, but the forecast was grim, with a 10% sales decline. Their return to sales growth will take a long time.

WAIT

He owned it but sold. It seems to be losing its brand image and a company from Switzerland is gaining market share. The stock is down so it will be a value candidate for a while. Wait for signs of a comeback before buying.

DON'T BUY

Is plunging nearly 20% after reporting and on weak guidance. Expectations were incredibly high. New products and lower inventory were supposed to happen in the second half, but are now pushed into 2025. Also, revenue growth has fallen (projected) from high-single digit to low. It will take a while to right this ship.

DON'T BUY

Is plunging 20% today on weak guidance. Is down 40% and their multiple is cut in half and their chief product officer left. They moved away from their core business--athletic leisure to back-to-work. He prefers LULU, which at 20x PE trades lower than Nike. Believes in LULU's management and positioning.

DON'T BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

EPS of $1.01 beat estimates of $0.84 and revenues of $12.6B missed estimates of $12.89B. Sales declined 2% year-over-year, but its gross margins expanded 1.1% to 44.7% for the quarter. Management noted it is addressing near-term challenges head-on, and guidance was updated to reflect FY2025 revenue to be down mid-single digits, with the first half falling by high single-digits. Several analysts downgraded the name, but historically NKE has shown resilience during economic downturns. 

We certainly do not like the negative momentum here, and from its peak in 2021 it is now at a 55% drawdown. This is a slightly worse drawdown than in 2009, and slightly better than its drawdown from 2000. It is still trading at a fairly high forward P/E of 22.5X, considering the large drawdown, but for a long-term hold, we see this name as having potential to recover eventually. But this process could take several years, and for now we would prefer to wait until its price has settled and found an area of support.
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BUY

Shares have fallen the last two quarters as low as $90, but are rising now. It could reach $110. The summer Olympics are a tailwind and results from China just have to be less worse to please the street.

PARTIAL BUY

You can start buying this now. It's underperformed. It reports Thursday. Last April, shares held the September 2023 low and was slightly higher. In recent weeks, shares have based and are rising to its critical 200-day moving average. He will take a small position today and add if this cracks its 200-day.

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