NYSE:NKE

Nike Inc (NKE)

43.23
+0.25 (0.58%)
as of Jun 8, 2026, 8:00:00 pm Market Open.
276 watching
0
Investor Insights
star iconJun 7, 2026, 12:00 am

This summary was created by AI, based on 23 opinions in the last 12 months.

Nike Inc. (NKE) is facing significant challenges with a declining financial performance, highlighted by a -3% revenue drop and a steep -33% fall in shares this year. Many experts note that the brand's ability to command premium prices has diminished, resulting in stiff competition and changing consumer preferences. The recent quarter saw disappointing results in digital sales and its Converse brand, adding to concerns about long-term viability. Despite some optimism around the new CEO's potential to drive a turnaround, the general sentiment reflects caution due to external factors like tariffs and anti-American sentiment. While some view recent insider buying and a low stock valuation as positive signs, most analysts remain skeptical about immediate recovery prospects.

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Consensus
Cautious
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Valuation
Overvalued
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LULU
HOLD

Difficult quarters recently. Recent earnings misses. Strong brand power. Concerns on valuation. A leader in its space. Slower revenue growth; this would have to change for him to be interested. If you own it, hold; but don't add now.

BUY

Can't beat it as a brand. Issue has been poor execution. Once they get that sorted out, has great products to offer. Olympics should help.

BUY ON WEAKNESS

Excellent company with very strong brand. Has sold shares, but will wait to buy back in. Ability to generate new products is incredible. Would hold shares for 5 years. 

DON'T BUY

You cant' just blame weak sales in China, because US sales are down too.

WATCH

One of the worst performers, down 33% on the year, 52-week low. She sold a while ago, took a small loss. Unlikely to fall much further. 19x forward PE. Pressure in the space, sluggish sales in China. Cutting costs. Still has strong branding, global market share of nearly 40%.

Likes the company, watches it. She'd wait for confirmation of a turnaround before getting in.

DON'T BUY

It's temping to buy on such weakness, but the company hasn't owned it to what's wrong with it. Something's gotta change.

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PAST TOP PICK
(A Top Pick Mar 12/24, Down 19.1%)Stockchase Research Editor: Michael O'Reilly

Our PAST TOP PICK with NKE has triggered its stop at $81.  To remain disciplined, we recommend covering the position at this time.  

DON'T BUY

Is there any hope? After its last recent report, shares plunged 20% to march 2020 Covid levels. It still isn't rebounding, but still falling today. Sales were -2% YOY from weakness in North American and EMEA, though sales in China were actually +3%. They beat earnings though largely from cost cuts. Overall, it was a mixed quarter, but the forecast was grim, with a 10% sales decline. Their return to sales growth will take a long time.

WAIT

He owned it but sold. It seems to be losing its brand image and a company from Switzerland is gaining market share. The stock is down so it will be a value candidate for a while. Wait for signs of a comeback before buying.

DON'T BUY

Is plunging nearly 20% after reporting and on weak guidance. Expectations were incredibly high. New products and lower inventory were supposed to happen in the second half, but are now pushed into 2025. Also, revenue growth has fallen (projected) from high-single digit to low. It will take a while to right this ship.

DON'T BUY

Is plunging 20% today on weak guidance. Is down 40% and their multiple is cut in half and their chief product officer left. They moved away from their core business--athletic leisure to back-to-work. He prefers LULU, which at 20x PE trades lower than Nike. Believes in LULU's management and positioning.

DON'T BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

EPS of $1.01 beat estimates of $0.84 and revenues of $12.6B missed estimates of $12.89B. Sales declined 2% year-over-year, but its gross margins expanded 1.1% to 44.7% for the quarter. Management noted it is addressing near-term challenges head-on, and guidance was updated to reflect FY2025 revenue to be down mid-single digits, with the first half falling by high single-digits. Several analysts downgraded the name, but historically NKE has shown resilience during economic downturns. 

We certainly do not like the negative momentum here, and from its peak in 2021 it is now at a 55% drawdown. This is a slightly worse drawdown than in 2009, and slightly better than its drawdown from 2000. It is still trading at a fairly high forward P/E of 22.5X, considering the large drawdown, but for a long-term hold, we see this name as having potential to recover eventually. But this process could take several years, and for now we would prefer to wait until its price has settled and found an area of support.
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BUY

Shares have fallen the last two quarters as low as $90, but are rising now. It could reach $110. The summer Olympics are a tailwind and results from China just have to be less worse to please the street.

PARTIAL BUY

You can start buying this now. It's underperformed. It reports Thursday. Last April, shares held the September 2023 low and was slightly higher. In recent weeks, shares have based and are rising to its critical 200-day moving average. He will take a small position today and add if this cracks its 200-day.

BUY ON WEAKNESS

Does not own shares at this time. Is a quality company, and has been watching closely. Waiting for share price to fall before investing in company. Also concerned about product innovation cycle - hoping is restarts soon. Upcoming Olympics could also be good for the company. 

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