NYSE:NKE

Nike Inc (NKE)

43.23
+0.25 (0.58%)
as of Jun 8, 2026, 8:00:00 pm Market Open.
276 watching
0
Investor Insights
star iconJun 8, 2026, 12:00 am

This summary was created by AI, based on 23 opinions in the last 12 months.

Nike Inc (NKE) is experiencing significant challenges as it faces declining revenues and a tough competitive landscape, with experts highlighting various issues like falling digital sales and the struggles of its Converse brand. Many analysts express skepticism about a swift turnaround, citing factors such as changing consumer preferences, company execution problems, and geopolitical tensions affecting its market in China. While some believe the company's iconic brand might eventually find its footing, others see the current valuation as overly expensive. Insider buying and potential market rebounds provide a glimmer of hope, yet most consensus views suggest that the path to recovery will be long and fraught with risk. Consequently, while some analysts view recent price levels as enticing, a cautious approach is largely recommended as Nike navigates its challenges.

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Consensus
Negative
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Overvalued
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LULU
BUY ON WEAKNESS

Has sold shares, and bought Target instead. Concerned about China exposure, and US consumer trends. Current share price is under pressure, which could be a good time to invest. Overall, is a quality company. Would buy ~$90/share. 

BUY ON WEAKNESS

One of the most valuable brands in the world. Global giant. About 50% off of 2021 highs. Forward growth expectations compounded over 3 years about 16% in terms of earnings, faster growth than what analysts are projecting. This is predicated on margin improvement. Shift to direct-consumer sales is secular tailwind to gross margins. Lots of free cashflow, buying back stock. 23x, cheaper than historical average of 31x. Yield is 1.7%.

He's looking very closely. Hasn't pulled trigger yet.

DON'T BUY
One of the five worst performers in Q1

The shoe business has become very competitive, and Nike is considered expensive by consumers watching their money. The latest China news is encouraging, though, and historically Nike shares don't stay down for long. After the bell today, PVH reported an ugly forecast which will infect Nike and other peers.

DON'T BUY

Their weakness reflects the Chinese consumer's day of reckoning over American brands, and the government supporting their domestic brands. Look at Tesla. He doesn't know how Nike gets out of this.

DON'T BUY
Shares sinking today

Technicals were already week coming into weak guidance. However, speculators are long LULU and this portends weakness short term.

HOLD
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

EPS of 77c beat estimates of 74c; revenue of $12.42B beat estimates by 1%. Nike's better-than-expected fiscal 3Q results, coupled with its push on the AIR platform beyond basketball, could drive more product innovation and boost customer interest and sales. Still, guidance for fiscal 4Q sales to be up just slightly and 1H25 sales to fall by low-single digits amid global economic uncertainty is weaker than expected. Revenue for fiscal 2025 could still rise if momentum inflects and turns positive in 2H. A greater push into wholesale to raise visibility, along with product innovation to support the next three years and around the Paris Olympics, are catalysts for upside. Reported sales grew 0.3%, led by a 3% revenue gain in North America and a 4.5% increase in China. EMEA saw weaker results as increased macro volatility and softer customer demand weighed. We would be quite comfortable continuing to hold. 
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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK
Stockchase Research Editor: Michael O’Reilly

The iconic brand will be front and centre at this summer’s Olympic Games.  It’s a bit expensive at 30x earnings, but we feel the 36% ROE demonstrates its market power to control margins.  We like that cash reserves are growing, while shares are bought back.  We recommend placing a stop loss at $81, looking to achieve $121 — upside potential of 20%.  Yield 1.3%

(Analysts’ price target is $121.62)
HOLD

It's too early to say whether this will break out, but she likes it long term. Has a lot of exposure to China and faces more competition than in the past. Not sure if she'd add shares now.

TOP PICK

Stock cratered over last 2 years, partly due to slowing sales in China, higher interest rates, and more competition. Remains the largest footwear and sportswear company in the world. Margins are picking up, as more selling through its own channels. This lull is the opportunity to buy an iconic brand with phenomenal profit margins. Should return to double-digit growth next year. 

A great business being ignored by investors. Reinvesting free cashflow in everything they do. The best brand, entrenched. One of the most recognized logos in the world. One 1 major acquisition in last 20 years, Converse, so this has been an organic growth story. Yield is 1.4%.

(Analysts’ price target is $123.39)
BUY

Investors fear China is on the verge of a recession or downturn, so shun any stock that has business there. Nike does a lot of business there. But one day, this situation will clear up and Nike will come out of this well.

PARTIAL BUY

Sold it last year, because the company reduced earnings estimates, but their multiple stayed high amid concerns in China and their direct-to-consumer business. The company has probably cleaned the decks since then, and can get their topline going again. Rate cuts will help. Is a decent entry point now around $100. Nike has lost a little buzz, but will regain it.

PARTIAL SELL

Nike reported and disappointed. Shares falling 11% today. She was terrified going into the quarter, which wasn't terrible. Expected flat revenue growth, yes, but profits beat her expectation. But the outlook was not good. She expects they'll eventually reach around 10% growth, but doesn't know when. They have a product cycle in 2024, but that will take time to get into the system. It's dead money for 6 months or more. This remains 27% up from lows. Is taking profits, though is not buying other stocks during this rally. Expectations, especially over margins, were so high going into this report.

SELL

He sold it Nov. 1. He bought is out of momentum, not fundamentals. He sold it out of slowing revenue growth. Is sensitive to the wider economy with global exposure like few apparel companies; he doesn't see improvement in the macros for at least six months. Nike is doing the right things, though: $2 billion in cost cuts and their margins are okay. But Nike is saying China, the Middle East and Europe are weak. He likes TJX, Ross Stores, Burlington and Lululemon instead.

SELL

He sold Nike last week. It's a turnaround story, and the last quarterly report said that was indeed in place. But he doubts that now based on the earnings call. First, no signs of help from China (a big customer), but also softening demand in North America. It's dead money for at least months and has to show at least two good quarters to see a lift.

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TOP PICK

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

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