Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

350.67

-4.36 (1.23%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

1434 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) is recognized as a leading player in the tech industry, especially in the realms of cloud computing and artificial intelligence (AI). Experts highlight the company's strong financial performance, with significant revenue growth, particularly in its cloud segment, which has seen an impressive year-over-year increase. The introduction of its Gemini AI models has further bolstered Google's search capabilities, easing prior concerns about AI overshadowing its core business. Despite muted trading metrics and high valuations, many analysts remain bullish about GOOG's long-term prospects, citing its unparalleled data, cash flow strength, and diverse revenue streams including YouTube and Waymo. The general sentiment leans towards a wait-and-see approach, considering potential market corrections before making further investments.

Consensus

Hold

Valuation

Fair Value

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AMZN,AMZN

BUY

Volatile like all tech stocks, but he's not afraid of them. You could do a lot worse than buying Google. Looks like it's headed back to its top.

PAST TOP PICK

(A Top Pick Mar 19/18, Up 6%) It's getting a lot of heat now over a big fine by the EU with anti-trust concerns. The underlying numbers continue to be phenomenal. They put out numbers about their cloud financial at $4 billion, and cloud is an oligopoly with Microsoft and Amazon. The cloud story is big and they're doing well. Google is not just about search. 15 quarters of 20% revenue growth, driven by cloud.

WATCH

We will likely see some near term weakness around $150. We are seeing higher highs and lower lows. The key is getting above $1150, and then we look to the highs on charts around $1300.

TOP PICK

It continues to garner a large percentage of online advertising spending. Newer driver-less car technology and YouTube offer good prospects. They have over 36 consecutive quarters of 20% organic growth. They can fund their growth through internal cash flow. Yield 0%. (Analysts’ price target is $1334.78)

BUY

There are many, many unmonetized opportunities within Google. They just reported 23% growth of revenues, trading at 20x earnings. The market was concerned about operating margins falling short because of R&D. To him, this is not a negative, because GOOGL spends huge amounts on R&D that will pay off in the future. Look at YouTube, which took time to become a moneymaking machine for Google. Don't be impatient.

PAST TOP PICK

(A Top Pick Apr 02/18, Up 12%) Loves it. Has had 36 or 37 quarters of 20%+ growth that nobody has achieved. Buy it--it's cheap. Their operating margin is down YOY, not because of lower sales, but because they are investing in the future like buying property and hiring smart staff.

TOP PICK

Just reported great numbers after today's close. A great long-term growth story. Strong balance sheet. They are by far the leaders is A.I. and advertising. They're getting healthcare in a major way. They own so much critical infrastrcture (data) that they can turn into good, namely healthcare. Don't worry about short-term earnings--that's noise. (Analysts’ price target is $1347.90)

PAST TOP PICK

(A Top Pick Feb 06/18, Up 2%) Boasts 35 quarters in a row of 20% revenue growth. Online ads will continue to grow, and Google dominates search engines. The Cloud will continue to grow. They invest in hardware, software and healthcare. Perfect balance sheet. Has 20x earnings. One of the greatest companies on Earth.

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TOP PICK

High quality. At current levels, it's now affordable, trading at 20x PE and growing at 16%. They play offence through YouTube, Cloud, Waymo and continue to monetize through improvements in search and product updates. (Analysts’ price target is $1346.82)

WAIT

Regulatory overhang? There are serious concerns with antitrust and privacy laws with this one and in his opinion they are only likely to intensify. Valuation and fundamental growth looks OK. It's got monopoly power. It's investing in all the right business lines. Really likes it long term. Reasonably priced, it's growing, it's in all the right niches, but doesn't recommend buying now, you want to wait until they make new highs.

HOLD

He has cut back on this position but it is still in a sweet spot in terms of the growth going forward. They have not monetized a lot of their asset such as android. There is money now coming out of this sector. There is money flow risk because it is over owned. Advertizing is generally a pretty cyclical thing. He'd like to see a couple of quarters of earnings. This is one of the last tech stocks he would continue to own. He would still have a position. It is a core name. Maybe not put your full position on.

BUY

Held support a couple of times last year. Wouldn't mind adding exposure here. Next support level is around $880. Longer term uptrend is intact. Longer term, info tech is an area he likes. Info tech should be one of the outperformers in the next 4-year cycle. It's been on sale the last 3 months.

BUY

It has been a long term holding and he is very positive. It trades 18 times next years earnings, which continue to grow at 20% per year. They still dominate the market. Some of their "other bets" will payoff soon. He would buy this as a long term holding.

BUY

Still buying it during this pullback. Their online advertising, which they dominate, is still growing and they hold a lot of cash so that can finance their growth without taking on a lot of debt. Their self-driving division will launch sometime in 2019 and has good potential. Google is growing their topline by 22% for a few years, which she believes they can sustain.

PAST TOP PICK

(A Top Pick Nov 06/17, Up 1%) Tech is over-owned and we'll see continued selling pressure, but he worries less about Google (and MSFT), because it's supported by earnings and growth, driven by the Cloud. Google is still a great story.

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Alphabet Inc (GOOG)