NASDAQ:GOOG

Alphabet Inc (GOOG)

355.03
-1.21 (0.34%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
1434 watching
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) has made significant strides in its cloud business, which is rapidly growing and contributing to overall revenue. Experts praise the advancements of Gemini, its AI model, for enhancing its search capabilities and increasing monetization across platforms like YouTube and its ad services. Despite concerns about regulatory scrutiny and valuation, analysts note that the overall business maintains a strong financial position with a low cost of capital and substantial cash flow. Many emphasize the potential for growth through AI and other technological advancements, asserting that the company can sustain its competitive edge in the evolving tech landscape. The sentiment surrounding GOOG is generally positive, with expectations of continued strong performance, although some analysts suggest waiting for a price pullback before increasing positions.

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Consensus
Buy
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Valuation
Fair Value
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AMZN,AMZN
PARTIAL SELL
Sell this to buy Microsoft?

No, don't, though MSFT has had a very good run. In general, if feel that a stock has run too far, taking some money off the table is never a bad idea. You will pay some tax, though, but will de-risk your portfolio. Trim, don't sell.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

GOOG reported strong growth in its Q1 earnings, particularly in the cloud division. It is proving that companies can spend money on AI and still see net gains. It also announced its first-ever dividend and a large stock buyback. Results in most metrics were well above expectations. 
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BUY

GOOG reports tomorrow. Interesting in how GOOG frames the whole Gemini offering in AI. Gemini stumbled, but has now come back into fad. So you could look to add that one.

PARTIAL SELL

It reports Thursday. Trades at 22x PE. He's been taking off shares because it performs so badly when it typically reports.

BUY ON WEAKNESS
GOOG vs. META

Broad market driver now is AI. To benefit from, and optimize, AI, you need data. Only the Mag 7 have massive data. Play on digital advertising. A bit more essential than META. Both have a fairly reasonable valuation, though META is a bit more of a value play right now. Above his buy price right now, wait for pullback.

BUY

Lots of noise in the last year. Remember, pre-eminent Search tool in the world, a franchise it wants to protect. Working hard to use AI to maintain that leadership. Low 20s multiple, growing in high teens to 20%. Buyable well into the future. Exciting prospects. Very strong GARP. Risk: 90% market share possibly in jeopardy due to new technology.

Build it into your portfolio, but don't get carried away.

BUY

He's change his tune on this, based on today's analyst notes. It's lost no market share in internet search and ad revenues remain robust. YouTube continues to explode, worth a third of Alphabet; 71% of teens use it everyday. Also, their new live NFL streaming will generate an attractive return through ads. Google Cloud will grow even more. Google continues to research areas we don't hear of, such as mapping proteins. Trades at a cheap 16x 2024 PE.

TOP PICK

Keeps providing value to investors. Just off all-time highs right now, but it's not expensive. Years ago, it was far and away the AI leader. But then MSFT acquired OpenAI. Generative AI is probably leaning toward OpenAI. This is a problem, needs to be addressed. 

All pieces are there for them to win the AI arms race: best access to resources like research and hardware, some of the best internet infrastructure in the world, amazing consumer data. He wants them to focus on AI. They just need to do it. Tremendous value here. No dividend.

(Analysts’ price target is $166.69)
BUY ON WEAKNESS

Like much of the market, it's overbought. Better to buy it at $143, its 50-day moving average. He just trimmed this yesterday. Growth rate is great at 12-15% and 20x PE. Obviously, are the search engine king and YouTube is doing well. AI is burgeoning. Likes it.

TOP PICK

Core tech holding. Lagged Mag 7 a bit. Advertising business continues to grow, as does cloud. Generative AI Gemini is being applied to various tools. Generative AI is still in early days, has financial capacity to develop it. No dividend.

(Analysts’ price target is $165.93)
TOP PICK
Recommends the L shares

They haven't cut costs in the self-driving cars and other research projects, but at 22x forward PE. Apple wants their AI. They hold a rich database of consumer data. They will be a major player in AI, like helping you to plan a trip or find a restaurant. Digital ads cane still come back from the pandemic. This is a long-term hold.

(Analysts’ price target is $165.61)
WEAK BUY

Reports today of it in talks with Apple to license its Gemini AI for Apple's iPhones. That's positive. GOOG is a kind of dysfunctional stock. Own, don't trade Apple, but he can't say the same about Alphabet.

HOLD

Fantastic value. Trading above market multiple, yet growth is 4-5x GDP and 2-3x that of the average stock. Missteps every once in a while. Don't be too critical, they will work out. Extremely well positioned. In everybody's ecosystem. Likes it very much.

BUY ON WEAKNESS

He added shares, because this is facing maximum negativity, but ad revenues will pick up because it's an election year. They're one of the two winners in AI now (as well as MSFT) and selling a a discount to the market.

COMMENT

Is rebounding today as most tech stocks sink. Is it short covering or rotation out of semis? (Today is clear referendum on Tesla, which is down.)

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