NYSE:DEO
Diageo PLC (DEO)
Financials 
Technical Analysis 
Jul 6, 2026, 12:00 amThis summary was created by AI, based on 5 opinions in the last 12 months.
Diageo PLC is currently facing significant challenges in the liquor market, as reflected in recent expert reviews. A notable drop in sales, particularly in Agave products due to a legal issue, has forced the company to cut its dividend dramatically—one review mentions an 80% reduction. The trend of younger people consuming less alcohol is exacerbated by health concerns and competition from alternatives like cannabis. While some experts maintain a belief in the company’s premium branding strategy and potential for recovery under new leadership, the overall sentiment leans toward caution. The shift from growth through acquisitions to focusing on cost savings has led many analysts to suggest a re-evaluation of holdings in Diageo in favor of other consumer staples.
Sin stocks have performed very, very well. Has grown on the back of a distilled liquor business and doing a global roll up in emerging markets. Look for an earnings dip to pick some of the stock up.
Darren SissonsThey are the premium alcohol company. Low beta stock but with a 10% long-term growth outlook. Nice dividend yield of about 2.4% that should grow by 9%-10% over the next 3 years.
Stan WongWorld’s biggest liquor company. Been a wonderful investment and he thinks it will continue doing well. The big growth for the company is in developing markets. Well-run company. PE ratio is 18.
Norman Levine
This has had phenomenal run. The thing that worries him is when will it come to an end. Global portfolio of distilled products. Driven by emerging markets. Demand is not going away. He likes it but is concerned about the run. At some point he will cut it in half.
Darren Sissons
Gavin Graham
Charles LannonStan Wong
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Near an all-time high. Very good company and growing well. Would like to see a little bit of a pull back from a valuation standpoint. Trading around 19X earnings. Normalized would probably be around 16X-17X. Well managed.