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Diageo PLC (DEO)

NYSE:DEO

Diageo PLC (DEO)

85.16
+2.08 (2.50%)
as of Jul 27, 2026, 8:00:00 pm Market Open.
86 watching
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Investor Insights
star iconJul 27, 2026, 12:00 am

This summary was created by AI, based on 6 opinions in the last 12 months.

Diageo PLC is currently facing significant challenges reflecting a shift in consumer behavior, particularly among younger generations who are drinking less. The company's recent performance has prompted a drastic cut to its dividend, with some experts pointing to an erosion of brand strength and high inflation affecting consumer spending. While a few analysts believe there could be a potential turnaround due to a new CEO and a focus on premium brands, the overall consensus leans towards caution. The contentious market dynamics, including cannabis competition and legal issues surrounding specific product lines, further complicate its outlook. Experts recommend keeping a close watch on the stock, suggesting that despite its current premium brand positioning, the company may need to reevaluate its pricing strategies.

consensus icon
Consensus
Sell
valuation icon
Valuation
Overvalued
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Similar
Nestle,NSRGY
HOLD

Diageo PLC(DEO)

Aug 27, 2010
Just reported and earnings were uninspiring but is reflective of the economic climate. Does better when people are consuming the high-end spirits. Solid dividend and keep raising it. 4.4% dividend.
Photo of Karl BergerKarl Berger
Owned
Unlock Rating
$66.11

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
DON'T BUY

Diageo PLC(DEO)

Aug 26, 2010
(Market Call Minute.) The only problem is that organic growth is only 2%. Spent about 14% in marketing. Good thing is they throw off $2 billion in free cash flow and increased their dividend by 6%. Fairly valued.
Photo of Paul Harris, CFAPaul Harris, CFA
No
Unlock Rating
$65.26

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
PAST TOP PICK

Diageo PLC(DEO)

Jul 09, 2010
(A Top Pick July 22/09. Up 15%.) Good growth. Biggest producer of scotch globally, which is the big demand product in the developing world. In the developed world, it is recession resistant. Long-term outlook is very good.
Photo of Norman LevineNorman Levine
Owned
Unlock Rating
$66.22

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
WATCH

Diageo PLC(DEO)

Jul 08, 2010
In a good sector. Chart shows it pretty well follow the market with a breakdown in May followed by a small uptrend in June. Would like to see a breakout above $66-$67.
Photo of Hap (Robert) Sneddon FCSIHap (Robert) Sneddon FCSIUnlock Rating
$66.13

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
BUY

Diageo PLC(DEO)

Jun 24, 2010
Have 9 of the top 20 liquor brands globally. Raise their dividend every year. Great consistent company over a long period of time. Capital expenditure is very low and they throw off lots of free cash. A lot of potential upside, probably 20%-30% if not more.
Photo of Paul Harris, CFAPaul Harris, CFA
No
Unlock Rating
$64.31

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
TOP PICK

Diageo PLC(DEO)

May 05, 2010
Headquartered in England so trades on the London exchange. Perfect one for the strong Cdn$ to buy weak foreign currency stocks. 1/3 of its business is Scotch so with the pound going down, costs are going down and sell most of their product outside of the UK. 3.5% yield.
Photo of Norman LevineNorman Levine
Owned
Unlock Rating
$65.44

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
WEAK BUY

Diageo PLC(DEO)

Mar 04, 2010
Raise dividend every year. He likes the beverage industry. They are trading at a slight premium. Low single digit growth this year.
Photo of Mark GrammerMark Grammer
No
Unlock Rating
$65.28

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
WAIT

Diageo PLC(DEO)

Feb 05, 2010
Have had a few operating issues that are increasingly getting priced into the security. Quarter results are due Feb 11.
Photo of Andrew McCreathAndrew McCreathUnlock Rating
$63.35

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
BUY

Diageo PLC(DEO)

Dec 08, 2009
World’s biggest liquor company. Stock hurt somewhat because people traded down from premium liquor with higher margins. It’s a very shareholder-friendly company. 4.3% yield.
Photo of Norman LevineNorman LevineUnlock Rating
$67.76

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
PARTIAL BUY

Diageo PLC(DEO)

Oct 14, 2009
One of the premier global distributors of liquor brands. Fantastic marketers. Reasonably defensive. Could be a market pullback and might get it 5%-10% cheaper so consider buying a 1/2 position in buying the balance later.
Photo of Karl BergerKarl Berger
Owned
Unlock Rating
$61.68

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
TOP PICK

Diageo PLC(DEO)

Oct 13, 2009
Worlds biggest liquor company. It is recession resistant. As economy gets its feet back, people will move toward premium brands. Nice yield.
Photo of Norman LevineNorman Levine
Owned
Unlock Rating
$62.13

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
PAST TOP PICK

Diageo PLC(DEO)

Sep 04, 2009
(A Top Pick Oct 14/08. Up 2.82%.) Largest liquor company globally. Very disciplined approach to return on capital. Paying down debt and increasing dividends.
Photo of Andrew Guy, CFAAndrew Guy, CFA
Owned
Unlock Rating
$63.30

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
BUY ON WEAKNESS

Diageo PLC(DEO)

Aug 25, 2009
Distributor of spirits and alcohol. Reasonably recession proof but have had some challenges from their higher end booze. Fantastic market innovators. Will need to cut costs over the next little while in order to offset some of their margin compressions. Not expensive but would try to get it at a lower price.
Photo of Karl BergerKarl Berger
Owned
Unlock Rating
$63.50

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
TOP PICK

Diageo PLC(DEO)

Jul 22, 2009
Largest liquor company in the world. Inexpensive on a multiple basis. Pays about 3% yield and raises its dividend regularly. Has a lot of share repurchases.
Photo of Norman LevineNorman Levine
Owned
Unlock Rating
$59.56

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
TOP PICK

Diageo PLC(DEO)

Jul 14, 2009
Suffered a little in the 1st quarter due to an inventory draw down among their purchasing base in the US but this will correct itself. Good suite of products and geographic distribution. Very good marketers. Good solid dividend yield.
Photo of Karl BergerKarl Berger
Owned
Unlock Rating
$56.42

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
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